Introducing a More Personalized Experience on united.com - United Hub

Introducing a more personalized experience on united.com

By Gladys Roman, July 13, 2018

Our united.com homepage is getting some big enhancements. Yesterday, we announced the launch of the new site, which will offer a more modern, user-friendly design, allowing users a more personalized digital experience.

Each one of our customers is unique and has different needs for his or her travel, and personalizing our digital offerings is just another step toward giving our customers the experience and the products that they ask for, said Digital Products and Analytics VP Praveen Sharma. "Our goal with this new homepage is to provide customers with a more seamless experience."

The new website will provide personalized content based on a customer's MileagePlus® status as well as upcoming, current or prior trips. It will also include a new display that will be fully responsive for optimal viewing on desktop and mobile devices. Later this year, the site will include a travel section that will provide customers with curated content from destinations United serves.

We began rolling out the new homepage in April and continued expanding it to more users while we added more functionality throughout the phased rollout. The site will be live to all customers in early August.

These efforts are part of our commitment to improve our customers' travel experience through every step of their journey. Earlier this year, we updated our mobile website, adding a more optimized display, additional flexibility to adjust flights throughout the site, Japanese language translations and more.

Our new homepage will also appear on our mobile website, creating a more seamless experience when customers are managing travel and bookings across multiple devices.

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CHICAGO, Sept. 23, 2021 /PRNewswire/ -- United today announced it is giving customers even more flexibility when they need to rebook their travel by helping them to find and use their travel credits. United is the only airline to make it easy for customers to use their credits by automatically displaying them as a payment option during the checkout process. This functionality will be available for MileagePlus® members first and the airline is working to roll it out to all customers in the near future. Also, beginning next week, United will be the first to let customers use their travel credits for extra legroom seats and to pre-pay for checked baggage.

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CHICAGO, Sept. 17, 2021 /PRNewswire/ -- United Airlines announced today that new service between Washington, D.C. and Lagos, Nigeria will begin November 29 (subject to government approval). The airline will operate three weekly flights connecting the U.S. capital to Nigeria's largest city, which is also the top Western African destination for U.S-based travelers. Tickets will be available for sale on united.com and the United app this weekend.

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CHICAGO and DES PLAINES, Ill., Sept. 9, 2021 /PRNewswire/ -- United and Honeywell today announced a joint multimillion-dollar investment in Alder Fuels – a cleantech company that is pioneering first-of-its-kind technologies for producing sustainable aviation fuel (SAF) at scale by converting abundant biomass, such as forest and crop waste, into sustainable low-carbon, drop-in replacement crude oil that can be used to produce aviation fuel. When used together across the fuel lifecycle, the Alder technologies, coupled with Honeywell's Ecofining™ process, could have the ability to produce a carbon-negative fuel at spec with today's jet fuel. The goal of the technologies is to produce fuel that is a 100% drop-in replacement for petroleum jet fuel.

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