United's Better Boarding Process Lives Up to Its Name - United Hub

Better Boarding lives up to its name

By The Hub team, November 20, 2018

As part of our ongoing commitment to putting customers at the center of everything we do, we identified boarding as an opportunity to improve the airport experience. Three months into "Better Boarding", and just in time for the busy holiday travel period, it's clear the new process is living up to its name.

Boarding start notifications

Customers with the United app can now receive a push notification once their flight starts boarding.

Our goal is to provide customers with more information throughout the boarding process so that they will feel more at ease. Customers will only receive the notification if they've opted in for push notifications and have a mobile boarding pass in the app's wallet.

"Your notifications are outstanding!" – (General Member)

Less lanes

Goodbye, five-lane boarding process. Hello, two-lane boarding process.

By reducing the number of boarding lanes, there is more space for customers to enjoy the gate areas, many of which have been completely remodeled with more comfortable seating and in some airports, the ability to have food and drinks from within the airport delivered directly to the gate area.

With the additional space, we've also been able to add additional seating to gate areas in numerous airports.

Improved customer satisfaction

Customer satisfaction as it relates to our boarding process has increased in the three months since we introduced Better Boarding.

"UAL has taken appropriate action to recognize & reward their most serious & loyal Premier members by including us in Group 1." – (Gold Member - BOS, 10/5)

"I loved how the gate crew handled the boarding process. Kudos to the Chicago team, it was great - fair and speedy!! – (General Member - ORD, 10/4)

Better Boarding is just one of the steps we are taking to improve the customer experience. We will continue to collect feedback from customers on ways we can further improve boarding — you may receive a post-travel survey to tell us more about your experience.

United Raises Miles for Dozens of Non-Profits that Rely on Travel

Airline and its customers use crowdsourcing platform - Miles on a Mission - to donate more than 11 million miles for charities like the Thurgood Marshall College Fund, College to Congress and Compass to Care
By United Newsroom, December 01, 2020

CHICAGO, Dec. 1, 2020 /PRNewswire/ -- United is inviting MileagePlus members to give back on Giving Tuesday and throughout the holiday season by donating miles to nearly 40 non-profits through United Airlines' crowdsourcing platform, Miles on a Mission. Non-profits like Thurgood Marshall College Fund, College to Congress and Compass to Care are attempting to raise a total of more than 11 million miles to be used for travel for life-saving health care, continued education, humanitarian aid and more. United will match the first 125,000 miles raised for each of these organizations to help ensure they meet their goals.

United Raises Miles for Dozens of Non-Profits that Rely on Travel

Why we fly

By The Hub team, November 27, 2020

In October 2019, we launched a first-of-its-kind airline miles donation platform, Miles on a Mission. In the inaugural year, MileagePlus members donated over 70 million miles, with United matching over 20 million miles, to 51 organizations. These miles have allowed for these organizations to do important, life-changing, life-saving work in the communities we serve around the globe.

United cargo connects products to people all over the world this holiday season

By The Hub team, November 23, 2020

Critical medical shipments – Check.

High-tech electronics – Check.

2.7 million pounds of lobster? Check.


While this year's holiday gatherings will look a little different, millions of people around the world will still carry on the tradition of celebrating the holidays with a meal.

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