A tale of two tech cities: Connecting San Francisco and Tel Aviv - United Hub

A tale of two tech cities: Connecting San Francisco and Tel Aviv

By Benét J. Wilson, April 06, 2016

Silicon Valley and Silicon Wadi have a lot in common. Both cities have nurtured entrepreneurs and innovation, and both are also popular tourist destinations. In 2015, San Francisco ranked number two — edged out by Austin, Texas — in Savills' tech city rankings, while Tel Aviv was number three. Israel's capital city was also ranked one of the two most innovative cities in the world by The Wall Street Journal.

From Silicon Valley to Silicon Wadi

Silicon Valley has been the birthplace of global tech brands including Apple, Google and Facebook, and Silicon Wadi has had its own success stories with companies like GPS directional app Waze (purchased by Google), the ICQ instant messaging program (purchased by AOL) and food delivery service Eat24 (purchased by Yelp).

Silicon Wadi has created what it calls the perfect “innovation ecosystem" storm, offering a mix of thousands of high-tech companies and startups, accelerators and co-working spaces. It has also attracted a number of leading multinational companies that reads like a who's who of the Fortune 500: Amazon, Apple, Cisco Systems, eBay, Facebook, Google, HP, Siemens, IBM and Microsoft, among others.

Connecting these groups further is the Palo Alto, California-based Israeli Executives and Founders Forum (IEFF), a nonprofit that targets Israeli entrepreneurs and executives in the Silicon Valley and San Francisco. The organization was formed to serve as a conduit for its more than 1,000 members to connect with the Silicon Valley- and San Francisco-based tech community and its leaders. Members include early stage startup leaders and executives in leading corporations who take part in events and special interest groups on issues such as new technologies, career development, fundraising and other topics of interest to the Israeli tech professional community.

Israeli Executives and Founders Forum (IEFF) Conference

Conference in the sky brings together the brightest in tech

Our new nonstop service from San Francisco to Tel Aviv could not come at a better time. We began Boeing 787 Dreamliner service connecting Silicon Valley with Silicon Wadi on March 30. To highlight the new service, we partnered with Calcalist, an Israeli-based business newspaper and website, to hold UniteTech, the world's first airborne conference, on April 5.

Around 200 entrepreneurs, startups, senior investors and executives from leading Israeli technology companies flew our new 787 flight from Tel Aviv to San Francisco. Passengers on the special flight represented the best of Silicon Valley and Silicon Wadi.

Upon landing, attendees attended meetings with business executives from San Francisco and Silicon Valley.

Fly nonstop from SFO to TLV

Tech companies, startups and entrepreneurs in San Francisco and Tel Aviv are now able to travel seamlessly with the launch of new nonstop service. From business travelers to those traveling for leisure, Tel Aviv offers something for everyone. While there enjoy the city's Mediterranean beaches, museums and the iconic White City neighborhood, designated as a UNESCO Heritage site.

United operates SFO-TLV service three times weekly and starting October 6, 2016, United will switch to daily service. Visit united.com or use the United app to plan your trip.

Shaping an inclusive future with Special Olympics

By The Hub team, July 24, 2020

If your travels have taken you through Chicago O'Hare International Airport anytime since October 2019, you may have had a friendly, caring and jovial exchange with Daniel Smrokowski. Daniel is one of four Service Ambassadors thanks to our ongoing partnership with Special Olympics. This inaugural ambassador program aims to provide Special Olympic athletes employment opportunities within our operation, affording them a unique and meaningful career.

Since 2018, our partnership with Special Olympics has become one of United's most cherished relationships, going beyond the events we take part in and volunteer with. While the plane pull competitions, polar plunges, duck derbies and Special Olympics World Games and other events around the world are a big part of our involvement, the heart of this partnership lies with the athletes and individuals supported by Special Olympics. To advocate for their inclusion in every setting is one of our biggest honors, and we take great pride in the role we play in the organization's inclusion revolution.

Aiding in the success of Special Olympics' mission to create continuing opportunities for individuals with intellectual disabilities, throughout the two-year partnership, United has volunteered over 10,500 hours and donated over $1.2 million in travel to the organization. The impact of this partnership is felt at every level, both at Special Olympics and within our own ranks.

"The Inclusion Revolution campaign, led by our athletes, aims to end discrimination against people with intellectual disabilities. United Airlines has joined in our fight for inclusion, empowering our athletes with the skills needed to succeed and opportunities to contribute their abilities as leaders," said Special Olympics International Chairman Tim Shriver. "United Airlines believes that people with intellectual disabilities should be perceived as they really are: independent, world-class athletes, students, employees, neighbors, travelers, and leaders who contribute to make this world a better place."

Our Service Ambassador program is just one of the many ways Special Olympics has impacted not only our employees, but also our customers. "I see every day how our Service Ambassadors connect with our customers the moment they walk into the airport lobby," said Senior Customer Service Supervisor Steve Suchorabski. "They provide a warm, welcoming smile ad assist in any way they can. To see these young adults hold positions that a society once told them they couldn't is truly the most heartwarming part of my job," Steve continued.

"The opportunity to be a part of the United family means everything to me," Daniel said. "I feel so much pride showing up to work in a Special Olympics/United co-branded uniform, working among such a loving and supportive community. The relationship between these two organizations is truly helping to shape my future while letting me use my gifts of communicating and helping others. Hopefully, I can spend my entire career at United," Daniel added.

In honor of Special Olympics' Global Week of Inclusion in July, we're asking our employees, customers and partners to sign a pledge to #ChooseToInclude at jointherevolution.org/pledge.

And be sure to check out Daniel's podcast The Special Chronicles.

United works with partners to send food to USDA food bank

By The Hub team, July 23, 2020

In collaboration with food-logistics company Commodity Forwarders Inc. (CFI), United moved nearly 190,000 pounds of fresh produce to Guam for the U.S. Department of Agriculture's Coronavirus Farm Assistance Program. This new program was created to provide critical support to consumers impacted by the COVID-19 global pandemic.

A variety of fresh fruits were transported from Los Angeles (LAX) to Guam (GUM) on United's newly introduced, non-stop cargo-only flight – a route added to meet cargo demand during the COVID-19 crisis. The fresh food was repacked in 10-pound cases in Los Angeles, prepared for departure at CFI's LAX location, and flown to GUM by the United team. Through this beneficial partnership between United and CFI, the perishable goods were kept cool during every step of the process and distributed as part of the food bank program in Guam.

"Everyone on our team has worked relentlessly during the pandemic to get critical goods to where they are needed most. Establishing a comprehensive network of cargo-only flights have allowed us to keep the supply chain moving even while passenger flight capacity has been reduced," said Regional Senior Manager of Cargo Sales, Marco Vezjak. "Knowing that we are able to help during these difficult times – in this case the Guam community – is our biggest reward and greatest motivation to keep moving forward."

United is proud to play a role in maintaining the global food supply chain and helping people access the supplies they need. Since March 19, United has operated over 4,000 cargo-only flights, moving over 130 million pounds of cargo.

Jessica Kimbrough named Chief Diversity, Equity and Inclusion Officer

By The Hub team, July 10, 2020

Jessica Kimbrough, currently Labor Relations and Legal Strategy Managing Director, will take on the new role of Chief Diversity, Equity and Inclusion Officer Managing Director.

Jessica assumes this new and expanded position to focus on global inclusion and equity as part of our enhanced commitment to ensure best practices across the business to strengthen our culture.

In this role, Jessica will be responsible for helping United redefine our efforts on diversity, equity and inclusion – ensuring that our programs and approach are strategic, integrated and outcome-oriented, while we continue to build a culture that reflects our core values. She will report to Human Resources and Labor Relations EVP Kate Gebo.

"Jessica's appointment to this role is another critical step our executive team is taking to ensure diversity, equity and inclusion remains a top priority at United," said CEO Scott Kirby. "Given her drive, experience and commitment to champion collaboration and allyship among our employee business resource groups, she is uniquely qualified to take on this position and I look forward to working closely with her."

As Labor Relations and Legal Strategy Managing Director, Jessica worked closely with senior management to create and maintain positive labor relations among our unionized workforce, providing counsel on labor litigation, negotiations, contract administration, organizing issues and managing attorneys who represent United in labor relations. Previously, she served as Labor and Employment Counsel in our legal department.

Jessica has a passion for creating a pipeline of diverse lawyers and leaders, and was honored as one of Chicago Defender's "Women of Excellence" for excellence in her career and civic engagement in 2017. She currently serves as President of uIMPACT, our women's employee business resource group.

Jessica's new role is effective immediately.

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