Introducing Better Boarding - United Hub

Introducing Better Boarding

By United Airlines, September 17, 2018

The feedback from customers and employees was clear: we needed to improve our boarding process. As part of our ongoing efforts to put customers at the center of everything we do, we identified boarding as an opportunity to improve the airport experience. We tested a variety of different boarding processes on thousands of flights across multiple airports. Best practices emerged from each test, and combined, they now form what we are calling " Better Boarding".

Better Boarding consists of three key improvements

Less time in line:

By reducing the number of boarding lanes, there is more space for customers to enjoy the gate areas, many of which have been completely remodeled with more comfortable seating and in some airports, the ability to have food and drinks from within the airport delivered directly to the gate area. Over the years, we have invested millions of dollars in our terminals, and now with less time spent standing in line, customers will have more time to dine, shop, relax, work or enjoy a United Club℠.

Simplified gate layout

Say goodbye to the five long lines we see today

Group 1 will board through the blue lane.

Group 2 will board through the green lane, followed by groups 3, 4, and 5.

Two groups on each side of sign indicating lanes 1 (blue) and 2 (green)

Late arriving customers in Group 1 and 2 will use the blue lane.

Customers in groups 3, 4, and 5 always use the green lane.

Better information:

We are providing customers with more information throughout the boarding process so that they feel more at ease, and more equipped with the latest information about their flight. Customers with the United app can receive a push notification once their flight starts boarding. Customers will only receive the notification if they've opted in for push notifications and have a mobile boarding pass in the app's wallet.

Enhanced communications

Be in the know about boarding

Mobile phone and smartwatch with boarding notifications

Customers will receive boarding notifications through the United app (if they've opted in for notifications).

Gate information display with boarding instructions for group 1-2 through lane 1 (blue) and group 3-4 through lane 2 (green)

Improved gate area digital signage to guide customers through boarding.

Balanced groups and better recognition:

United MileagePlus® Premier 1K® customers will now pre-board and United MileagePlus Premier Gold customers will be boarding in Group 1. For more information on our boarding groups, visit: https://www.united.com/web/en-us/content/travel/airport/boarding-process.aspx

Improved premier customer recognition

We're happy to make them happy

Premier passenger in front of boarding line

Improved premier recognition and better positioning of customers to create balanced boarding groups.

The new Better Boarding process is just one of the steps we are taking to improve the customer experience. We will continue to collect feedback from customers on ways we can further improve boarding and you may receive a post-travel survey to tell us more about your experience

United Awards Free Flights for a Year to Winners of "Your Shot to Fly" Sweepstakes

Grand prize winners live in Bradenton, FL; Cleveland, OH; Goodyear, AZ; Oakland, CA and San Francisco, CA
By United Newsroom, July 29, 2021

CHICAGO, July 29, 2021 /PRNewswire/ -- United Airlines today announced the five lucky grand prize winners of its "Your Shot to Fly" sweepstakes, who will each get to fly anywhere in the world United flies with a companion over the course of the next year. The winners of the "Your Shot to Fly" sweepstakes are:

  • Ashley Cronkhite from Bradenton, FL
  • Robert Simicak from Cleveland, OH
  • Sean Husmoe from Goodyear, AZ
  • Lauren Aldredge from Oakland CA
  • Lauren M. from San Francisco, CA

The sweepstakes was in support of the Biden administration's ongoing national effort to encourage more people to get their COVID-19 vaccination and encouraged United's MileagePlus® loyalty members to upload their vaccine records to United. In less than a month, more than one million MileagePlus members uploaded their vaccine cards to the United app and website for a shot to win one of the grand prizes. In June the airline awarded 30 first prize winners with a pair of roundtrip tickets anywhere United flies.

United First U.S. Airline to Offer Economy Customers Option to Pre-Order Snacks and Beverages

New pre-order option builds on the airline's contactless payment technology and is another example of the customer experience transformation underway at United
By United Newsroom, July 28, 2021

CHICAGO, July 28, 2021 /PRNewswire/ -- Starting today on select flights, all United customers – no matter what cabin of service they're flying in – can use the airline's award-winning mobile app and website to pre-order meals, snacks and beverages up to five days before they're scheduled to travel. United is the first and only U.S. airline to offer economy customers the option to pre-order snacks and beverages, a reflection of the customer experience transformation underway at the airline.



United Airlines to Operate More than 40 Weekly Flights as England Re-Opens to U.S. Travelers

In August, United is adding a second daily flight from Washington, D.C. to London
By United Newsroom, July 28, 2021

CHICAGO, July 28, 2021 /PRNewswire/ -- With today's announcement of England reopening to fully vaccinated travelers from the U.S. beginning Aug 2, United Airlines is making it easier for business and leisure customers to jet across the pond with the addition of flights to London. In August, United will have six daily flights between the U.S. and London, including a second daily flight from Washington, D.C. and increasing service from Houston to daily. United looks forward to resuming additional London service in the coming months as well as launching new nonstop service between Boston and London. Customers traveling to England must be fully vaccinated in the U.S. with vaccines that have been approved by the FDA and must take a test before departure as well as a PCR test within the first two days of arrival. Passengers vaccinated in the U.S. will also need to complete a passenger locator form prior to traveling to England and provide proof of U.S. residency.

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