Three Perfect Days: New Orleans - United Hub
Hemispheres

Three Perfect Days: New Orleans

By The Hub team , March 15, 2017

Story and Photography by Sam Polcer | Hemispheres, March 2017

Few places know how to throw a party like the city that gave us jazz, the po'boy, the Sazerac, and the expression "Laissez les bons temps rouler." Indulgence, creativity, and celebration are cornerstones of the culture here. The most common dinner-table topic is tomorrow's lunch. People dance with strangers in the street because that's just what you do. And even as the city nears its 300th birthday next year, age has not slowed it down; reinvention and renewal are a part of life here. Musicians, chefs, artists, entrepreneurs—even the lushes staggering down Bourbon Street in the early hours—all are driven by the bright belief that tomorrow will bring something new. "Let the good times roll," indeed.

Day 1 image graphic

In which Sam ignores good advice, discovers two secret gardens, and applauds a bag of fish

My younger brother, Ben, a jazz musician, doesn't dispense advice often, but upon hearing I was going to New Orleans, he weighed in on Bourbon Street: "If you only have three days, you can probably skip it."

Having enjoyed a fortifying night's rest at the hip Seattle export Ace Hotel, I start the day by ignoring my brother's advice, making my way through a lobby of leather couches, eclectic art, and dark wood finishes and heading out into the sunshine in search of the most theatrically hedonistic spot in the U.S.

No more than 10 steps into the French Quarter, I find myself dancing around the sudsy rivulets left behind by the street cleaners. For a city that so famously honors the past, New Orleans sure seems in a hurry to put last night behind it—which is more than can be said for the pair of imbibers who emerge from a doorway, blinking, attempting to solve The Riddle of the Upside-Down Cellphone.

A Brandan Odums mural in the BywaterA Brandan Odums mural in the Bywater

Farther "downriver"—cardinal directions are scoffed at here, due to a grid that takes its cues from the winding Mississippi—Bourbon Street reveals its quieter side, the wrought-iron balconies and signs promoting daiquiri-and-pizza combos giving way to homes with painted shutters and manicured foliage.

A block after Bourbon turns into Pauger Street, I hang a right, and I'm at Horn's, a casual eatery on a quiet corner of the Marigny, a madly colorful neighborhood where the strains of practicing violinists drown out the traffic. Waiting for me at a covered sidewalk table is Catherine Todd, cofounder of Where Y'Art, a local gallery whose online branch allows users not only to view and purchase the works of local artists but to chat with them as well.

A native New Orleanian, Todd has offered to show me around the Bywater, a J-shaped neighborhood east of the Quarter that was once plantation land and is now a flourishing artist enclave. Despite its preponderance of hip restaurants and rising rents, the Bywater mercifully avoids Brooklyn comparisons—the Big Easy is the only place you'd find the sun-drenched Creole cottages, the bushes draped with Mardi Gras beads, and the swampy, edge-of-the-Earth stillness that surrounds you here.

Catherine Todd, co-founder, Where Y\u2019artCatherine Todd, co-founder, Where Y'art

Todd is a part of an insurgence of businesspeople who are setting up shop in the city's converted warehouses and formerly shuttered storefronts. "The entrepreneurial community is huge," she says. "There's a compacted creative energy here that sparks true originality." Breakfast served, our waitress notices how eagerly I'm digging into my ample order of fried-oyster Benedict atop cornbread. "Waffle for the table?" she suggests, gently. "Sure," I mumble. "For the table."

From here, we walk two blocks to Todd's gallery, which has bright street artworks displayed on peeling plaster and brick walls. Then we hop over to the New Orleans Art Center, a warren of studios and exhibition spaces in the Ninth Ward. In the main space is an ambitious photography show featuring work by Louisiana artists, including a hauntingly beautiful image of a clarinet transformed (not destroyed) by Hurricane Katrina, its metallic components oxidized into striated patterns that seem to glow.

Next up is Good Children, which was one of the first galleries to plant its flag in the neighborhood, about a decade ago. It's in a white box space run by a 12-artist collective that includes Louisiana-born Brian Guidry, who is waiting for us when we arrive. Guidry's work runs the gamut from collages of found materials to paintings, some of which use flattened La Croix drink boxes as canvases. "Grapefruit works well," he says of the medium.

"The New Orleans dialect is a little-known slice of the English language known as Yat, which stems from our tendency to shorten any expression into something slurrier. Hence, 'Where you at?' becomes 'Where y'at?' becomes 'Yat?'" —Catherine Todd

Upon exiting the dim space, Todd shields her eyes. "I feel like I just walked out of a casino!" she says, and then: "Come on, let's close out this tour with a visit to a giant alligator." She is referring to Nnamdi the Gator, a vast purple mural by Devin DeWulf. We arrive to find the artist applying the finishing touches. He seems to be in a buoyant mood: "Hey, want to hear some fun facts about 'gators?"

Having learned that alligators are capable of eating 23 percent of their body weight in one meal, I head for lunch at the Joint, a Bywater mainstay where co-owner Pete Breen delivers a basket that's straining to hold smoky brisket, juicy pulled pork, and tender dry-rubbed ribs. This type of slow-cooked barbecue wasn't easy to find before Breen and his wife came to town. "New Orleans always had chicken, ribs, and soul food," he says, but before he can finish the thought, a guy at the next table initiates a barbecue-related discussion so complex you might mistake the two men for chemists.

"That's New Orleans for you," Breen says when the guy has left. "He could have called his wife, she would have come down, and we'd be sitting here for another two hours."

I head up Esplanade Avenue, past blocks of 19th-century mansions, then walk off my meat basket with a stroll through the Sydney and Walda Besthoff Sculpture Garden. It's a lovely spot, its 200-year-old live oaks draped with Spanish moss and interspersed with scores of artworks ranging from Renoir's bronze Venus Victorius to Leandro Erlich's gravity-defying protest piece Window and Ladder—Too Late for Help. Young musicians lazily strum guitars alongside a lagoon. The effect is mesmerizing.

Ribs at the JointRibs at the Joint

My next stop is another secret garden of sorts, this one hidden behind a two-story corrugated steel wall. Inside, the nonprofit outfit New Orleans Airlift recently created Music Box Village, a shantytown of treehouselike sound sculptures: Stairs are keyboards, window shutters are drums, pluckable piano wire is strung across walls. It's like a park-size music studio codesigned by Rube Goldberg and Dr. Seuss. The venue is hosting a performance tonight by local outfit Tank and the Bangas, but before the show Airlift founders Delaney Martin and Jay Pennington (aka DJ Rusty Lazer) allow me to rattle, bang, honk, and squawk my way through the structures, which causes the sound techs to wince.

Mercifully, the performers soon commandeer the houses for a musical adaptation of Alice in Wonderland. A rapt audience sits on picnic blankets as Tank, in a blue ball gown and golden tiara, joins a trio of ballerinas in a whimsical musical yarn. Things take a turn for the weird when the "Queen of Bounce," Big Freedia, starts rapping into the mouthpiece of a modified phone booth topped by a spinning loudspeaker. Only in New Orleans.

I go from looking glass to Collins glass across town at the recently reopened Pontchartrain Hotel's Caribbean Room. A smoky, tiki-esque rum cocktail is followed by a spicy, sweet appetizer of crispy oysters topped with bacon jam, blue cheese, and a spot of jalapeño. For the finale, a waiter slices into a piping hot paper bag to reveal delicate pompano, fingerling potatoes, saffron, and shrimp soaking in a crab butter sauce. It's so good, when the waiter asks me how it was, I clap.

A piece in the Sydney and Walda Besthoff Sculpture GardenA piece in the Sydney and Walda Besthoff Sculpture Garden

As I leave, a hostess tells me the waiting area outside the dining room is one of the most Instagrammed spots in all of the Big Easy, thanks to a painting of New Orleans hip-hop star Lil Wayne with an order of the restaurant's signature Mile High Pie, his eyes closed and teeth bared in an expression that can only be described as rapturous. Maybe I should have had the pie.

There's time for a final cocktail at the Pontchartrain's fashionable rooftop bar, Hot Tin. I order a Menage Mule—the bar's floral, Frenchified take on the classic Moscow Mule—and then I order another. All around me, the city glimmers, its unsteady constellation of lights sending a kind of coded message: "Oh go on, one more."

Day 2 image graphic

In which Sam wakes up to Satchmo, finds a freak flag to fly, and tries a classic cocktail more than once

I'm roused from my sleep by the historic, tourist-stuffed St. Charles streetcar rolling down Carondelet Avenue, visible from underneath the single eyelid I've pried open in my corner room at the Ace.

The decor in the room is as thought out and impeccably disheveled as the staff's haircuts, with an assortment of Deco-inspired furniture, vintage accents, and approximately 50 shades of black. There's also a bedside Martin guitar, along with a turntable and a small vinyl collection by the window. Having bungled a few chords on the guitar, I thumb through the records, passing on The Art of the Japanese Bamboo Flute for Louis Armstrong's "What a Wonderful World." When he gets to the bit about "the bright, blessed day," I glance at the window. Maybe a little too bright.

I head out and make my way through Lafayette Square to Revelator Coffee Company, purveyor of "third wave" artisanal joe. I supplement the high-end caffeine with a croissant and a bottle of Big Easy Bucha kombucha, and board the historic sleep-disturbing streetcar feeling much revived. We roll along for a while on St. Charles Avenue, heading upriver, until it's time for me to jump out for some shopping on Magazine Street.

Garden District architectureGarden District architecture

First, I swing by the candy-toned gallery of Ashley Longshore, who painted that portrait of Lil Wayne. The sought-after artist (Penélope Cruz, Ryan Reynolds, and Eli Manning are collectors) leads me past her oversize paintings, folksy avant-garde depictions of famous faces, and through to her studio. "Anyone can come back here," she says. "But they may have to do some bedazzling. It's like, 'If you're gonna gawk, you're gonna glue while you gawk!'"

I dodge bedazzling duty and instead get Longshore's take on the local arts scene. "We celebrate weirdness and wildness in a way that no other city does," she says. "You'll see a herd of people in Elvis or Wonder Woman costumes and think, 'Oh, just another Saturday in New Orleans.' It's a place where people can really let their freak flag fly."

If you're in the market for freak flags, Magazine Street is a good place to start. My first stop is the quirky vintage shop Funky Monkey, where you can buy anything from a Hawaiian shirt to an astronaut helmet. At Saint Claude Social Club, hand-painted scarves share space with sequined dresses and French candles. At Defend New Orleans, a pierced shopkeeper presides over a selection of ironic posters, small-press books, and other dorm-room essentials (not surprisingly, another location recently opened at the Ace). I end up buying a black banner bearing a skull emblazoned with a fleur-de-lis, the symbol of New Orleans.

Robin Barnes, \u201cThe Songbird of New Orleans\u201dRobin Barnes, "The Songbird of New Orleans"

Mom's gift secured, I head for brunch at Cavan, a new "coastal American" restaurant set back from Magazine Street in a Victorian townhouse. I secure a table by the window and settle in with a Sazerac, a classic New Orleans whiskey-based drink that some believe to be America's oldest cocktail. Next comes a cast-iron skillet sizzling with buttery shrimp and grits, along with roasted tomato toast topped with goat cheese, bacon marmalade, and a fried egg. If ever there was a meal designed to make you smile, this is it.

After brunch, I go for a stroll through the tony Garden District and get lost among showy crepe myrtle trees and towering live oaks, peeping through rod-iron fences at block after block of Greek Revival and Italianate mansions. Initially a retreat for New Orleans' merchant class in the mid-19th century, the neighborhood now claims Sandra Bullock and John Goodman among its residents.

"People are sometimes shocked by how engaged I am with the audience. But that's New Orleans. They're always dancing and laughing and taking off their shoes by the end of the night." —Robin Barnes

I'm enjoying the walk; it's wonderfully serene, even with the three-cocktail-lunch crowds tottering out of celebrity chef factory Commander's Palace. Across the street is Lafayette Cemetery No. 1, one of the city's aboveground graveyards (when much of your city is below sea level, it doesn't make sense to put anything underground, even tombs) but pass on a tour, thinking the folks inside have the right idea. It's time to lie down.

Back downtown, I check in at the recently restored Windsor Court Hotel, where it's afternoon tea time, just off the lobby in Le Salon. It's an unabashedly refined welcome—in keeping with the decor and in stark contrast to the Ace—with polite laughter rising above a tinkling harp. As wonderful as it all is, I skip the tea, opting instead for a plump pillow, billowing curtains, and zzzzz. I awake just before dusk to catch a glimpse of the Mississippi from my balcony—the Windsor Court is one of the few big hotels in New Orleans to boast such a feature—and hit the town.

Dinner is nearby at Compère Lapin, housed in The Old No. 77 Hotel & Chandlery and helmed by Top Chef alum Nina Compton. Seated in a converted warehouse with industrial accents and faux–French farmhouse details, I gnaw on a starter of spiced pig ears dipped in smoked aioli. "New Orleans is such a beautiful city, and the people really appreciate food," Compton tells me between courses. It's easy to appreciate her Caribbean-meets-Creole seafood stew, and also the curried goat with sweet potato gnocchi and cashews.

A little later, at the Windsor Court's Polo Club Lounge, I let it slip to jazz singer Robin Barnes that I skipped dessert to catch the end of her first set. She flags down a waitress. "Two Bananas Foster, please!" The local girl has just learned that her latest album debuted on the Billboard Jazz chart, but her enthusiasm appears to be a constant. "I'll pick somebody outta the crowd and be like, 'Are you texting? What are you doing?'" she says of her local shows. "We're very much entertainers here in New Orleans. We'll get in your face and then make you sing and dance with us."

As Barnes takes the stage, joined by her father on bass, I sink back into a couch and sip another Sazerac. By the time she breaks into the blues classic "Can't Help Falling in Love," I've decided I'd happily spend the night sitting right here. But I can't call it a night without hitting the local music scene, so I heave myself to my feet and hail a cab to Frenchmen Street.

Tank and the Bangas play at Music Box VillageTank and the Bangas play at Music Box Village

I have no idea which club I'm going to, but that's OK. There is so much music packed into a two-block stretch that it feels like a festival. The street is jammed with people ping-ponging from club to club; discovering what's happening inside each of them is half the fun. Due in part to a steady stream of Louisiana-brewed Abita beer, the sounds blend together: reggae into bluegrass into Dixieland. After a set by the energetic Jumbo Shrimp Jazz Band at The Spotted Cat Music Club, I take a breather at an outdoor night market tucked into an alley, where I pick up a pair of coyote paw–bone earrings for Mom (in case the black flag isn't a hit).

Before bed, I stop for a game of pool at R Bar, a local dive around the corner that offers both a shot-and-a-beer and a shot-and-a-haircut special. After a while, I realize that I'm as likely to get a buzzcut as I am a beer, so I head back to the hotel, passing through streets that, disconcertingly, have started to twitter.

Day 3 image graphic

In which Sam ponders the patients of a saint, dances in the street, and learns his future

As day breaks over the Mississippi, I'm feeling a bit like the guy in "The House of the Rising Sun," the cautionary song about the debilitating effects of New Orleans nightlife popularized by the Animals in 1964: "Oh mother tell your children/Not to do what I have done!"

A blurry half-hour later, I'm in a cab heading downriver to Press Street Station, a warehouselike eatery operated by the NOCCA Institute, a tuition-free arts school that counts among its alums Wynton Marsalis and Harry Connick Jr. The space feels appropriately youthful and arty: A drums-and-keys duo performs lounge music while neon-haired line cooks prepare comfort food. I have sourdough teetering with sausage, pimento cheese, and fried eggs, served with lyonnaise potatoes. That's better.

For a further pick-me-up, I pop into the St. Roch's Campo Santo, a cemetery in the nearby St. Roch neighborhood, to pay my respects to the patron saint of the sick. In a small neo-Gothic chapel, I find an anteroom cluttered with discarded medical items: crutches, braces, prosthetic limbs, plaster models of brains, dental plates, plus some handwritten prayers. I don't have anything to leave behind, so I give the statue of Saint Roch—a 14th-century French-Italian priest who miraculously survived a dose of the plague—a hopeful wink instead.

Tombs at St. Roch\u2019s Santo CampoTombs at St. Roch's Santo Campo

That wink is about to be put to the test. I'm watching floats, musicians, and dancers muster in a high school parking lot in the Desire neighborhood, in preparation for the Nine Times Social Aid & Pleasure Club Second Line Parade. DJs dry-run their rumbling sound systems; trombones and trumpets blast. An elderly woman dressed in her Sunday best stands nearby, peering through a fence. I ask if she's part of the club. "I just came from church to see my grandson, who's marching," she replies, adding, "My feet hurt."

The parade rolls down Higgins Boulevard, and what follows is the most fun a person can have while walking—well, dancing—down the street. Acrobatic kids leap and sway while twirling elaborate parasols. Costumed club members toss beads from the backs of floats. Men ride by on tricycles carting coolers stocked with cold beer while smoke pours from enormous grills along the "neutral ground" (the New Orleans term for a median). "This is my absolute favorite thing in all of New Orleans," a local woman says above the booming drums. She's in luck: Events like this happen somewhere in the city nearly every Sunday.

I'm still buzzing when I arrive at The Napoleon House, a bar and restaurant in a landmarked French Quarter building. I'm having lunch with Ben Jaffe, the wild-haired, tuba-playing leader of the famous Preservation Hall Jazz Band. I tell him about the parade, which gets us talking about the city's many social aid and pleasure clubs, whose lineages can be traced back to 19th-century "benevolent societies." More recently, these clubs played a vital role in the post-Katrina recovery, especially for African-American communities.

"New Orleans has its own unique ways of dealing with its complicated, painful, and beautiful past," Jaffe says. "I've heard this city described in so many ways, and so many of them are true. All I know is, we gave the world Jelly Roll Morton, Louis Armstrong, Sweet Emma Barrett, Fats Domino, Allen Toussaint, the Neville Brothers, Dr. John…"

New Orleans also gave the world the muffuletta, a sandwich comprising a seeded roll the size of a small Frisbee stacked with ham, salami, pastrami, Swiss and provolone cheese, and olive salad—antipasto in a bun, basically. I order mine with a side of red beans and rice and a fruity Pimm's Cup. The Napoleon House serves more of this low-alcohol cocktail than any other establishment in the world. I add to the lead by ordering another.

As I say goodbye to Jaffe, he invites me to swing by Preservation Hall later for a performance. Until then, I'm leaving the past behind. My next destination is the future.

Ben Jaffe, bandleader, Preservation Hall Jazz BandBen Jaffe, bandleader, Preservation Hall Jazz Band

Brought to Louisiana by West African slaves in the 18th century, voodoo has deep roots in New Orleans. So when I go for a spiritual reading, I'm not expecting to be greeted by a 30-something Pacific Northwest transplant named Geoff. But there's Geoff, standing amid the candles and chicken feet at Island of Salvation Botanica, a shop set in a former city jail. Mysterious items fill the shelves: protection fetishes, voodoo dolls, crystal balls, an apothecary of oils, powders, herbs, and tinctures with names like "Banishment." Geoff locks the door, dims the lights, and leads me to a small table. He closes his eyes, opens them again, flips a few tarot cards, and gives me a quick rundown of my destiny. I learn that I should not, under any circumstances, quit my job to become a trombonist in a second line.

Eerily, a trombone happens to be in my immediate future. It's in the hands of Freddie Lonzo, who's leading a conga line around Preservation Hall, doing a rousing rendition of "St. Louis Blues." Founded in 1961 by Ben Jaffe's parents, "The Hall" hosts performances every night. The shows tend to be lively affairs, but there's a reverential feel to the austere room, which has wooden benches but no bar (patrons can bring their own booze). When clarinetist Orange Kellin wails the last solo on Fats Waller's "Honeysuckle Rose," I'm fully transported to another time.

"There are a lot of people who feel the pain of not living here. They come to New Orleans, and they experience the magic of this city, and when they leave, there's this piece of them that's missing." —Ben Jaffe

Back in the present, I summon a taxi and head to the Garden District. The car drops me at Shaya, the modern Israeli legend-in-the-making eatery that won the 2016 James Beard Award for Best New Restaurant. Even the basics here, like the pillows of steaming pita sliding out of the blue-tiled oven in the back, are extraordinary. I get an order and use it to scoop up harissa-spiced lamb and creamy hummus. Gumbo schmumbo, I think. Crawfish schmawfish. A battery of small plates follows, many with names I don't recognize but tastes that feel familiar, even ancient. A waiter comes by to clear the table, but I ward him off as if I'm hoarding precious stones. "More bread, then?" Yes. Bring the bread.

I'm starting to resemble a steaming pillow of pita myself, so I head back to the Quarter for a nightcap at the upscale rum house Cane and Table. When I arrive, two metalheads are comparing musical notes with a bartender who's wearing a bow tie over a Hawaiian shirt and doing something with a coconut. Co-owner Nick Detrich arrives to walk me through the drinks menu, part of which includes cocktails inspired by the favorite tipples of the founding fathers. I get a Price of Pearls, based on a punch that allegedly fueled the drafting of the Bill of Rights. "It tastes like a lemon tree smells," a waitress offers. It does. It also has me feeling patriotic, so I salute the helpful staff and march off into the night.

Mid-march, I get a text from my brother. One of the bands he plays with, King James and the Special Men, is performing at Saturn Bar, not too far away on St. Claude Avenue. I should come, he says, and this time I listen. When I arrive, I wonder if he texted half the people in New Orleans. The place is packed and sweating to a version of Little Richard's "Good Golly Miss Molly." I hit the dance floor and lose myself in old sounds made new, the traditional made wild and jubilant—which is the way they do things here.

Brooklyn-based writer and photographer Sam Polcer didn't get the reaction he was hoping for when he returned home and began dancing down the street swinging a parasol.

Reflecting on Veterans Day: a message from our CEO Oscar Munoz

By Oscar Munoz, CEO, United Airlines , November 11, 2019

Right now, around the world, brave members of America's armed forces are on duty, defending our freedom and upholding our values.

When not laser-focused on the mission at hand, they're looking forward to the day when their service to our nation is fulfilled and they can reunite with their families.

They are also imagining how they can use their hard-earned skills to build an exciting, rewarding and important career when they return home.

I want them to look no further than United Airlines.

That's why we are focused on recruiting, developing and championing veterans across our company, demonstrating to our returning women and men in uniform that United is the best possible place for them to put their training, knowledge, discipline and character to the noblest use.

They've developed their knowledge and skills in some of the worst of times. We hope they will use those skills to keep United performing at our best, all of the time.

That's why we are accelerating our efforts to onboard the best and the brightest, and substantially increasing our overall recruitment numbers each year.

We recently launched a new sponsorship program to support onboarding veterans into United and a new care package program to support deployed employees. It's one more reason why United continues to rank high - and rise higher - as a top workplace for veterans. In fact, we jumped 21 spots this year on Indeed.com's list of the top U.S workplaces for veterans. This is a testament to our increased recruiting efforts, as well as our efforts to create a culture where veterans feel valued and supported.

We use the special reach and resources of our global operations to partner with outstanding organizations. This is our way of stepping up and going the extra mile for all those who've stepped forward to answer our nation's call.

We do this year-round, and the month of November is no exception; however, it is exceptional, especially as we mark Veterans Day.

As we pay tribute to all Americans who have served in uniform and carried our flag into battle throughout our history, let's also keep our thoughts with the women and men who are serving around the world, now. They belong to a generation of post-9/11 veterans who've taken part in the longest sustained period of conflict in our history.

Never has so much been asked by so many of so few.... for so long. These heroes represent every color and creed. They are drawn from across the country and many immigrated to our shores.

They then freely choose to serve in the most distant and dangerous regions of the world, to protect democracy in its moments of maximum danger.

Wherever they serve - however they serve - whether they put on a uniform each day, or serve in ways which may never be fully known, these Americans wake up each morning willing to offer the "last full measure of devotion" on our behalf.

Every time they do so, they provide a stunning rebuke to the kinds of voices around the world who doubt freedom and democracy's ability to defend itself.

Unfortunately, we know there are those who seem to not understand – or say they do not - what it is that inspires a free people to step forward, willing to lay down their lives so that their country and fellow citizens might live.

But, we – who are both the wards and stewards of the democracy which has been preserved and handed down to us by veterans throughout our history – do understand.

We know that inciting fear and hatred of others is a source of weakness, not strength. And such divisive rhetoric can never inspire solidarity or sacrifice like love for others and love of country can.

It is this quality of devotion that we most honor in our veterans - those who have served, do serve and will serve.

On behalf of a grateful family of 96,000, thank you for your service.

Humbly,

Oscar

United named a top workplace for veterans

By The Hub team , November 10, 2019

Each year around Veterans Day, Indeed, one of the world's largest job search engines, rates companies based on actual employee reviews to identify which ones offer the best opportunities and benefits for current and former U.S. military members. Our dramatic improvement in the rankings this year reflects a stronger commitment than ever before to actively recruiting, developing and nurturing veteran talent.

"We've spent a lot of time over the past 12 months looking for ways to better connect with our employees who served and attract new employees from the military ranks," said Global Catering Operations and Logistics Managing Director Ryan Melby, a U.S. Army veteran and the president of our United for Veterans business resource group.

"Our group is launching a mentorship program, for instance, where we'll assign existing employee-veterans to work with new hires who come to us from the armed forces. Having a friend and an ally like that, someone who can help you translate the skills you picked up in the military to what we do as a civilian company, is invaluable. That initiative is still in its infancy, but I'm really optimistic about what it can do for United and for our veteran population here."

Impressively, we were the only one of our industry peers to move up on the list, further evidence that we're on a good track as a company.

Mission Accomplished

By Matt Adams , November 06, 2019

The question of where David Ferrari was had haunted retired U.S. Army Sergeant Major Vincent Salceto for the better part of 66 years.

Rarely did a week go by that Salceto didn't think about his old friend. Often, he relived their last moments together in a recurring nightmare. In it, it's once again 1953 and Salceto and Ferrari are patrolling a valley in what is now North Korea. Suddenly, explosions shatter the silence and flares light up the night sky.

Crouching under a barrage of bullets, Salceto, the squad's leader, drags two of his men to safety, then he sees Ferrari lying face down on the ground. He runs out to help him, but he's too late. And that's when he always wakes up.

Italian Americans from opposite coasts – Salceto from Philadelphia, Ferrari from San Francisco – the two became close, almost like brothers, after being assigned to the same unit during the Korean War. When Ferrari died, it hit Salceto hard.

"After that, I never let anyone get close to me like I did with Dave," he says. "I couldn't; I didn't want to go through that again."

When the war ended, Salceto wanted to tell Ferrari's family how brave their son and brother had been in battle. Most of all, he wanted to salute his friend at his gravesite and give him a proper farewell.

For decades, though, Salceto had no luck finding his final resting place or locating any of his relatives. Then, in June of this year, he uncovered a clue that led him to the Italian Cemetary in Colma, California, where Ferrari is buried.

Within days, Salceto, who lives in Franklinville, New Jersey, was packed and sitting aboard United Flight 731 from Philadelphia to San Francisco with his wife, Amy, and daughter, Donna Decker, on his way to Colma. For such a meaningful trip, he even wore his Army dress uniform.

That's how San Francisco-based flight attendant Noreen Baldwin spotted him as he walked down the jet bridge to get on the plane.

"I saw him and said to the other crew members, 'Oh my goodness, look at this guy,'" she says. "I knew there had to be a story."

The two struck up a conversation and Salceto told Baldwin why he was traveling. She got emotional listening to him talk and made a point of fussing over him, making sure he and his family had everything they needed.

About halfway through the flight, Baldwin had an idea. She and her fellow crew members would write messages of encouragement to Salceto and invite his fellow passengers to do the same.

"We did it discreetly," says Baldwin. "I asked the customers if they saw the man in uniform, which most had, and asked them if they wanted to write a few words for him on a cocktail napkin. A lot of people did; families did it together, parents got their kids to write something. After the first few rows, I was so choked up that I could barely talk."

When Baldwin surprised Salceto with dozens of hand-written notes, he, too, was speechless. He laid the stack on his lap and read each one. At the same time, the pilots made an announcement about the veteran over the loud speaker, after which the customers on board burst into applause.

"It seems contrived, and I hate using the word organic, but that's what it was; it just happened," Baldwin says. "Mr. Salceto was so loveable and humble, and what he was doing was so incredible, it felt like the right thing to do. And you could tell he was touched."

On June 27, Salceto finally stood before Ferrari's grave and said that long-awaited goodbye. As a trumpeter played "Taps," he unpinned a medal from his jacket and laid it reverently on the headstone.

"I had gotten a Bronze Star for my actions [the night Ferrari died] with a 'V' for valor, and that was the medal I put on Dave's grave," says Salceto, pausing to fight back tears. "I thought he was more deserving of it than I was."

For the first time in years, Salceto felt at peace. His mission was accomplished.

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