Introducing Better Boarding - United Hub

Introducing Better Boarding

By United Airlines, September 17, 2018

The feedback from customers and employees was clear: we needed to improve our boarding process. As part of our ongoing efforts to put customers at the center of everything we do, we identified boarding as an opportunity to improve the airport experience. We tested a variety of different boarding processes on thousands of flights across multiple airports. Best practices emerged from each test, and combined, they now form what we are calling " Better Boarding".

Better Boarding consists of three key improvements

Less time in line:

By reducing the number of boarding lanes, there is more space for customers to enjoy the gate areas, many of which have been completely remodeled with more comfortable seating and in some airports, the ability to have food and drinks from within the airport delivered directly to the gate area. Over the years, we have invested millions of dollars in our terminals, and now with less time spent standing in line, customers will have more time to dine, shop, relax, work or enjoy a United Club℠.

Simplified gate layout

Say goodbye to the five long lines we see today

Group 1 will board through the blue lane.

Group 2 will board through the green lane, followed by groups 3, 4, and 5.

Two groups on each side of sign indicating lanes 1 (blue) and 2 (green)

Late arriving customers in Group 1 and 2 will use the blue lane.

Customers in groups 3, 4, and 5 always use the green lane.

Better information:

We are providing customers with more information throughout the boarding process so that they feel more at ease, and more equipped with the latest information about their flight. Customers with the United app can receive a push notification once their flight starts boarding. Customers will only receive the notification if they've opted in for push notifications and have a mobile boarding pass in the app's wallet.

Enhanced communications

Be in the know about boarding

Mobile phone and smartwatch with boarding notifications

Customers will receive boarding notifications through the United app (if they've opted in for notifications).

Gate information display with boarding instructions for group 1-2 through lane 1 (blue) and group 3-4 through lane 2 (green)

Improved gate area digital signage to guide customers through boarding.

Balanced groups and better recognition:

United MileagePlus® Premier 1K® customers will now pre-board and United MileagePlus Premier Gold customers will be boarding in Group 1. For more information on our boarding groups, visit: https://www.united.com/web/en-us/content/travel/airport/boarding-process.aspx

Improved premier customer recognition

We're happy to make them happy

Premier passenger in front of boarding line

Improved premier recognition and better positioning of customers to create balanced boarding groups.

The new Better Boarding process is just one of the steps we are taking to improve the customer experience. We will continue to collect feedback from customers on ways we can further improve boarding and you may receive a post-travel survey to tell us more about your experience

Celebrating immigration perspectives and diverse journeys

By The Hub team, September 25, 2020

From Sept. 15 through Oct. 15, the U.S. celebrates Hispanic Heritage Month, a chance to pay tribute to the history, culture and contributions that generations of Latinxs have paved to enrich U.S. history. It is also a reminder to celebrate our differences and spark difficult, yet important, conversations.

To kick off the month, UNITE, our multicultural business resource group for employees, did just that by hosting a panel discussion about the immigrant experience and what it means to be an immigrant in the U.S.

United Litigation and Managing Counsel Elizabeth Lopez, who is a pro bono immigration attorney, moderated the panel, and was joined by Ashley Huebner, Associate Director of Legal Services at the National Immigrant Justice Center (NIJC) and Magdalena Gonzalez, Program Manager, Leadership Development Programs at Hispanic Alliance for Career Enhancement. The three women shared their insights and personal stories, while addressing some misconceptions and highlighting the contributions of immigrants to our company and country.

Participants' headshots from United's Hispanic Heritage Month Panel From left to right, Elizabeth Lopez, Ashely Huebner and Magdalena Gonzalez

"I started to notice that there were things I was scared of doing, that I needed to be cautious," said Magdalena while sharing her personal experience as a DACA (Deferred Action for Childhood Arrivals) recipient. "My friends, who a majority of them are citizens, did not need to worry about that. As I was able to see that, I realized that, 'oh, there's so many things that revolve around not just being a DACA recipient but revolve around being a person with an undocumented status here in the United States.'"

United maintains a close relationship with the NIJC. In May of 2019, United co-hosted an asylum clinic put on by the legal services organization, where several attorneys and legal professionals were trained on representing asylum-seeking applicants. At the end of the clinic, members of our legal department were assigned an asylum case through the NIJC.

Litigation Managing Counsel Elizabeth Lopez, Commercial Transactions Counsel Tiffany Jaspers, Global Compliance and Ethics Counsel Nancy Jacobson and Employment Litigation Senior Manager Dorothy Karpierz were partnered with attorneys from the law firm of McDermott Will & Emery to take on an immigration case of a mother of three from Honduras. Recently, after a years-long court battle, the legal team was victorious, changing the life of the woman and her family.

United is committed to connecting people and uniting the world. Whether you're an immigrant, a child of immigrants or simply want to learn more about the immigrant experience in the U.S., discussions like these, related to this hot-button issue, are important to have in order to understand the human lives behind it.

Make your voice heard

By Brett J. Hart, September 22, 2020

Your voice matters. Voting is one of the most influential civic activities we can engage in as Americans. At United, our mission is to connect people and unite the world — and one of the most important ways to do that is to engage in the democratic process. That's why we've long provided our employees with resources to help them get registered to vote.

This year, we're taking our support a step further as the official airline of the Commission on Presidential Debates (CPD). Since the start of the pandemic, we've overhauled our cleaning measures through a program we call United CleanPlusSM , and the CPD has placed their trust in United to fly Commission production staff to each of the four debates, starting with the first one on September 29, hosted by Cleveland Clinic and Case Western Reserve University.

Today, on National Voter Registration Day, we also want to make sure our customers have access to information about how to participate in the 2020 Election. Over the past several months, you've heard a lot from us about how the COVID-19 pandemic has changed air travel. We've learned that with some planning and extra effort, it's still possible — and safe. That's true of voting, too.

No matter which party you support or how you're planning to vote, we know our democracy will be stronger if you make your voice heard and make a plan to vote.

Best,

Brett J. Hart
President
United Airlines

United named to Year Up Opportunity Hall of Fame

By The Hub team, September 17, 2020

Since its launch 20 years ago, Year Up, one of our critical needs grant recipients, has helped more than 10,000 young adults gain access to corporate business and technical experience at large companies like United while offering the invaluable perspectives they bring with them.

On Wednesday, the nonprofit inducted United into its Opportunity Hall of Fame – a selection that occurs once every five years.

Year Up's mission is to help close the opportunity divide by providing urban young adults with the skills, experience and support that will empower them to reach their potential through professional careers and higher education. Since 2018, our partnership has allowed talented student learners the opportunity to gain corporate business experience and technical skill training at the airline while bringing their unique perspectives to our United family and culture. One of those students is Emily Lopez, who graduated from the Year Up program in January 2019 and was hired to be part of the United family as an analyst in Revenue Management.

"I moved from Venezuela to the United States in July 2016 and being a young immigrant with no resources can be difficult to pursue a career in a new country," said Emily.

After learning about Year Up and ultimately being accepted into the program, Emily landed an internship with United, an opportunity she is very grateful for.

Emily Lopez - Analyst, Pricing & Revenue Management

"Feedback from my mentors, coaches and managers was key during my internship phase and helped me convert my internship at United to a full-time position. I am grateful for the opportunity United has provided me and my Year Up Alumni colleagues to keep building a professional career within the company. I am so excited to continue building a professional career with the company and to see United being inducted to Year Up's Hall of Fame. Let's continue closing the opportunity divide!" said Emily.

Although the coronavirus pandemic has made this year's partnership a bit more difficult, we continue to do our part to support the Year Up student learners. Last month, we surprised 145 graduates of this year's Year Up Chicago program with roundtrip tickets to pursue career and networking opportunities within the United States.

"I've been personally honored and inspired to be an advocate for Year Up since I joined United," said CEO Scott Kirby. "This program gives young people from challenged backgrounds an opportunity to get their foot in the door as interns at United. This year's graduates are entering a challenging job landscape, but we have one thing that can help: a route network that provides easy access to major business markets across the United States."

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