United's Shared Purpose & Values: Connecting People. Uniting the World. - United Hub

Connecting people. Uniting the world.

By Oscar Munoz, Executive Chairman, United Airlines Holdings, Inc., February 08, 2017

To the world we serve,

United Airlines is such an iconic brand that over many decades we've come to occupy an important place in the lives of our employees and customers. The very name United has a way of evoking strong memories and an uncanny power to set a person to humming the opening bars of "Rhapsody in Blue" without even noticing it.

Perhaps you flew with us to reach a child's graduation or wedding. Maybe you trusted us to get you to that big job interview on time, or to embark on new adventures, or to reunite with old friends. We've been there for you during the daily grind of business trips, and I hope we've made those countless miles seem more comfortable and productive.

Like you, I've enjoyed a long association with United.

For me, the name United evokes something special. It brings to mind the countless inspiring stories of so many dedicated professionals I've met. Each day, they make me proud to call myself a member of their team. I see our people going the extra mile for our customers and for one another. I see them brave the elements and endure the long hours and late nights, often far away from their homes. I see them strive to go beyond expectations and deliver a better experience for our customers with each flight.

This is the vision of our company that I find most inspiring. In order to find out what the rest of my colleagues felt most inspired by, we conducted interviews and gathered thousands of viewpoints from people across our system.

The result is our company's first-ever statement of Shared Purpose and Values.

It will serve as the touchstone of our efforts and the benchmark of our progress as we strive to create the best airline in the world for you.

First, our Shared Purpose: "Connecting people. Uniting the world."

Every day, we help unite the world by connecting people to the moments that matter most. This shared purpose drives us to be the best airline for our employees, customers and everyone we serve.

That's our destination. Our Shared Values are what will get us there:

We Fly Right: On the ground and in the air, we hold ourselves to the highest standards in safety and reliability. We earn trust by doing things the right way and delivering on our commitments every day.

We Fly Friendly: Warm and welcoming is who we are.

We Fly Together: As a united United, we respect every voice, communicate openly and honestly, make decisions with facts and empathy, and celebrate our journey together.

We Fly Above and Beyond: With an ambition to win, a commitment to excellence, and a passion for staying a step ahead, we are unmatched in our drive to be the best.

As you fly with us, I hope you see and feel these values being put into action with everything we do to serve you.

They represent a commitment to you and the commencement of a new era of excellence for this airline.

I hope that the next time you hear the name United Airlines, what comes to mind are all the ways we live up to these commitments.

To the "New Spirit of United,"


For more information, visit Our Shared Purpose & Values section.

United Cargo operates more than 11,000 cargo-only flights in one year

By The Hub team, March 19, 2021

On March 19, 2020, United operated its first flight carrying cargo without passengers on board. While the passenger cabin was empty, its cargo hold was completely full, carrying more than 29,000 pounds of commodities from Chicago O'Hare International Airport (ORD) to Frankfurt Airport (FRA).

A year later, United Cargo has operated more than 11,000 cargo-only flights carrying more than 570 million pounds of freight. To support the COVID-19 pandemic recovery efforts, United Cargo has also transported more than 113 million pounds of medical and pharmaceutical products on both cargo-only and passenger flights as well as approximately 10 million COVID-19 vaccines, providing global communities access to the items they have needed most.

10 tips for spring travel

By The Hub team, February 24, 2021

Whether you haven't flown with us for a while or just need a quick refresher before your spring trip, read this list of tips to know before your flight and arrive at the airport travel-ready:

1. Download the United app for contactless bag check, travel assistance and more

Before your flight, download the United app to view your flight status, check in, sign up for flight notifications, locate departure gates, access our free personal device entertainment when available and more. We've also updated our app with new features that can make your trip a little safer, including contactless bag check.

Don't forget to use Agent on Demand for help with any and all questions you may have before your flight. This new capability is available at all our U.S. hub airports and allows you to use your own mobile device to contact a customer service agent via phone, video or chat to help with day-of-travel questions while you're at the airport. Learn more about Agent on Demand here.

United joins UNICEF COVAX initiative

By The Hub team, February 19, 2021

This week, we were honored to become the first U.S. airline to join the UNICEF Humanitarian Airfreight Initiative to combat the COVID-19 pandemic by transporting the vaccine and other critically needed supplies to underserved areas of the globe.

"We are committed to helping the global community in any way we can, and we all must work together to do our part to bring this health and humanitarian crisis to an end," said Director of Cargo Specialty Products Manu Jacobs.

We will leverage our expertise to transport these critical pharmaceutical and healthcare shipments around the world safely, efficiently and expediently. We are proud to partner with the United Nations to support this global effort and provide equitable access to COVID-19 vaccines.

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