Three Perfect Days: São Paulo - United Hub
Hemispheres

Three Perfect Days: São Paulo

By The Hub team , September 06, 2017

Story by Nicholas Derenzo | Photography by Lianne Milton | Hemispheres, September 2017

Some cities are like puppies—friendly and eager to please. Others carry themselves more like cats: cool, with an air of cultured mystery. Rio de Janeiro might fall into the former category, but São Paulo is decidedly feline. With a population of 12 million, the Western Hemisphere's largest metropolis seems impenetrable at first glance, a sea of skyscrapers and commuters in helicopters. But down at street level you'll encounter the real Sampa (as locals call it), a town built by and for immigrants, with a surprising amount of warmth behind those designer duds and business suits. Brimming with internationally ranked restaurants and striking Modernist buildings, São Paulo is buzzing with energy and barreling into the future. What else would you expect from a city that rose from the coffee trade?

Day 1 Graphic

In which Nicholas awakes in an architectural landmark, strolls through a modernist park, and sips cachaça at a sumo bar

It's my first morning in São Paulo, and I've woken up inside the seed of a watermelon. Sort of. I'm at Hotel Unique, which is shaped like a giant slice of the fruit, clad in oxidized copper and peppered with porthole windows. The building is the work of architect Ruy Ohtake, whose mother was the great sculptor Tomie Ohtake. The wall of my suite is curved like a half-pipe. Maybe I should have packed a skateboard—and learned how to skate.

It's a short stroll from here to Parque Ibirapuera, opened in 1954 to mark the city's 400th anniversary. Brazil's most famous architect, Oscar Niemeyer, envisioned it as a Modernist take on Central Park, dotted with his stark but sinuous concrete museums and pavilions. Pathways zip with more in-line skaters than I've ever seen in one place, many of them slurping water out of drilled coconuts, as if they'd received a memo to look more Brazilian. I buy one too.

Fernanda Yamamoto, fashion designerFernanda Yamamoto, fashion designer

Niemeyer, who died in 2012 at the age of 104, is 20th-century Brazil. I duck into the lobby of his wedge-shaped Auditório Ibirapuera, which contains a red Tomie Ohtake sculpture that tornadoes around the room. Outside, another piece by Niemeyer bursts out the front door like a big red tongue blowing a raspberry at the neighboring Oca pavilion, also by Niemeyer, which is shaped like a partly buried Wiffle Ball, with organically curvilinear ramps and stairways cutting through its cavernous interiors. There's something vaguely alien about the landscape here, a feeling that is heightened by the sound of little kids flinging pebbles at a metal wall in the Museu de Arte Moderna de São Paulo sculpture garden—a pew pew pew straight out of Star Wars.

São Paulo is home to the biggest Japanese community outside Japan—about 665,000 people at last count. Their forebears streamed in at the start of the 20th century to fill coffee plantation jobs left empty after the abolition of slavery. To learn more about Japanese-Brazilian culture, I'm off to meet fashion designer Fernanda Yamamoto at the sushi bar Kinoshita in quiet Vila Nova Conceição.

Yamamoto runs her tiny namesake atelier in hip Vila Madalena, selling only items she and her staff make onsite. “The Brazilian stereotype is very sexy with lots of prints, but I don't think Brazilian identity has to be like that," she says. “São Paulo is a city created by immigrants, so I think our fashion should reflect that." She draws on folk elements—such as Renaissance lace from the northeastern state of Paraíba—and blends them with the minimalism of her favorite Japanese designers. Her upcoming collection is inspired by Yuba, a self-sustaining utopia near São Paulo founded by a Japanese socialist in 1935, where residents split time between farming and learning an artform, such as ballet or classical music.

“São Paulo is a world metropolis; it's not an easy city. You have to understand how it works—all these different ways of doing things—and then it's great." —Fernanda Yamamoto

Our lavish omakase tasting menu starts to arrive. “Japanese cuisine is very delicate, but that's not the taste of Brazilians," Yamamoto says, “so everything gets spicier, bolder, more flavorful." Courses here include octopus in a vibrant shiso pesto, salmon sashimi with truffles, and seared Wagyu with spicy Japanese mustard.

We cab across town to Japan House, a cultural center opened this spring. Renowned Japanese architect Kengo Kuma's airy pavilion combines hinoki (cypress) slats with hollow cobogó bricks, a hallmark of Brazilian Modernism. Niemeyer—one of the designers of the United Nations headquarters in Manhattan—would have appreciated the cross-cultural inventiveness here. Appropriately, his image looks on from the side of a neighboring high-rise, in the form of a stories-tall portrait by São Paulo street artist Eduardo Kobra.

Oscar Niemeyer's Oca pavilion in Parque IbirapueraOscar Niemeyer's Oca pavilion in Parque Ibirapuera

From here, we're off to Liberdade, the city's historic Japanese heart, its tight alleys lined withnoodle houses and parks with koi ponds. Yamamoto points out Casa Bueno, a traditional market where her grandparents pick up hard-to-find ingredients, and Livraria Sol, a Japanese bookshop opened in 1949. “Some things got stuck in time; some things didn't survive," she says as we stroll under the lantern-like street lamps. “There is a lot that is still authentic, but it may not be here in a few years."

I say goodbye to Yamamoto and duck into Bar Kintaro, an unfussy izakaya (Japanese pub) run by two sumo wrestlers, for an ice-cold Weber Haus cachaça. It's a spirit that often gets hidden behind other flavors in drinks like caipirinhas, but here I can taste the crisp sweetness of the sugarcane. I offer my credit card to pay, and the sumo clan matriarch behind the counter points silently, with a smirk, to a handwritten sign behind the bar that lists various house rules in Portuguese: “We don't take cards" … “We don't have sushi" … “We don't have wi-fi" … “Don't cry!" Cash it is.

Dinner is across town in the posh Jardim Paulistano district. I'm eating at Maní, where the kitchen is helmed by Helena Rizzo, a former model who was named the 2014 Veuve Clicquot World's Best Female Chef. As I sit, a waitress brings out a comically enormous sack of bread, which includes hubcap-size biscoitos de polvilho (tapioca-starch biscuits), and a glass of Cave Geisse sparkling wine from southern Brazil. I go for the tasting menu: ceviche made with caju, the fruit of the cashew nut tree; crayfish with cacao nibs; mullet wrapped in a taioba (elephant ear) leaf with jackfruit, yogurt, and shaved Brazil nuts; and charcoal-grilled banana with manioc flour and edamame in a fish and tomato stock. Rizzo comes out of the kitchen, and I ask her what she calls this type of cooking—Modern Brazilian? “Things that I like," she says with a smile. “No—things that I love."

Day 2 Graphic

In which Nicholas picks through the central market, hunts for the city's famed street art, and eats some of the world's best beef

In this progress-obsessed city, it's rewarding to find a few spots where you can still commune with the past. Though it only opened in 2003, the Hotel Fasano—which occupies a brick tower in the fashionable Jardins district—calls to mind a 1930s gentleman's club, complete with rich mahogany details and low-slung, warm brown leather chairs. A flame crackles in the lobby fireplace, and its scent permeates the property. That retro sophistication isn't entirely coincidental: The Fasano family of restaurateurs has dominated the city's hospitality scene for four generations, since patriarch Vittorio immigrated here from Milan in 1902 and opened his first brasserie.

For breakfast, I'm heading somewhere with a similarly long backstory. I take a taxi into the city's historic heart, Centro, to the 1933 Mercado Municipal de São Paulo, or Mercadão (“Big Market"), which is filled with stacks of bacalhau (dried cod) and heaps of tropical fruit. The vaulted hall is bookended by stained-glass windows depicting idyllic agricultural scenes; the artist also did the windows at the nearby neo-Gothic cathedral. The market's star attraction is a jaw-unhinging mortadella sandwich—as much a symbol of São Paulo as the cheesesteak is of Philadelphia—which I order with an açaí smoothie and a coxinha de frango, or drumstick-shaped chicken croquette.

Thiago, ritual street artistThiago, ritual street artist

From the moment I arrive, it's clear that São Paulo is one of the world's great street art capitals, with murals covering surfaces in districts rich and poor. To learn about the scene, I've arranged to meet street artist and gallerist Thiago Ritual, who offers walking tours through his company, Streets of São Paulo.

“There are three generations of art on this one corner, but a lot of people don't see it that way," he says, standing on the steps of Centro's Theatro Municipal. In addition to a mid-century mural by Italian-born painter Bramante Buffoni and a minimalist contemporary work by São Paulo artist Herbert Baglione, there's a building covered with words in a chicken-scratchy font. To be honest, I tell him, I probably would have ignored these seemingly dashed-off runes.

“These are pixos," Ritual says, referring to a Brazilian tagging style that emerged in the late '70s, “and our graffiti is born from them. Before there was graffiti, there were political pixos. People took this pointy typography from the covers of Dead Kennedys and other punk and heavy metal albums. Similar to the buildings here, the letters go high." Nowadays, teenagers risk their lives using ropes and pulleys to tag entire buildings.

As we walk, Ritual points out works by international artists and local legends like Os Gêmeos, twin brothers whose monumental cartoon figures can now be seen around the globe. But these works, and others like them, are under threat. As part of an urban beautification drive, Mayor João Doria—the former host of the Brazilian version of The Apprentice—is covering murals with gray paint. “People call São Paulo 'the gray city' or 'the concrete jungle,'" says Ritual, “but murals have always broken up the gray. Now they have actually started painting the city gray."

“I like how chaotic São Paulo is. It can be stressful, happy, slow, creative. When I'm abroad, I miss the disorganization." —Thiago

We head north on the (impeccably clean) subway to the Carandiru stop, the site of an old jail that was shuttered after a 1992 riot and demolished a decade later. Today, the elevated train tracks here run above an open-air street art museum containing works from some of the city's biggest names. I'm drawn to a piece by the artist Cranio: Amazonian tribesmen with red face paint operating a spacecraft and talking on smartphones. “My brother went to the Amazon," says Ritual, “and said, 'Yes, they're painted, but they're also driving Land Rovers!'"

He asks me where I'm planning to eat while in town, and I rattle off a few fine-dining spots. Ritual frowns, then leads me back into Centro, to the 24-hour Estadão Bar e Lanches, which opened in 1968 and took its name from the newspaper that used to have its offices next door. He orders me a frothy pineapple-mint juice and a roast pork sandwich on crusty bread. “You see the richest people and the poorest people all eating together at this bar," he says. “It's democratic."

An obelisk in Parque IbirapueraAn obelisk in Parque Ibirapuera

From here, I head down thrumming Avenida Paulista, which was once lined with the grand mansions of coffee barons. These days, most have been razed, replaced by sleek Modernist high-rises. My destination is the Museu de Arte de São Paulo (MASP), Italian architect Lina Bo Bardi's 1968 masterwork—instantly recognizable for the crimson beams that prop it up like a boxy armadillo on squat legs. The museum recently reintroduced Bo Bardi's radical original curatorial concept: Instead of hanging on walls, paintings are placed on glass easels anchored by concrete blocks, which stand at attention in a meandering chronological path. Works by Brazilian artists include one of Antonio Henrique Amaral's subversive “banana" paintings, which depict the fruit bruised and entangled in ropes to symbolize life under a military dictatorship.

Next I walk through downtown, gawking up at Modernist landmarks like Niemeyer's undulating Edifício Copan. I stop at Galeria Metrópole, an open-air 1960 mall that has reemerged as something of a creative hub thanks to tenants like the club Mandíbula and the Tapera Taperá bookshop. The new kid on the block is the Metropol bar, where co-owner Pedro Mozart offers me a local Tito Bier Marx IPA. “It's a red beer," he deadpans. Bars like this one are part of an ongoing revitalization project. “People didn't used to come downtown, because they thought it was dangerous," he says. “But a lot is happening here. Downtown is the pulsing heart of the city."

If you know anything about Brazilian cuisine, you know that beef is king, served in criminally massive portions at churrascarias. Tonight, I'm skipping the classic spots in favor of Açougue Central, a steakhouse opened last year by Alex Atala, whose nearby D.O.M. has reached as high as No. 4 on the World's 50 Best Restaurants list.

A\u00e7ougue Central's sete de paleta steakAçougue Central's sete de paleta steak

In a way, this place is an anti-churrascaria, with Argentine chef Alejandro Peyrou downplaying the “noble" cuts in favor of humbler ones, such as brisket and sete de paleta, named for its 7-shaped bone. Each week, the restaurant orders a half-carcass, and Peyrou works his magic: frying croquettes in rendered fat, grinding meat into garlicky linguiça, and halving bones for marrow-slicked tartare.

“This is the best meat in the world," Peyrou says of his beef (which he gets from Beef Passion, the country's most sustainable cattle farm), “and I'm from Argentina." I have to agree, but surprisingly, some of the real standout dishes are vegetarian, including roasted pupunha (a type of heart of palm) and a mushroom carpaccio.

Happy and full, I make my way back toward my bed at the Hotel Fasano. Before heading upstairs, I stop in for a nightcap caipirinha at the hotel's cozy Baretto lounge, lulled closer to sleep by the bar band's lilting bossa nova.

Day 3 Graphic

In which Nicholas meets some monkeys by a hotel pool, hikes through the jungle, and digs into an epic tasting-menu dinner inspired by the city

Morning begins early, with an up-close look at one of the city's most famous features: rush-hour traffic. Unlike many of the city's wealthier residents, I don't have a helicopter to whisk me over the ruckus.

I'm dropping my bags off at the Oetker Collection's new Palácio Tangará, which opened this spring in the ritzy Morumbi district, tucked among the trees of Parque Burle Marx. Inside, the designers have turned the “gray city" idea on its head with a chic charcoal palette accentuated with moody black-and-white photographs. As it happens, the tufted sagui monkeys that hang out by the pool fit the color scheme. Before heading out, I visit the breakfast buffet for sweet guava paste and highly addictive pão de queijo, the country's beloved cheesy bread puffs—plus, of course, a cup of the famously strong Brazilian coffee.

Ivan Ralston, chefIvan Ralston, chef

If you drive beyond the reaches of São Paulo's urban sprawl in any direction, you'll eventually hit the Atlantic rainforest ecosystem. Accordingly, I've planned a hike with Tours by Locals guide Denis Gonçalves. He picks me up at the hotel and drives us about an hour north to Parque Estadual da Cantareira, the world's biggest metropolitan forest at 20,000 acres, home to jaguars and howler monkeys and toucans—all within the city limits.

As we get out of the car, I notice how surprisingly crisp it feels in the shade of the trees. I had expected a sauna. “It's always fresher out here," Gonçalves says. “It's the lungs of the city." We wander past bromeliads and tiny orchids, anaconda-thick vines clinging to trunks, and varieties of fern that have been around since the dinosaur days. “This is a little bit different from Avenida Paulista," he jokes, “but it's still São Paulo."

“I can't tell you another city that has this many cultures mixing. In New York, you go to a different neighborhood and it still feels like the same place. In São Paulo, you go to a different neighborhood and it's a different city."—Ivan Ralston

Further in, Gonçalves points out guavas and bananas, açai berries and fat avocados, coffee trees and white ginger root. This is the guy, I think, you'd want with you on a desert island. Easier to spot are the area's many waterfalls. “Brazilians love to shower in these," says Gonçalves. “They think they wash away bad energy. And I think it's true. You feel different." We skitter across some slippery rocks and dunk our faces in a cascade. I don't know about bad energy, but it certainly feels refreshing.

“Now," my guide says, “back to the concrete jungle."

Hungry from the hike, I ask Gonçalves to drop me off at the Mercado Municipal de Pinheiros food hall, in the revitalized Pinheiros neighborhood. I grab lunch at Café Mocotó, the downtown outpost of a no-frills restaurant on the outskirts of the city. The original spot earned a cult following for its dadinhos de tapioca—fried cubes of tapioca flour and cheese, served with sweet chili sauce—which I order alongside a completo platter brimming with rice, black-eyed peas, linguiça, air-dried beef, and cheese curds. It's simple but exceptionally tasty.

Gon\u00e7alves in the Parque Estadual da CantareiraGonçalves in the Parque Estadual da Cantareira

What sets this food hall apart is that D.O.M. chef Alex Atala has opened a market within a market, with kiosks dedicated to five

Brazilian biomes, including the Cerrado (tropical savanna) and Pampas (fertile grasslands). His team has personally stocked the Amazonian section, where I pick up jelly made from jambu, a leaf that leaves your mouth buzzing as if it's been electrically charged. At the Caatinga (a semiarid scrub forest in northeast Brazil) stand, I munch on licuri, tiny coconutlike palm kernels that crunch in your mouth like roasted hazelnuts.

Inspired by these obscure ingredients, I'm off to Vila Madalena, a hilly landscape of artisanal shops and vibrant street art, to meet one of the city's most inventive chefs, Ivan Ralston. A graduate of the Berklee College of Music in Boston, where he studied electric bass, the Vila Madalena native (who looks as though he could be a member of the Strokes) opened Tuju three years ago and quickly earned a Michelin star.

Ralston has agreed to show me around his neighborhood, which still has a village feel despite its trendy reputation. We pass a few of his suppliers: A Queijaria, the shop where he buys pungent Brazilian raw milk cheeses; Kimi Nii, a Japanese ceramics studio that provides Tuju with its colorful flatware; and Coffee Lab, which stocks beans from Brazilian micro-lot planters. Next, we stroll along Beco do Batman, a narrow alley with perhaps the city's highest concentration of street art—all of which started with a sketch of the Caped Crusader in the 1980s.

The rooftop of Tuju

“When I was a kid, it was just houses here," Ralston says. “But São Paulo needed a Brooklyn. And now, like Brooklyn, it's getting expensive. It's a little bit my fault, because I brought in high gastronomy!"

With that, we head to his restaurant for a meal that's as bold and freewheeling as the surroundings. The 12-course tasting menu is a lesson in obscure Brazilian ingredients. Honey from the native, non-stinging Plebeia emerina bee tops a turnip salad. Vinegar made from jabuticaba fruit adds zip to a wild porcini mushroom soup. One course is built around Montau pork—from a variety of free-range pig with red meat—served with cowpea hummus and horseradish.

Over the course of the meal, the Van Dyke–sporting sommelier, Adiu Bastos, walks me through the drink list: the Rabo de Galo, a cocktail made with cachaça and artichoke-infused vermouth; sour beer brewed with cupuaçu fruit; a pinot noir grown in Brazil's deep south at Vinhedo Serena, one of the continent's first biodynamic wineries. The meal ends with a selection of addiction-themed truffles, featuring tobacco, cachaça, coca leaves, and poppy seeds.

After dinner, I stroll through Vila Madalena's streets, a jumble of new and old, classic and hypermodern—a perfect representation of the city at large. I think back to something Ralston said earlier, as we stood at a high point in the neighborhood overlooking the city's hodgepodge skyline: “It's kind of a mess, but I like the mess. I like the lack of style. It's free, like jazz. Somehow the architecture here reminds me of Miles Davis's late recordings. When you try to define them, it's hard, and São Paulo is like that. It doesn't have any particular style—just this philosophy of freedom."

Hemispheres executive editor Nicholas DeRenzo is actively spreading the gospel of Brazilian wine back home.


This article was written by Nicholas Derenzo from Rhapsody Magazine and was legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.

Reflecting on Veterans Day: a message from our CEO Oscar Munoz

By Oscar Munoz, CEO, United Airlines , November 11, 2019

Right now, around the world, brave members of America's armed forces are on duty, defending our freedom and upholding our values.

When not laser-focused on the mission at hand, they're looking forward to the day when their service to our nation is fulfilled and they can reunite with their families.

They are also imagining how they can use their hard-earned skills to build an exciting, rewarding and important career when they return home.

I want them to look no further than United Airlines.

That's why we are focused on recruiting, developing and championing veterans across our company, demonstrating to our returning women and men in uniform that United is the best possible place for them to put their training, knowledge, discipline and character to the noblest use.

They've developed their knowledge and skills in some of the worst of times. We hope they will use those skills to keep United performing at our best, all of the time.

That's why we are accelerating our efforts to onboard the best and the brightest, and substantially increasing our overall recruitment numbers each year.

We recently launched a new sponsorship program to support onboarding veterans into United and a new care package program to support deployed employees. It's one more reason why United continues to rank high - and rise higher - as a top workplace for veterans. In fact, we jumped 21 spots this year on Indeed.com's list of the top U.S workplaces for veterans. This is a testament to our increased recruiting efforts, as well as our efforts to create a culture where veterans feel valued and supported.

We use the special reach and resources of our global operations to partner with outstanding organizations. This is our way of stepping up and going the extra mile for all those who've stepped forward to answer our nation's call.

We do this year-round, and the month of November is no exception; however, it is exceptional, especially as we mark Veterans Day.

As we pay tribute to all Americans who have served in uniform and carried our flag into battle throughout our history, let's also keep our thoughts with the women and men who are serving around the world, now. They belong to a generation of post-9/11 veterans who've taken part in the longest sustained period of conflict in our history.

Never has so much been asked by so many of so few.... for so long. These heroes represent every color and creed. They are drawn from across the country and many immigrated to our shores.

They then freely choose to serve in the most distant and dangerous regions of the world, to protect democracy in its moments of maximum danger.

Wherever they serve - however they serve - whether they put on a uniform each day, or serve in ways which may never be fully known, these Americans wake up each morning willing to offer the "last full measure of devotion" on our behalf.

Every time they do so, they provide a stunning rebuke to the kinds of voices around the world who doubt freedom and democracy's ability to defend itself.

Unfortunately, we know there are those who seem to not understand – or say they do not - what it is that inspires a free people to step forward, willing to lay down their lives so that their country and fellow citizens might live.

But, we – who are both the wards and stewards of the democracy which has been preserved and handed down to us by veterans throughout our history – do understand.

We know that inciting fear and hatred of others is a source of weakness, not strength. And such divisive rhetoric can never inspire solidarity or sacrifice like love for others and love of country can.

It is this quality of devotion that we most honor in our veterans - those who have served, do serve and will serve.

On behalf of a grateful family of 96,000, thank you for your service.

Humbly,

Oscar

United named a top workplace for veterans

By The Hub team , November 10, 2019

Each year around Veterans Day, Indeed, one of the world's largest job search engines, rates companies based on actual employee reviews to identify which ones offer the best opportunities and benefits for current and former U.S. military members. Our dramatic improvement in the rankings this year reflects a stronger commitment than ever before to actively recruiting, developing and nurturing veteran talent.

"We've spent a lot of time over the past 12 months looking for ways to better connect with our employees who served and attract new employees from the military ranks," said Global Catering Operations and Logistics Managing Director Ryan Melby, a U.S. Army veteran and the president of our United for Veterans business resource group.

"Our group is launching a mentorship program, for instance, where we'll assign existing employee-veterans to work with new hires who come to us from the armed forces. Having a friend and an ally like that, someone who can help you translate the skills you picked up in the military to what we do as a civilian company, is invaluable. That initiative is still in its infancy, but I'm really optimistic about what it can do for United and for our veteran population here."

Impressively, we were the only one of our industry peers to move up on the list, further evidence that we're on a good track as a company.

Mission Accomplished

By Matt Adams , November 06, 2019

The question of where David Ferrari was had haunted retired U.S. Army Sergeant Major Vincent Salceto for the better part of 66 years.

Rarely did a week go by that Salceto didn't think about his old friend. Often, he relived their last moments together in a recurring nightmare. In it, it's once again 1953 and Salceto and Ferrari are patrolling a valley in what is now North Korea. Suddenly, explosions shatter the silence and flares light up the night sky.

Crouching under a barrage of bullets, Salceto, the squad's leader, drags two of his men to safety, then he sees Ferrari lying face down on the ground. He runs out to help him, but he's too late. And that's when he always wakes up.

Italian Americans from opposite coasts – Salceto from Philadelphia, Ferrari from San Francisco – the two became close, almost like brothers, after being assigned to the same unit during the Korean War. When Ferrari died, it hit Salceto hard.

"After that, I never let anyone get close to me like I did with Dave," he says. "I couldn't; I didn't want to go through that again."

When the war ended, Salceto wanted to tell Ferrari's family how brave their son and brother had been in battle. Most of all, he wanted to salute his friend at his gravesite and give him a proper farewell.

For decades, though, Salceto had no luck finding his final resting place or locating any of his relatives. Then, in June of this year, he uncovered a clue that led him to the Italian Cemetary in Colma, California, where Ferrari is buried.

Within days, Salceto, who lives in Franklinville, New Jersey, was packed and sitting aboard United Flight 731 from Philadelphia to San Francisco with his wife, Amy, and daughter, Donna Decker, on his way to Colma. For such a meaningful trip, he even wore his Army dress uniform.

That's how San Francisco-based flight attendant Noreen Baldwin spotted him as he walked down the jet bridge to get on the plane.

"I saw him and said to the other crew members, 'Oh my goodness, look at this guy,'" she says. "I knew there had to be a story."

The two struck up a conversation and Salceto told Baldwin why he was traveling. She got emotional listening to him talk and made a point of fussing over him, making sure he and his family had everything they needed.

About halfway through the flight, Baldwin had an idea. She and her fellow crew members would write messages of encouragement to Salceto and invite his fellow passengers to do the same.

"We did it discreetly," says Baldwin. "I asked the customers if they saw the man in uniform, which most had, and asked them if they wanted to write a few words for him on a cocktail napkin. A lot of people did; families did it together, parents got their kids to write something. After the first few rows, I was so choked up that I could barely talk."

When Baldwin surprised Salceto with dozens of hand-written notes, he, too, was speechless. He laid the stack on his lap and read each one. At the same time, the pilots made an announcement about the veteran over the loud speaker, after which the customers on board burst into applause.

"It seems contrived, and I hate using the word organic, but that's what it was; it just happened," Baldwin says. "Mr. Salceto was so loveable and humble, and what he was doing was so incredible, it felt like the right thing to do. And you could tell he was touched."

On June 27, Salceto finally stood before Ferrari's grave and said that long-awaited goodbye. As a trumpeter played "Taps," he unpinned a medal from his jacket and laid it reverently on the headstone.

"I had gotten a Bronze Star for my actions [the night Ferrari died] with a 'V' for valor, and that was the medal I put on Dave's grave," says Salceto, pausing to fight back tears. "I thought he was more deserving of it than I was."

For the first time in years, Salceto felt at peace. His mission was accomplished.

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