Soft slippers for your flight. Mandarin-speaking flight attendants. Tasty Chinese-inspired meals. More Chinese-language inflight entertainment options.

These are just some of the ways we are responding to feedback from our Chinese customers to give them a tailored and more welcoming experience on flights between China and the U.S.

"At United, we want to be the airline that our Chinese customers choose first," said Eliza Lin, United's director of Sales for Eastern China. "We are bringing our customers in China and the U.S. the choice, comfort and convenience they deserve, and our growing trans-Pacific network offers customers more ways to travel between the U.S. and China."

Our San Francisco hub serves as the premier West Coast gateway to the Pacific, providing the ideal location for our addition of nonstop service to Chengdu in 2014, our upcoming launch of nonstop service to Xi'an on May 8, and our newly announced addition of nonstop service between San Francisco and Hangzhou (photographed above) beginning July 13 (pending government approval).

Our new service to Hangzhou, the capital of China's Zhejiang province and one of China's fastest-growing travel markets, offers business and leisure customers convenient options for travel to Shanghai and China's central coast. We will operate the flights with the customer-favorite Boeing 787-9, and the flights will feature amenities and services designed for Chinese customers, including Mandarin-speaking flight attendants; personalized inflight entertainment options, including Chinese-language services; and a wide selection of inflight meals and beverages, including Chinese-style cuisine.

We're not only focused on improving the inflight experience for our Chinese customers, but also on how we engage with them at all points in their journey with us. Last year, we joined the conversation on WeChat – the most commonly used social platform in China – engaging with Chinese consumers in the channels they prefer. We also now offer Alipay – China's most trusted and secure payment system – as an official payment, giving Chinese customers using united.com a safe, easy and consistent experience, while avoiding any currency barriers.

This is just the beginning. We conducted focus groups and research with our Chinese customers and employees to understand how we can better serve them, and we'll be following up with numerous improvements. As a global carrier, we strongly believe in being relevant and easy to do business with for the customers and communities we serve around the world. Our initiatives in the U.S.-China market support that effort in a meaningful way.

We already operate more nonstop U.S.-China flights to more cities in China than any other U.S. airline – and you can count on us to continue building our presence there while providing a great experience along the way.