You’ve heard the phrase, “You really had to be there” – typically used in reference to some stupendous event that simply cannot be described in words. Daybreak on July 31 ushered in a truly momentous occasion for United: Our first Boeing 787 Dreamliner rolled out of the paint hangar at Boeing’s Everett Washington facility, revealing the special livery previously shown only through an artist’s renderings.
Our Social Media team was there to stream the experience live on the United Hub. And for those of you who were awake at 5:30 a.m. Pacific time to view the event in real time, our guess is it really did feel like you were there.
In the wee hours of the morning, while the skies were still dark, we arrived on location with our crew to set up for the livestream event and install cameras both inside and outside the hangar. During set-up, the team played “Rhapsody in Blue” for inspiration and a Boeing fire truck gave a “dew on the concrete” water spray to the tarmac.
Those of you who “were there” for the event were also treated to our signature theme music. At 6:00 a.m. sharp, the buzzer sounded, and the hangar doors began to open. A tug towed our 787 out of the hangar nose first.
The tug then made a left turn, revealing the breadth of the United name, the customized gold line that wraps the fuselage in a swoop from nose to tail and the globe on the tail.
From the beginning of the livestreaming event, we chatted through Facebook and on Twitter with United travelers and aircraft enthusiasts chiming in as they viewed the video around the world. The event created quite a buzz, with comments including “hello beautiful!!!” tweeted by @PierreChicago, “New Dreamliner is one sweet looking aircraft,” from @houtopia and “The future of air travel is gorgeous,” by @LHRguy.
As the North American launch customer, we plan to take delivery of five 787s in 2012, and we have firm orders for a total of 50 Dreamliners, with deliveries scheduled through 2019.
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If you missed the livestream event, it’s not too late to feel like you were right there with us. Catch the rebroadcast
of the video on Thursday, August 2, beginning at noon Central time/10 a.m. Pacific time.