United spotlights employees during Hispanic Heritage Month - United Hub

Spotlighting our own during Hispanic Heritage Month

By The Hub team, October 13, 2020

We celebrate Hispanic Heritage Month from September 15 th through October 15th and take the time to recognize the important contributions of our colleagues of Hispanic descent in the United family.

This year, we hosted virtual events organized by our multicultural business resource group UNITE to celebrate Hispanic Heritage Month, covering topics ranging from immigration reform to Hispanic leadership. We're also taking a moment to highlight Latinx employees nominated by their peers for their contributions both at and outside of work.

These nominees have demonstrated leadership in their position and through their character. Take a moment to read their own words about how their background and heritage plays a role in the way they interact with customers, in how they support their colleagues and why it brings valuable perspective to their work.

Vania Wit – VP & Deputy Counsel

Photo of Vania Wit, VP & Deputy Counsel for United Airlines

"I am the Vice President and Deputy General Counsel in the legal department. I am an attorney and have worked in the legal department for over 21 years and am currently responsible for a number of different legal areas – such as litigation, international, commercial and government contracts, labor, employment and benefits, antitrust. I have the privilege of working with a tremendous team of attorneys who are directly leading and managing these areas. One of the things I like most about my job is simply getting to know the backgrounds and personal stories that everyone has about their paths to United or their passion for the industry. Being the daughter of immigrants from South America and growing up in a family who relies heavily on air travel to connect us to our close family and friends is an integral part of my story and what drew me to this industry and this company."

Kayra Martinez – International Flight Attendant, FRA

Photo of Kayra Martinez on board an aircraft

"I love that my work as a flight attendant brings me all over the world and allows me to connect with diverse people across the globe. Because of my Spanish heritage, I've been able to use my language as a way to connect with passengers, crew members and people from every nationality. In addition, my heritage gives me a very close connection to family, creating community and using inclusion as a way to bring people together. After transferring to Europe, I was able to study German, more Spanish, Italian and Arabic. Outside of work, I'm the director and founder of a nonprofit organization that empowers refugees through art. Hundreds of children and adults fleeing war-torn countries have found healing through my art workshops. These refugees are currently displaced in Greece. Their stunning paintings are then sold in art galleries and communities around the world, raising awareness and putting income directly into the hands of refugee artists."

Adriana Carmona – Program Manager, AO Regulatory Compliance

Photo of Adriana standing in front of a plane engine

"I've been incredibly lucky to have amazing leaders during my time at United who have challenged me from day one to think outside the box, step out of my comfort zone and trusted me to own and deliver on the tasks assigned. I think this sense of ownership is largely shaped by my Latino background, which values responsibility, respect and accountability and taking full charge of what's in your control to be able to deliver accordingly."

Harry Cabrera – Assistant Manager, AO Customer Service, IAH

Photo of Harry Cabrera

"My desire to help people is what drove me to start my career in Customer Service over two decades ago. Currently I provide support to our coworkers and customers at IAH , the gateway to Latin America and the Caribbean. As a Colombian native celebrating Hispanic Heritage Month, I'm proud to see the strength that my fellow Latinos forge every day at United Airlines. Family values are a cornerstone of the Latin community; I consider my coworkers to be part of my extended family. Mentor support throughout the years gave me the opportunity to grow professionally. The desire to do better and help others succeed is part of that heritage. I collaborate with our Latin American operations and create ways to improve performance. No matter what language you speak, the passion for what you do and being approachable makes the difference in any interaction."

Juciaria Meadows – Assistant Regional Manager, Cargo Sales

Photo of Juciaria Meadows in a Cargo hold

"During my 28-year career, I've worked across the system in various frontline and leadership roles in Reservations, Customer Service and Passenger Sales in Brazil. I moved to the U.S. in 2012 to work as an Account Executive for Cargo. It did not take too long for me to learn that boxes and containers have as much a voice as a passenger sitting in our aircraft. My job is to foster relationships with shippers, freight forwarders, cosignees, etc. and build strong partnerships in fair, trustworthy and caring ways where United Cargo will be their carrier of choice. That's where my background growing up in a Latino family plays an important role in my day-to-day interactions. I've done many wonderful sales trainings provided by United and my academic background , but none of them taught me more than watching my parents running their wholesale food warehouse. Developing exceptional relationships with their customers, they always treated them with trust and respect. They were successful business people with a big heart, creative, always adding a personal touch to their business relationships and I find myself doing the same. It's a lesson that is deep in my heart."

Shanell Arevalo – Customer Service Representative, DEN

Photo of Shanell Arevalo at work

"I am Belizean and Salvadoran. At a young age my family moved to California from Belize. Although I grew up in the United States , one thing my parents taught me was to never forget the culture, values and principles I was raised on. This includes showing love, compassion, and respect to all people. We learned to put our best foot forward for any situation and always put our heart and mind into everything we do. In my position as a customer service agent, it's the difference of showing the love, compassion and respect to our passengers to show that this is not just a job but rather a passion of genuinely caring for our people. Being Latina, we are raised to always take care of our family, and the way I take care of passengers is the way I would take care of my family. If there's one way I know I can make a difference with our Spanish speaking passengers, it's being able to speak the language. The glow that comes over a passenger's face when they realize there's someone who can speak Spanish is absolutely an indescribable feeling. With that glow comes comfort and joy. The small comfort they get from knowing someone can connect with them makes all the difference in their experience."

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