Music for Life: The Sound of Aloha - United Hub
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Watch now: The sound of aloha

By Matt Adams , June 30, 2017

Standing inside Play4M.E.'s storefront at Honolulu's Ala Moana Center, it's hard not to notice a common tendency in the passersby: a quick glance through the window followed by a double-take and, inevitably, a smile. A room filled floor-to-ceiling with bright blue, red, green and yellow `ukuleles can have that effect on people.

Unlike its trendy neighbors in the open-air mall, Play4M.E. (short for Play for Music Education) isn't a retail outlet. That is most evident by the signs beneath the rows of `ukuleles reading PLEASE TOUCH. Instead, it's a place where anyone, regardless of skill level, can experience the joy of making music free of charge. Which is exactly what San Francisco-based Flight Attendant Leo Daquioag had in mind when he opened the place in February under the umbrella of his non-profit Music for Life Foundation.

Raised in Honolulu, Leo created Music for Life six years ago as a way to use his free time to benefit the community that has meant so much to him. "I have a lot of downtime between trips," he says, "so I was looking for ways to stay busy. I started thinking about what I have to offer and how I could give back."

A lifelong musician (for what it's worth, back in high school, his rock group the Descendants won a Honolulu "Battle of Bands"), Leo had a pretty good idea of the direction he should go. "Music has always been in my life, so I figured I could use that passion to help others."

He began by recruiting area musicians to play fundraising events, like the one that he helped organize after the 2011 Fukushima earthquake in Japan, and worked with news outlets, educators and local residents to hold instrument donation drives in support of scholastic music programs. That's when he stumbled upon a find that has helped take his mission in a new direction.

United Airlines, San Francisco-based Flight Attendant Leo Daquioag

Last year, Leo was contacted by a local teacher who mentioned having a stockpile of unused `ukuleles at her elementary school. He soon discovered a similar trove on many campuses around Oahu. "Decades ago, the State of Hawaii put them in all of our public schools," he says. "Kids who grew up on the mainland learned to play the recorder and we learned to play the `ukulele. But when funding for music and arts programs was cut, they were put away in storage. The schools had all of these instruments, but they were in disrepair because they hadn't been played for years."

In a serendipitous twist, those same instruments had been made by Kamaka Ukulele, which is owned by the family of one of Leo's close friends, Chris Kamaka. Leo asked Chris for help refurbishing the `ukuleles, and another of his pals, ukulele virtuoso Jake Shimabukuro, volunteered to personally repair 100 of them while on tour. Together, they were committed to getting the instruments into the hands of students who might not otherwise have the opportunity to play.

At the same time, Mike Upton, owner of Kala Ukulele in Petaluma, California, found out about Leo's work and donated more than 2,000 of their beginner models for the project. Before long, Leo had enough to outfit the Play4M.E. center in addition to several schools.

"Music identifies a culture," he says. "When kids don't get the chance to participate in that, we lose some of our humanity. The next generation of doctors and scientists need to exercise the creative side of their brains, too."

On most afternoons and weekends the Play4M.E. space is awash with sound, as kids of all ages, oftentimes accompanied by their parents, learn to play the instrument that holds such a revered place in Hawaii. In his first brick-and-mortar endeavor, Leo has gone to great lengths to foster a creative, welcoming environment in which to bring music to the masses. In May, the center even hosted its "`Ukulebrity Series," with workshops by several well-known musicians, including Kalei Gamiao, Benny Chong and Taimane Gardner.

"In Hawaii we have this word, pono," Leo says. "Pono can mean showing love, showing aloha and showing support for the community because you love it. I like that word. With the Music for Life Foundation, we want to be vehicles for musicians, organizations and for other non-profits to show pono."

Reflecting on Veterans Day: a message from our CEO Oscar Munoz

By Oscar Munoz, CEO, United Airlines , November 11, 2019

Right now, around the world, brave members of America's armed forces are on duty, defending our freedom and upholding our values.

When not laser-focused on the mission at hand, they're looking forward to the day when their service to our nation is fulfilled and they can reunite with their families.

They are also imagining how they can use their hard-earned skills to build an exciting, rewarding and important career when they return home.

I want them to look no further than United Airlines.

That's why we are focused on recruiting, developing and championing veterans across our company, demonstrating to our returning women and men in uniform that United is the best possible place for them to put their training, knowledge, discipline and character to the noblest use.

They've developed their knowledge and skills in some of the worst of times. We hope they will use those skills to keep United performing at our best, all of the time.

That's why we are accelerating our efforts to onboard the best and the brightest, and substantially increasing our overall recruitment numbers each year.

We recently launched a new sponsorship program to support onboarding veterans into United and a new care package program to support deployed employees. It's one more reason why United continues to rank high - and rise higher - as a top workplace for veterans. In fact, we jumped 21 spots this year on Indeed.com's list of the top U.S workplaces for veterans. This is a testament to our increased recruiting efforts, as well as our efforts to create a culture where veterans feel valued and supported.

We use the special reach and resources of our global operations to partner with outstanding organizations. This is our way of stepping up and going the extra mile for all those who've stepped forward to answer our nation's call.

We do this year-round, and the month of November is no exception; however, it is exceptional, especially as we mark Veterans Day.

As we pay tribute to all Americans who have served in uniform and carried our flag into battle throughout our history, let's also keep our thoughts with the women and men who are serving around the world, now. They belong to a generation of post-9/11 veterans who've taken part in the longest sustained period of conflict in our history.

Never has so much been asked by so many of so few.... for so long. These heroes represent every color and creed. They are drawn from across the country and many immigrated to our shores.

They then freely choose to serve in the most distant and dangerous regions of the world, to protect democracy in its moments of maximum danger.

Wherever they serve - however they serve - whether they put on a uniform each day, or serve in ways which may never be fully known, these Americans wake up each morning willing to offer the "last full measure of devotion" on our behalf.

Every time they do so, they provide a stunning rebuke to the kinds of voices around the world who doubt freedom and democracy's ability to defend itself.

Unfortunately, we know there are those who seem to not understand – or say they do not - what it is that inspires a free people to step forward, willing to lay down their lives so that their country and fellow citizens might live.

But, we – who are both the wards and stewards of the democracy which has been preserved and handed down to us by veterans throughout our history – do understand.

We know that inciting fear and hatred of others is a source of weakness, not strength. And such divisive rhetoric can never inspire solidarity or sacrifice like love for others and love of country can.

It is this quality of devotion that we most honor in our veterans - those who have served, do serve and will serve.

On behalf of a grateful family of 96,000, thank you for your service.

Humbly,

Oscar

United named a top workplace for veterans

By The Hub team , November 10, 2019

Each year around Veterans Day, Indeed, one of the world's largest job search engines, rates companies based on actual employee reviews to identify which ones offer the best opportunities and benefits for current and former U.S. military members. Our dramatic improvement in the rankings this year reflects a stronger commitment than ever before to actively recruiting, developing and nurturing veteran talent.

"We've spent a lot of time over the past 12 months looking for ways to better connect with our employees who served and attract new employees from the military ranks," said Global Catering Operations and Logistics Managing Director Ryan Melby, a U.S. Army veteran and the president of our United for Veterans business resource group.

"Our group is launching a mentorship program, for instance, where we'll assign existing employee-veterans to work with new hires who come to us from the armed forces. Having a friend and an ally like that, someone who can help you translate the skills you picked up in the military to what we do as a civilian company, is invaluable. That initiative is still in its infancy, but I'm really optimistic about what it can do for United and for our veteran population here."

Impressively, we were the only one of our industry peers to move up on the list, further evidence that we're on a good track as a company.

Mission Accomplished

By Matt Adams , November 06, 2019

The question of where David Ferrari was had haunted retired U.S. Army Sergeant Major Vincent Salceto for the better part of 66 years.

Rarely did a week go by that Salceto didn't think about his old friend. Often, he relived their last moments together in a recurring nightmare. In it, it's once again 1953 and Salceto and Ferrari are patrolling a valley in what is now North Korea. Suddenly, explosions shatter the silence and flares light up the night sky.

Crouching under a barrage of bullets, Salceto, the squad's leader, drags two of his men to safety, then he sees Ferrari lying face down on the ground. He runs out to help him, but he's too late. And that's when he always wakes up.

Italian Americans from opposite coasts – Salceto from Philadelphia, Ferrari from San Francisco – the two became close, almost like brothers, after being assigned to the same unit during the Korean War. When Ferrari died, it hit Salceto hard.

"After that, I never let anyone get close to me like I did with Dave," he says. "I couldn't; I didn't want to go through that again."

When the war ended, Salceto wanted to tell Ferrari's family how brave their son and brother had been in battle. Most of all, he wanted to salute his friend at his gravesite and give him a proper farewell.

For decades, though, Salceto had no luck finding his final resting place or locating any of his relatives. Then, in June of this year, he uncovered a clue that led him to the Italian Cemetary in Colma, California, where Ferrari is buried.

Within days, Salceto, who lives in Franklinville, New Jersey, was packed and sitting aboard United Flight 731 from Philadelphia to San Francisco with his wife, Amy, and daughter, Donna Decker, on his way to Colma. For such a meaningful trip, he even wore his Army dress uniform.

That's how San Francisco-based flight attendant Noreen Baldwin spotted him as he walked down the jet bridge to get on the plane.

"I saw him and said to the other crew members, 'Oh my goodness, look at this guy,'" she says. "I knew there had to be a story."

The two struck up a conversation and Salceto told Baldwin why he was traveling. She got emotional listening to him talk and made a point of fussing over him, making sure he and his family had everything they needed.

About halfway through the flight, Baldwin had an idea. She and her fellow crew members would write messages of encouragement to Salceto and invite his fellow passengers to do the same.

"We did it discreetly," says Baldwin. "I asked the customers if they saw the man in uniform, which most had, and asked them if they wanted to write a few words for him on a cocktail napkin. A lot of people did; families did it together, parents got their kids to write something. After the first few rows, I was so choked up that I could barely talk."

When Baldwin surprised Salceto with dozens of hand-written notes, he, too, was speechless. He laid the stack on his lap and read each one. At the same time, the pilots made an announcement about the veteran over the loud speaker, after which the customers on board burst into applause.

"It seems contrived, and I hate using the word organic, but that's what it was; it just happened," Baldwin says. "Mr. Salceto was so loveable and humble, and what he was doing was so incredible, it felt like the right thing to do. And you could tell he was touched."

On June 27, Salceto finally stood before Ferrari's grave and said that long-awaited goodbye. As a trumpeter played "Taps," he unpinned a medal from his jacket and laid it reverently on the headstone.

"I had gotten a Bronze Star for my actions [the night Ferrari died] with a 'V' for valor, and that was the medal I put on Dave's grave," says Salceto, pausing to fight back tears. "I thought he was more deserving of it than I was."

For the first time in years, Salceto felt at peace. His mission was accomplished.

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