Introducing Better Boarding - United Hub

Introducing Better Boarding

By United Airlines, September 17, 2018

The feedback from customers and employees was clear: we needed to improve our boarding process. As part of our ongoing efforts to put customers at the center of everything we do, we identified boarding as an opportunity to improve the airport experience. We tested a variety of different boarding processes on thousands of flights across multiple airports. Best practices emerged from each test, and combined, they now form what we are calling " Better Boarding".

Better Boarding consists of three key improvements

Less time in line:

By reducing the number of boarding lanes, there is more space for customers to enjoy the gate areas, many of which have been completely remodeled with more comfortable seating and in some airports, the ability to have food and drinks from within the airport delivered directly to the gate area. Over the years, we have invested millions of dollars in our terminals, and now with less time spent standing in line, customers will have more time to dine, shop, relax, work or enjoy a United Club℠.

Simplified gate layout

Say goodbye to the five long lines we see today

Group 1 will board through the blue lane.

Group 2 will board through the green lane, followed by groups 3, 4, and 5.

Two groups on each side of sign indicating lanes 1 (blue) and 2 (green)

Late arriving customers in Group 1 and 2 will use the blue lane.

Customers in groups 3, 4, and 5 always use the green lane.

Better information:

We are providing customers with more information throughout the boarding process so that they feel more at ease, and more equipped with the latest information about their flight. Customers with the United app can receive a push notification once their flight starts boarding. Customers will only receive the notification if they've opted in for push notifications and have a mobile boarding pass in the app's wallet.

Enhanced communications

Be in the know about boarding

Mobile phone and smartwatch with boarding notifications

Customers will receive boarding notifications through the United app (if they've opted in for notifications).

Gate information display with boarding instructions for group 1-2 through lane 1 (blue) and group 3-4 through lane 2 (green)

Improved gate area digital signage to guide customers through boarding.

Balanced groups and better recognition:

United MileagePlus® Premier 1K® customers will now pre-board and United MileagePlus Premier Gold customers will be boarding in Group 1. For more information on our boarding groups, visit: https://www.united.com/web/en-us/content/travel/airport/boarding-process.aspx

Improved premier customer recognition

We're happy to make them happy

Premier passenger in front of boarding line

Improved premier recognition and better positioning of customers to create balanced boarding groups.

The new Better Boarding process is just one of the steps we are taking to improve the customer experience. We will continue to collect feedback from customers on ways we can further improve boarding and you may receive a post-travel survey to tell us more about your experience

Making our app more accessible for people with disabilities

By The Hub team, October 28, 2020

We're proud to launch a redesigned version of our United app to make it easier for customers with visual disabilities to manage all aspects of day-of travel, including check-in, viewing reservation details and flight status, bag tracking and more.

This latest version of our app is now available to both Android and iOS users, and it offers increased color contrast and more space between graphics. Furthermore, we have reorganized how information is displayed and announced to better integrate with screen reader technologies like VoiceOver and TalkBack, which are built into most handheld devices. By restructuring the way the information is organized on the app, screen readers are better able to convert text to audio in the proper, logical sequence, allowing customers to better understand and navigate the app.

United Zoom backgrounds for AvGeeks

By The Hub team, October 27, 2020

Calling all AvGeeks and travelers! Take your next video call from a United Polaris® seat, the cockpit or cruising altitude with United-themed backgrounds for use on Zoom and Microsoft Teams.

Newly added to our collection is a background encouraging our employees and customers to vote. Our mission is to connect people and unite the world — and one of the most important ways to do that is to engage in the democratic process. No matter which party you support, we know our democracy will be stronger if you make your voice heard and vote.

So for your next meeting or catch up with friends and family, download the app to either your computer or mobile device to get started.

Looking back at a landmark year with Special Olympics

By Ryan Wilks, October 19, 2020

Earlier this summer, we shone a light on our flagship partnership with Special Olympics and our commitment to the Inclusion Revolution. In that same story, we introduced you to our four Special Olympics Service Ambassadors, Daniel, Kyle, Lauren and Zinyra (Z), who, this month, celebrate one year working at Chicago O'Hare International Airport as part of the United family.

This groundbreaking, inclusive employment program took off as a part of our ongoing partnership with Special Olympics, a community relationship that employees across the company hold close to heart. The original 'UA4' (as they call themselves) have become an integral part of the United team serving customers at O'Hare Airport. Even from behind their masks, their wide smiles and effervescent spirit exude and bring life to the service culture of excellence we strive towards every day.

"The UA4 are more than just customer service ambassadors. They are shining examples of how inclusion, accessibility and equity can have monumental impacts on the culture and service of a business and community," said Customer Service Managing Director Jonna McGrath. "They have forever changed who we are as a company. While they often talk about how United and this opportunity has changed their lives, they have changed ours in more ways than we can count."

In the two years of partnership with Special Olympics, United employees have volunteered over 10,500 hours of service at events around the world and donated over $1.2 million worth of travel to the organization.

"This inclusive employment program is what community partnerships, like ours with Special Olympics, are all about: collaborating to identify areas where the needs of the community intersect with the cultural and business opportunity, then creating the infrastructure and programming to bring the two together," said Global Community Engagement Managing Director Suzi Cabo. "Through this program, our goal is to show other companies that when you put a committed effort and focus towards inclusion and breaking down barriers, you transform lives. I challenge other business around the world to follow our lead in joining the Inclusion Revolution."

Check out the video below to hear from our Special Olympics Service Ambassadors firsthand.

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