Today, we unveiled a new, signature seat design focused on customer comfort and environmental responsibility, with a sophisticated, modern look. We’ll deploy this design on hundreds of aircraft that fly within the United States, Canada, Central America and the Caribbean.
The new design includes bold elements, such as multi-tonal leather seat covers, distinctive double-stitch patterns, sculpted contouring and a new United-branded tag. Customers will enjoy more ergonomic and supportive cushioning and additional seat-back storage space in United Economy Plus® and United Economy®. The technology behind the design makes the seats more environmentally friendly by reducing seat weight and volume to contribute to less fuel burn.
“Our customers will see a distinctive, consistent look on our aircraft that underscores our modern fleet and our onboard investments to make their travels more user-friendly,” said Jeff Foland, our executive vice president of Marketing, Technology and Strategy.
The first aircraft to debut the new design is a Bombardier CRJ700 operated by SkyWest Airlines®, one of the United Express® carriers. We expect to deploy the new look across our domestic mainline aircraft and on regional aircraft operated by United Express carriers. Ultimately, we plan to have the new design on more than 60,000 seats on a total of more than 500 aircraft, including, we anticipate approximately 400 aircraft by 2015.
We developed the seats with the global travel and transport design consultant Priestmangoode.
In September, we ranked among the top airlines in “Best Economy Class Flight Experience” in the “10Best Readers’ Choice Travel Awards” contest co-sponsored by USA Today. As we continue to invest in customer products and service in the air and on the ground, we also offer: