Introducing Better Boarding - United Hub

Introducing Better Boarding

By United Airlines , September 17, 2018

The feedback from customers and employees was clear: we needed to improve our boarding process. As part of our ongoing efforts to put customers at the center of everything we do, we identified boarding as an opportunity to improve the airport experience. We tested a variety of different boarding processes on thousands of flights across multiple airports. Best practices emerged from each test, and combined, they now form what we are calling " Better Boarding".

Better Boarding consists of three key improvements

Less time in line:

By reducing the number of boarding lanes, there is more space for customers to enjoy the gate areas, many of which have been completely remodeled with more comfortable seating and in some airports, the ability to have food and drinks from within the airport delivered directly to the gate area. Over the years, we have invested millions of dollars in our terminals, and now with less time spent standing in line, customers will have more time to dine, shop, relax, work or enjoy a United Club℠.

Simplified gate layout

Say goodbye to the five long lines we see today

Group 1 will board through the blue lane.

Group 2 will board through the green lane, followed by groups 3, 4, and 5.

Two groups on each side of sign indicating lanes 1 (blue) and 2 (green)

Late arriving customers in Group 1 and 2 will use the blue lane.

Customers in groups 3, 4, and 5 always use the green lane.

Better information:

We are providing customers with more information throughout the boarding process so that they feel more at ease, and more equipped with the latest information about their flight. Customers with the United app can receive a push notification once their flight starts boarding. Customers will only receive the notification if they've opted in for push notifications and have a mobile boarding pass in the app's wallet.

Enhanced communications

Be in the know about boarding

Mobile phone and smartwatch with boarding notifications

Customers will receive boarding notifications through the United app (if they've opted in for notifications).

Gate information display with boarding instructions for group 1-2 through lane 1 (blue) and group 3-4 through lane 2 (green)

Improved gate area digital signage to guide customers through boarding.

Balanced groups and better recognition:

United MileagePlus® Premier 1K® customers will now pre-board and United MileagePlus Premier Gold customers will be boarding in Group 1. For more information on our boarding groups, visit: https://www.united.com/web/en-us/content/travel/airport/boarding-process.aspx

Improved premier customer recognition

We're happy to make them happy

Premier passenger in front of boarding line

Improved premier recognition and better positioning of customers to create balanced boarding groups.

The new Better Boarding process is just one of the steps we are taking to improve the customer experience. We will continue to collect feedback from customers on ways we can further improve boarding and you may receive a post-travel survey to tell us more about your experience

We fly crucial medical equipment for COVID-19 testing

By The Hub team , March 31, 2020

In the midst of mobilizing our cargo operations, our teams at New York/Newark (EWR) and Jacksonville (JAX) stepped in to assist Roche Diagnostics with transporting a vital component for an instrument being used for COVID-19 testing.

The component was stuck at EWR en route to the Mayo Clinic in Florida after another airline's flights were cancelled. A Roche employee contacted us asking for help and, within a few hours, our teams had the piece loaded onto a Jacksonville-bound aircraft, with arrangements in place to deliver it to the Mayo Clinic.

The item we shipped will allow the Mayo Clinic in Florida to process hundreds of COVID-19 tests per day. Mayo Clinic Laboratories has been on the front lines of increasing testing capacity to expedite caring for patients at this critical time and working to ease the burden being felt at test processing laboratories in a growing number of areas.

Cargo-only flights serve U.S. military and their families

By The Hub team , March 30, 2020
We are helping to keep military families connected by increasing the frequency of cargo-only flights between the United States and military bases in various parts of the world — including Guam, Kwajalein, and several countries in Europe. Last week we began operating a minimum of 40 cargo-only flights weekly — using Boeing 777 and 787 aircraft to fly freight and mail to and from U.S. hubs and key international business and military locations.

We are going above and beyond to find creative ways to transport fresh food and produce, as well as basic essentials from the U.S. mainland to military and their families in Guam/Micronesia. On Saturday, March 28, we operated an exclusive cargo-only B777-300 charter to transport nearly 100,000 pounds of food essentials to Guam to support our troops.

United ramp crew members help place cargo on a United flight

In addition, we move mail year-round all over the world. In response to COVID-19, and in support of the military members and their families overseas, we implemented a charter network, transporting military mail to Frankfurt, which is then transported all over Europe and the Middle East. Since March 20, we have flown 30,000+ pounds of military mail every day between Chicago O'Hare (ORD) and Frankfurt (FRA). On the return flight from Frankfurt to Chicago, we have carried an average of 35,000 pounds of mail to help families stay connected.

"Connecting products and mail to people around the world is the United Cargo mission," said United Cargo President Jan Krems. "Keeping our military families connected with the goods they need, and keeping them connected with loved ones to feel a sense of home, is of critical importance. As a company that has long supported our military families and veterans, our teams are proud to mobilize to lend a hand."

On average, we ship more than 1 billion pounds of cargo every year on behalf of domestic and international customers. For more information, visit unitedcargo.com.

An update from our CEO, Oscar Munoz

By Oscar Munoz, CEO, United Airlines , March 27, 2020

To our customers,

I hope this note finds you and your loved ones healthy and well.

It is safe to say these past weeks have been among some of the most tumultuous and emotional that any of us can remember in our lifetimes. The impact of the coronavirus outbreak has been felt by individuals and families, companies and communities, across the United States and around the world.

The response to this crisis has been extraordinary; as much for what it has required from our society as for what it has revealed of us as a people.

Far from causing division and discord, this crisis and the social distancing it has required, has allowed us to witness something profound and moving about ourselves: our fond and deeply felt wish to be connected with one another.

The role of connector is one we're privileged to play in the moments that matter most in your life – weddings and graduations, birthdays and business trips, events large and small – and it's that responsibility that motivates us most to get back to our regular service, as soon as possible.

That is why it is so important our government acted on a comprehensive relief act to ensure our airline – and our industry – are ready and able to serve you again when this crisis abates.

I want to relay to you, in as deeply personal a way I can, the heartfelt appreciation of my 100,000 United team members and their families for this vital public assistance to keep America and United flying for you.

This support will save jobs in our business and many others. And it allows us time to make decisions about the future of our airline to ensure that we can offer you the service you deserve and have come to expect as our customers.

While consumer demand has fallen, we have seen the need for our service and capabilities shifted. And, we've adapted to help meet those needs.

Right now, aircraft flying the United livery and insignia, flown by our aviation professionals, have been repurposed to deliver vital medical supplies and goods to some of the places that need it most. We're also using several of our idle widebody aircraft to use as dedicated charter cargo flights, at least 40 times per week, to transfer freight to and from U.S. locations as well as to key international business locations. At the same time, we are working in concert with the U.S. State Department to bring stranded Americans who are trying to return home back to their loved ones.

While much remains uncertain right now, one thing is for sure: this crisis will pass. Our nation and communities will recover and United will return to service you, our customers. When that happens, we want you to fly United with even greater pride because of the actions we took on behalf of our customers, our employees and everyone we serve.

Stay safe and be well,

Oscar Munoz
CEO

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