Three Perfect Days: Guadalajara - United Hub
Hemispheres

Three Perfect Days: Guadalajara

By The Hub team, April 20, 2016

Story by Justin Goldman | Photography by Alexis Lambrou and Jorge Garrido | Hemispheres, April 2016

From mariachi and tequila to contemporary art and gastronomy, Mexicoâs second city offers a tantalizing mix of traditional and modern culture

If Mexico City is the New York of Mexico, then Guadalajara is its Los Angeles—a sprawl of towns and neighborhoods that have been patched together into a metropolis of more than 4 million people. The Jalisco state capital also has perfect weather and a shockingly beautiful population, with a culture that combines modern refinement (art galleries and high-concept restaurants) and spirited tradition (mariachi and lucha libre). Speaking of spirited, Guadalajara also happens to be an hour away from the home of Mexico's most famous export: tequila. Whether you're looking for a cosmopolitan experience or a taste of old Mexico, the Tapatíos, as locals are known, will deliver in style.

Day 1 Graphic

In which Justin cranes his neck at macabre murals, experiences the passion of Mexican soccer fans, and eats at the bone church of restaurants

“It's the coldest day of the year," my cab driver says as we pull away from Guadalajara International Airport. “We're all freezing." I check my phone—it's 72 degrees. A half hour later, still shivering, he drops me at the Hotel Demetria, in the city's trendy Lafayette neighborhood. The Demetria is one of those places that is so architecturally incongruous that it somehow makes sense: a 1930s Mediterranean-style house with a concrete, steel, and glass tower tacked onto the back of it. I enter through a glass atrium, stepping across stone slabs set into a pool, like lily pads, and passing a cluster of Romanesque columns on the way to the elevator. In my suite, I find a white cereal bowl of a bathtub next to a picture window overlooking Avenida de la Paz. I'll be back for that tub.

First, I have an appointment. I stroll a few blocks to Palreal, an open-air coffee shop and restaurant where hummingbirds (called chuparosas, or rose suckers) flit among bougainvilleas. I spot contemporary artist Jose Dávila sitting on the patio sporting a blue blazer, circular glasses, and slicked-back hair. At his urging, I order the house special, lonche de pancita, a pork-belly sandwich messily topped with green tomatillo salsa and avocado. As I napkin salsa from my face, he tells me about Guadalajara's place in Mexico's cultural history.

“Mexico City, for obvious reasons, has always been the big center of it all, but there's always been a certain counterpart in Guadalajara," Dávila says. “In the '30s, at the time of the muralists, José Clemente Orozco was from Guadalajara. Luis Barragán, the famous architect, was from Guadalajara. Juan Rulfo, the writer, was from here. Even now, with the three famous Mexican directors in Hollywood—Iñárritu, Cuarón, and [Guillermo] del Toro—del Toro is from Guadalajara."

Jose D\u00e1vila, artistJose Dávila, artist

After breakfast, Dávila takes me to his studio, a 10-minute drive (as in Los Angeles, access to a car here is essential) up the wide Avenida Federalismo to the appropriately named Colonia Artesanos. The studio, across a narrow street from a metalwork shop, is a multilevel marvel of abstract sculptures in various stages of completion, with several finished pieces—including a series of rotating metal squares hanging from the ceiling and a large pane of glass suspended from a steel frame—on display in an old wrestling gym. Later, as we say goodbye, I ask Dávila for a museum recommendation. “The Cabañas, where the paintings of Orozco are," he says, “is a must.

I take the short drive to the Centro Histórico and the nearly 200-year-old Hospicio Cabañas, a former orphanage with balustrades and pinnacles that reflect the palaces of France and Spain. Once the largest Spanish-built structure in the Americas, it is now a UNESCO World Heritage Site. Inside, I lean back to take in the macabre Orozco frescoes that adorn the ceilings and the sunlit dome. “This is like therapy for the neck," jokes my guide, Rubén, who explains that the murals depict scenes from Mexico's often violent past: Aztec sacrifices, a robotlike Hernán Cortés carrying a huge sword, Philip II bearing a bloody cross to represent the Mexican Inquisition.

“Guadalajara has been an artists' hub for 15, 20 years. Plenty of international artists around the world come to Guadalajara to produce work. Large works, small works, ceramics, metal, copper—you name it." —Jose Dávila

From here, I walk across the main square, Plaza Tapatía, to the Palacio de Gobierno to see more of Orozco's work. On the ceiling of the palace's stairwell looms a terrifying mural of Miguel Hidalgo (the leader of the Mexican Revolution) wielding a flame, surrounded on all sides by casualties of war.

I need some light after all that gloom, so I walk around the corner to sunny Plaza de Armas, where I settle under an ornate gazebo. Kids play by a fountain, old men in cowboy hats lounge under shade trees, and teenagers snap selfies. Across the street is the city's centerpiece, the Catedral de Guadalajara, a Spanish Renaissance church with twin neo-Gothic bell towers that was completed in 1618 (though it's been rebuilt several times due to earthquake damage). I step inside and watch from the rear as penitents knee-crawl down the long middle aisle toward the radiant stained glass windows in the gilded dome.

One more stop in the Centro: I enter Mercado San Juan de Dios, a three-story warren of stands selling jewelry, candy, mariachi suits, lucha libre masks, even caged birds, their songs mingling with the sounds of competitive commerce. Retailers hawk their wares aggressively here—witness the guy who lifts a horse saddle off a counter and shakes its leather tassels in my face.

Chivas moves up the field at duskChivas moves up the field at dusk

The market's second floor is a maze of taco stands, so many that I can't make a choice. So, in the classic fashion of the indecisive traveler, I go somewhere else. A short drive down Calzada Independencia leads me to one of Guadalajara's most pleasant areas, Las Nueve Esquinas (The Nine Corners), a tangle of cobblestone streets that's home to several restaurants proffering a Guadalajaran specialty: birria, or goat stew. I take a seat in the open-air, blue-tile Birrieria Las 9 Esquinas, where I watch a woman hand-press tortillas as I'm served a bowl of the spicy, hearty stew. The meat, spooned onto those tortillas and topped with creamy refried beans and fiery salsa, is divine. I finish it off with a sweet little egg custard called a jericalla.

Pleasantly stuffed, I head back to the city center for a quick digestif at Guadalajara's most venerable dive bar, La Fuente, sometimes called “The Bicycle Bar" due to its decorative centerpiece: a bike that a drunk patron abandoned here back in 1957, and which the owner then mounted on the wall. I kick back a couple of Pacificos and consider the bike, coated with 50 years of dust, trying not to think about all the things I've left in bars over the years.

Consider those chelas (beers) a tailgate of sorts, because my next stop is Estadio Omnilife, home to CD Guadalajara, or Chivas, Mexico's most popular soccer club, in part because it's the only team that exclusively fields home-grown players. I'm a sports fan, but the passion here is unlike anything I've ever seen. Behind one of the goals, supporters cram themselves into a standing-room-only section where they wave flags and chant throughout the game and jump all over each other in an orgy of thunderous joy when Chivas scores. Late in the game, when the opposing team scores to earn a tie, these fans also employ some of the most colorful profanity you'll hear in any language.

An Orozco mural at the Palacio de GobiernoAn Orozco mural at the Palacio de Gobierno

After crawling through an epic post-game traffic jam, I pop back into the Demetria to change clothes. A few blocks from here is Hueso (Spanish for “bone"), a two-year-old restaurant with an all-white interior that feels like a brightly lit version of a Gothic bone church, its walls cluttered with cow skulls and assorted animal bones. The food, served at a long communal table, is more, um, lively. Courses of seafood (scallop ceviche; mussels and shrimp in squid ink; gravlax with avocado sauce) and meat (rack of lamb with mole, short rib topped with thin-sliced roast beef) pair with an excellent Pies de Tierra red wine from Baja California.

“On the ceiling looms a terrifying mural of Miguel Hidalgo wielding a flame, surrounded by casualties of war."

After the meal, chef Alfonso Cadena—who, with his long hair, bandanna, and pointy goatee, has a Jim Morrison air about him—steps out of the open kitchen to say hello. “For me, 'bone' means flavor," he says. “The challenge was, how are we going to make the perception of something repulsive, like a skeleton, into something pretty? It was kind of risky for Guadalajara, which in some ways is very conservative. But you can find a lot of artists, musicians, architects, and I think it's an advantage to have a restaurant here, because I truly believe that Jalisco has this global connection. Jalisco talks about the Mexican culture itself."

By the end of the meal, I'm a little buzzed, more than a little full, and about ready for bed. My waiter has other ideas. He brings me a carajillo, a shot of espresso poured over a sweet Spanish liqueur, Licor 43, on the rocks. I'm suddenly light and bouncy on my feet, so I walk up Avenida Chapultepec and over to the Black Sheep, a popular bar affixed to a backpacker hostel on a small pedestrian plaza. After shooting a few games of pool, I take a seat on the streetside patio, where I sip Don Julio 70 and eavesdrop on the multilingual crowd around me, reflecting on chef Alfonso's words: There truly is a global spirit here.

Day 2 Graphic

In which Justin views mind-bending art, listens to an all-female mariachi band, and ducks flying lucha libre wrestler

I wake up feeling a bit crudo, as they say here. Fortunately, I've got a driver—I don't think I could handle the streetfight that is driving in a Mexican city today. Apprised of my condition, Vicente Rangel, of tour company Sin Fin de Servicios, takes me to the nearest Tortas Toño, a chain that serves the Tapatíos' favorite hangover cure: the torta ahogada, a pork or chicken sandwich on crusty French bread that you dress to your liking with nuclear reactor–level red chile sauce. In my enthusiasm for the life-restoring properties of capsaicin, I go a little overboard with the pepper sauce. Seeing me sweat, Vicente passes along another remedy: a mini Corona.

Revived, I ask Vicente to take me across town to Tonalá, a suburb on the southeast side of the city, to see its famed tianguis, or open-air market. The main thoroughfare, Tonaltecas, is lined with handicraft shops, and twice a week these shops put up booths on the sidewalk to show off their wares: wood carvings, glass sculptures, tequila sets, flowers, tacos at five for 10 pesos (less than 60 cents). The market stretches most of the length of the town and is even more crammed than the Mercado San Juan de Dios. I can't turn around without bumping into a hanging display of jewelry or a Jesus statue—my last collision causing a child riding on his father's shoulders to point and laugh.

Sensing that I'm not handling the human crunch all that well, Vicente leads me onto a side street, to Galeria Bernabe, a ceramics shop that makes hand-painted tableware (a 94-piece set takes three months to make and costs $12,000). As I browse, Vicente gleefully recaps the previous night's soccer match with Javier, one of the owners (they're fans of Atlas, Chivas's intracity rival). “I think I might be sick," Vicente tells me. “I'd rather see Chivas lose than Atlas win." As a Giants fan, I tell him, I feel the same about the Dodgers.

Sculptures at Galeria Sergio Bustamante in TlaquepaqueSculptures at Galeria Sergio Bustamante in Tlaquepaque

From Tonalá, we head to the neighboring suburb of Tlaquepaque, which features an upscale pedestrian ramble of art galleries. We stroll Calle Independencia, stopping at Galeria Sergio Bustamante to marvel at the paintings and sculptures; with their triangular heads, oddly stretched features, and lurid colors, Bustamante's figures resemble characters from a Tim Burton nightmare. We also poke our heads into the Galeria Rodo Padilla, with its ceramic depictions of Mexican folk symbols, and Carlos & Albert, which features in its entryway a beautiful Día de los Muertos Catrina skeleton.

On the street in front of Restaurante El Patio, we encounter an all-female mariachi band playing to a crowd of photo-snapping tourists—some of whom pose amid the musicians midsong. We follow the band into El Patio and sit on the, um, patio as they serenade tables with songs ranging from the traditional “Malagueña" to a mariachified “New York, New York." Afterward, I buttonhole Mayra Casillas and ask her about becoming a mariachi.

“Mariachi is a fundamental part of our culture," she tells me. “When you hear a mariachi, you say, 'Mexico!' My uncles and my father liked to sing, and they gave me the love of Mexican music, but none of them studied it. I was the only one who became a musician."

Inspired by Casillas, we walk a few blocks up to El Parian, a large patio ringed with cantinas. We grab seats and watch as roving mariachis and música norteña (another form of Mexican folk music) players—I count at least 10 bands—go from table to table, singing for tips. After a few songs, I'm ready to order food, but Vicente stops me. He has something special in mind.

“This is not a fancy restaurant," he tells me as we head back across town, “but it's real Mexican seafood, like they make in Nayarit," his home state, Jalisco's neighbor to the north. After about 30 minutes, he pulls onto a small street in the suburb of Zapopan and parks next to El Zarandeao. The warehouselike space is utilitarian, but the food? ¡Dios mío! We start with cups of shrimp soup, then plow through a plate of tender ceviche topped with chunks of avocado, followed by shrimp empanadas, a fillet of fish smoked over an open fire, and finally a plate of grilled shrimp that we eat shell and all—without a doubt, the best camarones I have ever tasted.

After lunch, we head to the center of Zapopan, home to a couple of Guadalajara's signature attractions. We start at the 17th-century Basílica de Nuestra Señora de Zapopan, a huge, dual-towered church that looks more like a fortress than the convent that it was originally built to be. At the church gate, campesinos sell beaded jewelry, a simpler rendition of the mesmerizing beadwork inside the Museo Huichol, attached to the basilica. In the exhibit hall, I stop to consider a bright green-and-red frog—if I licked him, would I hallucinate? A stern look from an attendant discourages me from trying, so I scamper a couple of blocks away, to the Museo de Arte de Zapopan, a boundary-pushing museum for contemporary artists. At the moment it's exhibiting performance pieces by Czech artist Jiří Kovanda. My favorite is a video of Kovanda at London's Tate Modern offering a kiss to each passing patron.

There's been a lot of walking—and eating—so I'm ready for siesta. Vicente drops me back at the Demetria, where my plan is to grab a quick nap and then a soak in the tub before dinner. But when I lie down I feel myself sink deeper and deeper into my cloudlike bed, and by the time I wake, a bath is out of the question. Sigh.

Masked wrestlers hurl each other around as a crowd watches

“Masked wrestlers hurl each other around as vendors prowl the crowd offering white pork skins and Coronas."

A short cab ride away, on a frontage road along the railroad tracks, is i Latina, one of Guadalajara's best-loved restaurants. The place has a sort of found-object decor—every wall painted a different color and bearing a different style of art, no two tables alike. The food too is eclectic. Appetizers include fried-shrimp-and-mango tacos served on thin slices of jicama instead of tortillas. For an entrée, I opt for duck confit terrine in a peanutty mole sauce, washed down with a tamarind margarita. Early in the meal, the room is relaxed, Dolly Parton's “Jolene" playing on the stereo, but by the time I'm finished, the place is filled with stylish people, and the music has switched to bumping David Bowie.

I could imagine a restaurant like i Latina in America, but my next destination could exist only in Mexico: the Arena Coliseo lucha libre ring. Lucha libre is a hopped-up version of the WWE, with far more rabid fans (the cheap seats are literally behind a chainlink fence). Masked wrestlers hurl each other around as vendors prowl the crowd offering white pork skins (no, thanks) and Coronas (yes, please). In some ways, it's a family environment—kids crowd the edge of the walkway to high-five the wrestlers—and in other ways, it's very much not. (To call the ring girls scantily clad would be an understatement, and spectators hurl insults that would make a Chivas fan blush.) At least once, a wrestler wades into the crowd to do battle with mask-wearing fans.

After the last match, the crowd pours out of the arena, a mass of humanity clogging the narrow street. Grinning men stop for photos with ring girls, smoke rises from mounds of carne asada on taco-stand grills, kids in brand-new lucha libre masks dash by, their parents close behind. It might not be the kind of scene you'd find in a guidebook, but this, right here, is Mexico.

Day 3 Graphic

In which Justin tours the world famous blue agave fields, tastes fine tequila, and dances past the break of dawn

I'm going to need a good base for today's activities, so I start at La Cafeteria, a popular brunch spot in a lovely old stucco house nestled among French mansions on Avenida Libertad. The specialty here is chilaquiles—nachos drowned in spicy tomato ranchero sauce and topped with crunchy chicharrón—which I devour as I sit on the shaded patio, enjoying the perfect morning weather.

Now I'm ready to get acquainted with the spirit of Mexico. Juan Pablo Ramírez, a guide for Jose Cuervo who goes by J.P., has agreed to take me and my friend Matt—an Angeleno in town on business—to the town of Tequila, an hour northwest of Guadalajara, for a tour of La Rojeña. The oldest distillery in the Americas, it has produced Cuervo tequila since 1758.

J.P., a former rock musician, grew up in Guadalajara but moved to Tequila because he liked the small-town feel. “Also, the tequila," he adds with a laugh. From Guadalajara, we take the historic Ruta del Tequila, passing the 9,580-foot Volcán de Tequila, roadside tequileros, and the sprawling, 145-year-old Herradura distillery in Amatitán. We descend into a valley, crossing railroad tracks where migrant laborers wait to jump the train to the States, and cut through fields of blue agave.

We pull onto one of the tracts, tires crunching on the parched, rocky soil. Between rows of spiky blue agave, sprouting waist-high from the earth like alien tentacles extricating themselves from shallow graves, we find Ismael Gama, a fourth-generation jimador who has worked these fields for nearly 50 years. He doffs his white cowboy hat, then selects a good-size agave plant—one with a piña, or pineapple-shaped heart, of about 130 pounds, which will produce about seven liters of tequila—and takes his machete to the leaves. In a matter of moments, he has uprooted the heart, which he splits so we can taste the fibrous, jicamalike center.

Juan Pablo Ram\u00edrez, guide, Jose CuervoJuan Pablo Ramírez, guide, Jose Cuervo

We continue into Tequila, part of a UNESCO World Heritage site, over cobblestone streets, past an 18th-century church, to La Rojeña. J.P. leads us through the gates of the yellow-walled hacienda, past a tall statue of a black bird (cuervo is Spanish for “raven"), and into the production facility. All around are heaps of harvested piñas; the air is full of the sweet, bready smell of fermentation. By the stills, where the agave wine that's extracted from the plants is distilled into tequila, we stop to taste a 110-proof blanco, then continue into the barrel room, where we sample reposado (aged six months) and añejo (aged a year or more) tequilas to see how the wood mellows the agave and imparts oak and vanilla notes to the liquor.

“I like it in Tequila because it's a really calm life. It's not as fast as Guadalajara. It's growing a lot, but the essence of the town is still calm."—Juan Pablo Ramírez

“What I look for in tequila is the taste of the plant," J.P. says. “When I drink the añejos, I taste the wood, so I prefer the blancos."

Next, J.P. takes us down to the La Reserva de la Familia Cellar, home to bottles of 100-plus-year-old blancos and barrels of the three-to-seven-year-old Reserva, one of the world's finest liquors. (“It's the cognac of tequilas," J.P. says.) I ladle myself a glass straight from the barrel. “This must be what magic tastes like," I say to Matt. “This is the best thing that's ever happened to me," he replies.

Tour finished, we cross the plaza to La Antigua Casona, the main restaurant in Mundo Cuervo's Solar de las Ánimas hotel. After a much-needed three-course meal—a tuna-poke tostada with avocado sauce and cucumber, beef tenderloin in mole sauce, and a fluffy slice of chocolate cake—I feel as if I've reinfused some blood into all that tequila in my veins.

Jimador Ismael Gama uproots a blue agave to harvest the pi\u00f1aJimador Ismael Gama uproots a blue agave to harvest the piña

After lunch, J.P. arranges for a friend to give us a ride back to the city. I'm still a bit bleary when I walk into the Demetria, but everything gets clear when I lock eyes on that tub. It's time. After a long soak and a quick snooze, I go upstairs to the hotel's rooftop pool and pass some time on a lounge chair looking down on the tree-lined streets of Lafayette and Chapultepec. A few laps to work up an appetite, and I'm ready for dinner.

A short cab ride brings me to the upscale Providencia neighborhood. I'm reuniting with Matt at La Tequila, a two-story brick restaurant that offers high-end takes on traditional Mexican fare—and lots of its namesake spirit, as evidenced by the bottles on the walls. We sit on the upstairs patio, where we watch a pickup soccer game going on across the street. The drink menu has 11 pages of tequilas, mezcals, and sotoles (another spirit distilled from agave), but that Cuervo Reserva was so good that we can't help but order it again. We're a little more adventurous with our appetizers: chapulines (chopped grasshoppers) and escamoles (ant larvae), which look like lentils and serve as a salty tortilla topping. For an entrée, Matt has a molcajete, a stone mortar filled with steak, shrimp, sausage, avocado, and nopal (cactus strips), while I opt for suckling pig that's been slow-roasted in dried chiles and pulque, a traditional fermented beverage.

“Spiky blue agaves sprout from the earth like alien tentacles extricating themselves from shallow graves."

It would be easy (and almost certainly advisable) to call it an evening, but it's my last night in Mexico, and I ain't going out like that. So: ¡Carajillos!

We hop a cab to Avenida de las Américas, a busy strip of shiny malls and office towers, disembarking at Evva, the city's trendiest club. Inside, the sounds of Ricky Martin, J. Lo, and Pitbull (“Pitbull's some kind of god here," Matt tells me) pump across the dance floor and the rooftop pool, causing insanely good-looking men and women—seriously, the most attractive people I've ever seen—to shake it. We find a table and watch through the neon light as waiters parade by bearing champagne in ice buckets, sparklers shooting into the air. A friendly local guy comes over and photobombs one of our selfies, then pours tequila in our mouths.

When the lights come on, we head down the escalator to find the sun creeping over the tops of the palm trees on the avenue. I turn to Matt, smile, and say, “Who's ready for a fourth perfect day?"

Hemispheres managing editor Justin Goldmanknew he would love Guadalajara—after all, his favorite hot sauce is Tapatío.


This article was from Rhapsody Magazine and was legally licensed through the NewsCred publisher network.

Looking back at a landmark year with Special Olympics

By Ryan Wilks, October 19, 2020

Earlier this summer, we shone a light on our flagship partnership with Special Olympics and our commitment to the Inclusion Revolution. In that same story, we introduced you to our four Special Olympics Service Ambassadors, Daniel, Kyle, Lauren and Zinyra (Z), who, this month, celebrate one year working at Chicago O'Hare International Airport as part of the United family.

This groundbreaking, inclusive employment program took off as a part of our ongoing partnership with Special Olympics, a community relationship that employees across the company hold close to heart. The original 'UA4' (as they call themselves) have become an integral part of the United team serving customers at O'Hare Airport. Even from behind their masks, their wide smiles and effervescent spirit exude and bring life to the service culture of excellence we strive towards every day.

"The UA4 are more than just customer service ambassadors. They are shining examples of how inclusion, accessibility and equity can have monumental impacts on the culture and service of a business and community," said Customer Service Managing Director Jonna McGrath. "They have forever changed who we are as a company. While they often talk about how United and this opportunity has changed their lives, they have changed ours in more ways than we can count."

In the two years of partnership with Special Olympics, United employees have volunteered over 10,500 hours of service at events around the world and donated over $1.2 million worth of travel to the organization.

"This inclusive employment program is what community partnerships, like ours with Special Olympics, are all about: collaborating to identify areas where the needs of the community intersect with the cultural and business opportunity, then creating the infrastructure and programming to bring the two together," said Global Community Engagement Managing Director Suzi Cabo. "Through this program, our goal is to show other companies that when you put a committed effort and focus towards inclusion and breaking down barriers, you transform lives. I challenge other business around the world to follow our lead in joining the Inclusion Revolution."

Check out the video below to hear from our Special Olympics Service Ambassadors firsthand.

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Spotlighting our own during Hispanic Heritage Month

By The Hub team, October 13, 2020

We celebrate Hispanic Heritage Month from September 15 th through October 15th and take the time to recognize the important contributions of our colleagues of Hispanic descent in the United family.

This year, we hosted virtual events organized by our multicultural business resource group UNITE to celebrate Hispanic Heritage Month, covering topics ranging from immigration reform to Hispanic leadership. We're also taking a moment to highlight Latinx employees nominated by their peers for their contributions both at and outside of work.

These nominees have demonstrated leadership in their position and through their character. Take a moment to read their own words about how their background and heritage plays a role in the way they interact with customers, in how they support their colleagues and why it brings valuable perspective to their work.

Vania Wit – VP & Deputy Counsel

Photo of Vania Wit, VP & Deputy Counsel for United Airlines

"I am the Vice President and Deputy General Counsel in the legal department. I am an attorney and have worked in the legal department for over 21 years and am currently responsible for a number of different legal areas – such as litigation, international, commercial and government contracts, labor, employment and benefits, antitrust. I have the privilege of working with a tremendous team of attorneys who are directly leading and managing these areas. One of the things I like most about my job is simply getting to know the backgrounds and personal stories that everyone has about their paths to United or their passion for the industry. Being the daughter of immigrants from South America and growing up in a family who relies heavily on air travel to connect us to our close family and friends is an integral part of my story and what drew me to this industry and this company."

Kayra Martinez – International Flight Attendant, FRA

Photo of Kayra Martinez on board an aircraft

"I love that my work as a flight attendant brings me all over the world and allows me to connect with diverse people across the globe. Because of my Spanish heritage, I've been able to use my language as a way to connect with passengers, crew members and people from every nationality. In addition, my heritage gives me a very close connection to family, creating community and using inclusion as a way to bring people together. After transferring to Europe, I was able to study German, more Spanish, Italian and Arabic. Outside of work, I'm the director and founder of a nonprofit organization that empowers refugees through art. Hundreds of children and adults fleeing war-torn countries have found healing through my art workshops. These refugees are currently displaced in Greece. Their stunning paintings are then sold in art galleries and communities around the world, raising awareness and putting income directly into the hands of refugee artists."

Adriana Carmona – Program Manager, AO Regulatory Compliance

Photo of Adriana standing in front of a plane engine

"I've been incredibly lucky to have amazing leaders during my time at United who have challenged me from day one to think outside the box, step out of my comfort zone and trusted me to own and deliver on the tasks assigned. I think this sense of ownership is largely shaped by my Latino background, which values responsibility, respect and accountability and taking full charge of what's in your control to be able to deliver accordingly."

Harry Cabrera – Assistant Manager, AO Customer Service, IAH

Photo of Harry Cabrera

"My desire to help people is what drove me to start my career in Customer Service over two decades ago. Currently I provide support to our coworkers and customers at IAH , the gateway to Latin America and the Caribbean. As a Colombian native celebrating Hispanic Heritage Month, I'm proud to see the strength that my fellow Latinos forge every day at United Airlines. Family values are a cornerstone of the Latin community; I consider my coworkers to be part of my extended family. Mentor support throughout the years gave me the opportunity to grow professionally. The desire to do better and help others succeed is part of that heritage. I collaborate with our Latin American operations and create ways to improve performance. No matter what language you speak, the passion for what you do and being approachable makes the difference in any interaction."

Juciaria Meadows – Assistant Regional Manager, Cargo Sales

Photo of Juciaria Meadows in a Cargo hold

"During my 28-year career, I've worked across the system in various frontline and leadership roles in Reservations, Customer Service and Passenger Sales in Brazil. I moved to the U.S. in 2012 to work as an Account Executive for Cargo. It did not take too long for me to learn that boxes and containers have as much a voice as a passenger sitting in our aircraft. My job is to foster relationships with shippers, freight forwarders, cosignees, etc. and build strong partnerships in fair, trustworthy and caring ways where United Cargo will be their carrier of choice. That's where my background growing up in a Latino family plays an important role in my day-to-day interactions. I've done many wonderful sales trainings provided by United and my academic background , but none of them taught me more than watching my parents running their wholesale food warehouse. Developing exceptional relationships with their customers, they always treated them with trust and respect. They were successful business people with a big heart, creative, always adding a personal touch to their business relationships and I find myself doing the same. It's a lesson that is deep in my heart."

Shanell Arevalo – Customer Service Representative, DEN

Photo of Shanell Arevalo at work

"I am Belizean and Salvadoran. At a young age my family moved to California from Belize. Although I grew up in the United States , one thing my parents taught me was to never forget the culture, values and principles I was raised on. This includes showing love, compassion, and respect to all people. We learned to put our best foot forward for any situation and always put our heart and mind into everything we do. In my position as a customer service agent, it's the difference of showing the love, compassion and respect to our passengers to show that this is not just a job but rather a passion of genuinely caring for our people. Being Latina, we are raised to always take care of our family, and the way I take care of passengers is the way I would take care of my family. If there's one way I know I can make a difference with our Spanish speaking passengers, it's being able to speak the language. The glow that comes over a passenger's face when they realize there's someone who can speak Spanish is absolutely an indescribable feeling. With that glow comes comfort and joy. The small comfort they get from knowing someone can connect with them makes all the difference in their experience."

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United Cargo responds to COVID-19 challenges, prepares for what's next

By The Hub team, September 30, 2020

Even before the COVID-19 pandemic, United Cargo has supported a variety of customers within the healthcare industry for over 10 years. Three key solutions – TempControl, LifeGuard and QuickPak – protect the integrity of vital shipments such as precision medicine, pharmaceuticals, biologics, medical equipment and vaccines. By utilizing processes like temperature monitoring, thermodynamic management, and priority boarding and handling, United Cargo gives customers the peace of mind that their shipments will be protected throughout their journey.

With the global demand for tailored pharmaceutical solutions at an all-time high, we've made investments to help ensure we provide the most reliable air cargo options for cold chain shipping. In April this year, we became the first U.S. carrier to lease temperature-controlled shipping containers manufactured by DoKaSch Temperature Solutions. We continue to partner with state-of-the-art container providers to ensure we have options that meet our customers' ever-changing needs.

"Providing safe air cargo transport for essential shipments has been a top priority since the pandemic began. While the entire air cargo industry has had its challenges, I'm proud of how United Cargo has adapted and thrived despite a significant reduction in network capacity and supply," said United Cargo President Jan Krems. "We remain committed to helping our customers make it through the pandemic, as well as to doing everything we can to be prepared for the COVID-19 vaccine distribution when the time comes."

Our entire team continues to prioritize moving critical shipments as part of our commitment to supporting the global supply chain. We've assembled a COVID readiness task team to ensure we have the right people in place and are preparing our airports as we get ready for the industry-wide effort that comes next.

In cooperation with our partners all over the world, United Cargo has helped transport nearly 145 million pounds of medical supplies to aid in the fight against COVID-19, using a combination of cargo-only flights and passenger flig­hts. To date, United Cargo has operated more than 6,300 cargo-only flights and has transported more than 213 million pounds of cargo worldwide.

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