Fit for the runway: We announce next generation uniforms
Today, we announced a partnership with three world-class design and apparel companies — Brooks Brothers, Tracy Reese and Carhartt — to inspire and create a new line of uniforms for the carrier's more than 70,000 front-line employees. Additionally, we will partner with TUMI, the leading international brand of premium travel, business and lifestyle accessories, to be the official luggage provider for all 24,000 of our flight attendants.
"The partners we've selected uniquely match what our employees asked for in a uniforms program — style, comfort and durability," said Kate Gebo, senior vice president of global customer service delivery and chief customer officer of United. "We recognized early on that this would not be a 'one size fits all' solution — front-line employees perform vastly different roles and deserve a uniform that meets their specific needs, created by leaders in the apparel business. Our United family is excited to see how these trusted and innovative brands will deliver world-class uniforms in close collaboration with our employees."
Committed to a best-in-class uniforms program, earlier this year we started what will be a multi-year process to ensure the proper amount of time for collaboration among employees, labor leadership and the partner brands as well as ample time to test uniforms before finalizing designs and materials. Working closely with labor leadership for all front-line teams, employee feedback will be used to inform every aspect of the design process, which will be followed by multiple thorough wear tests with employees to ensure optimal comfort and functionality of designs and materials. The process is structured to deliver comfortable, durable and fashionable uniforms that our talented aviation professionals will feel proud to wear while performing their varied roles.
Based on employee feedback from focus groups, open houses and surveys, we identified a variety of distinct brands to meet the needs of employees and help deliver the company's next- generation uniform program. Over the last several months, Tracy Reese and representatives from Brooks Brothers and Carhartt met with employees at all of our U.S. domestic hub airport locations.
Brooks Brothers
Brooks Brothers, America's oldest apparel company, has a rich heritage dating back 199 years and is globally recognized for its innovation, quality and timeless style. Brooks Brothers will design and manufacture uniforms for all of our pilots, male flight attendants and customer service representatives.
"Brooks Brothers is proud to partner with United on this exciting initiative. We, like United, have a passion for quality, innovation and a shared commitment to create a uniform program that United's employees will be proud to wear." – Claudio Del Vecchio, Chairman and CEO, Brooks Brothers
Tracy Reese
For more than two decades, Tracy Reese has crafted joyful, feminine pieces in signature rich colors and unique prints for the modern woman. Her design philosophy is rooted in a commitment to bringing out the beauty in women of all shapes, sizes and colors. Like United, she is inspired by global cultures and travel. Reese will partner with Brooks Brothers to design uniforms for female flight attendants and customer service representatives that will be manufactured by Brooks Brothers.
"I am truly honored to embark on this journey with United. For me as a designer, there is no prouder moment than seeing amazing women wearing my designs while accomplishing the many important endeavors required of each day. I look forward to continuing the United tradition of excellence and style with some added Tracy Reese flair." – Tracy Reese
Carhartt
For nearly 130 years, Carhartt has built reliable, durable workwear and apparel for the active and outdoors lifestyle — it is also a brand that employees identified as their preference. Carhartt will be responsible for outfitting the ramp service, technical operations and catering operations employees.
Employee apparel provider Cintas will be responsible for the distribution of Carhartt garments as well as providing a select number of employee-favored pieces.
"Carhartt was founded to serve railroad engineers with durable workwear designed to exceed their rugged requirements. Four generations later, our family-owned business still outfits hardworking people around the world. This new partnership is an incredible opportunity to outfit the men and women of United Airlines, who take on the harshest elements every day." – Mark Valade, Chairman and CEO, Carhartt
TUMI
Product quality and selection are key attributes that have made TUMI the leading international business, accessory and travel lifestyle brand. TUMI is the preferred luggage of many of United's premier customers, and this partnership gives employees what's known as the "TUMI Difference." All United flight attendants will receive their choice of either a two-wheel or four-wheel rollaboard bag.
"The partnership between TUMI and United Airlines expresses our shared passion in perfecting the journeys of our customers. As part of United's continued investment in its uniform program, we look forward to sharing the TUMI difference by being the sole luggage provider to the United Airlines flight attendant team." – Rob Cooper, General Manager North America, TUMI
We anticipate rolling out our new uniforms in 2020.
"The parts of the travel experience that we all take for granted like checking luggage, getting your flight status and accessing a boarding pass can still be a challenge for someone with a visual disability," said EVP of Technology and Chief Digital Officer Linda Jojo. "These new accessibility enhancements are part of our continuing commitment to level the playing field, unlock all the customer benefits of our app and give people with disabilities more independence while traveling."
Senior Accessibility Analyst Ray Campbell is a member of United's digital team who's visually impaired and sits on the board of the American Council of the Blind. He played a key role in helping us redesign the app. He even put the app to the test as seen in this video.
"Optimizing mobile apps for tools such as VoiceOver and TalkBack has been a game changer, allowing people with visual disabilities to fully utilize smartphone technology in their daily lives," said Ray. "It's just as important for someone with a visual disability to easily access day-of-travel information and features as for any other customer. Improving the accessibility of the United app, helps us truly live out United's mission of caring for all customers."
Beyond the accessibility changes, our digital team enhanced the current offering while keeping the features that helped the app win a Webby People's Voice award in 2019.
- For our MileagePlus® program members, the app now features a refreshed account experience for members to easily check balances, track Premier® progress, explore MileagePlus benefits, access past activity and more, all in one place.
- The airline is also expanding a popular feature previously only accessible to MileagePlus members. Now, all 37 million customers who have the United app will see a contextualized home screen starting 48 hours before their flight which provides dynamic updates based on where a customer is in their travel journey. For example, customers can see the boarding status of their flight on their homescreen, access personal device entertainment onboard with one click, find a link to a map with gate-to-gate directions for connecting flights and click a quick access button to track any checked bags upon arrival.
- We made slight tweaks to navigation based on customer feedback to make the app more intuitive, including making the bottom navigation persistent throughout the app. Another example is the "More" menu, which was reorganized and now contains the "Inbox" feature, which includes timely messages about boarding announcements, gate changes and other travel updates.
- Customers will notice a new color palette that's consistent with the refreshed branding the airline debuted in 2019. United's digital team also made subtle design adjustments to make things more consistent and easier to find, like always using a purple bar to highlight the main call-to-action on a page and ensuring alerts and flight status icons appear the same way in every page on the app.
- All of these changes are underpinned by a new back-end platform, which will ultimately make the app faster and more responsive.
The redesigned app is now available to download for iPhone®, iPad® and iPod touch® devices (as an iPhone app) and for Android devices.
