Illy’s Master Baristas (and Chemists) Discover the Right Inflight Brew - United Hub
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Illy’s master baristas (and chemists) discover the right inflight brew

By Matt Adams , June 29, 2016

Find out what type of coffee you are in our quiz below.

The name illy, United's new coffee partner, evokes certain images when you hear it. Perhaps you think of a storefront coffee shop on a cobblestone street in a picturesque Italian village. Sidewalk tables with illy's iconic cups — pristine white with a thick, circular handle — sitting atop saucers. Maybe you imagine the dark brown hues of perfectly roasted and brewed coffee, or the caramelized color of steamed milk in a delicious cappuccino.

What you probably don't think of, however, are lab coats and chemists. You see, there's much more to a great cup of coffee than just beans and water — there's science behind taste.

A compound flavor palate

Ernesto Illy, son of illy's founder Francesco Illy, studied as a chemist at the University of Bologna in the 1940s before joining his father's company. When he took the helm in 1956, Ernesto relied on his background in chemistry in his efforts to create the world's best espresso. Ernesto's understanding of the science of taste even led him to help establish the Association Scientifique Internationale pour le Café, an international organization which uses applied scientific practices to develop better tasting coffee.

"Our pedigree is very much based in science, going all the way back to our founder and continuing with our present-day Chairman and President, Andrea Illy, who is Ernesto's son," said illy's Director of Corporate Communications for North America Adam Paige. "The factory employs chemical engineers; pictures of molecules hang on the walls in our New York office. Our scientific heritage carries over into our research and development, our technical teams and our innovation."

There are many flavor notes that contribute to your perception of coffee's taste — bitterness, acidity, sweetness, chocolate, caramel, toast, floral, fruit and a multitude of others are all present. We are born with four primary tastes: sweetness, saltiness, sourness and bitterness. In every cup of coffee and every bite of food, those four work together with our sense of smell to detect flavors. Composed of nine distinct Arabica beans of the highest order from four continents, the illy blend is expertly calibrated to consistently showcase a flavor profile that is balanced and smooth, never bitter.

Taste in the air

But at 35,000 feet, the environment is obviously quite different than on land. "Onboard the aircraft, you're experiencing 8,000 feet of air pressure. This reduces your perception of sweetness and saltiness," illy's Master Barista Giorgio Milos said. "The humidity is also lower (between 5 and 15 percent), so your olfactory system is not working as it normally would. Smell plays a big part in your perception of flavor. These are things that we have to consider when brewing in-flight coffee."

Consider that we lose up to 30 percent of our perception of these flavors at cruising altitude, and you start to understand the challenge of making coffee that customers will enjoy.

To offset those pressure and humidity changes, the Research and Development team at illy spent months studying and testing control factors such as grind size and amount of ground coffee to ensure that we serve a quality cup on United flights.

"When we partnered with United, I thought to myself, 'Finally, I can drink good coffee on a plane!'" Giorgio said. And he's a man who knows good coffee: Giorgio has been a barista with illy for 21 years, and his connection goes back even further. "I'm actually second-generation. My mother worked at illy in Italy for 35 years. Coincidentally, my father was in the milk business. I guess I was destined to do what I do."

One of Illy's workers tracking brewing mechanics

Above and beyond testing

Not only did illy test United's coffee on the ground to optimize flavor, they went above and beyond – literally. Illy conducted inflight tests to observe the way that altitude and the brewing process onboard the aircraft affected the coffee. Led by Mark Romano, illy's Vice President of Education, Quality and Sustainability, teams spent time in our galleys tracking brewing mechanics, water temperature and hardness, brew times and optimal holding and serving temperatures – anything that could potentially influence the taste of the coffee midflight.

After they finished the inflight testing, illy had BA Aerospace, the manufacturer that makes aircraft coffee brewers, send a machine to their factory in Italy so that they could continue to search for brewing processes that achieve optimal quality.

"We knew that the brewing machines in the aircraft have a three- to four-minute brew time, so we worked to make sure that our coffee delivered quality within those consistent parameters," Adam said.

Discoveries, decisions

Illy's Research and Development team discovered that grinding the beans to a stone shape, with ridges as opposed to a flat surface, allowed for maximum water saturation and surface area coverage, leading to a more flavorful brew from our onboard machines.

During in-flight tests with customers, illy and United received great feedback on its darker "Scuro" roast bean. Medium roast beans have a very balanced taste and subtle flavor profile, but darker roasts have a bolder flavor and more noticeable chocolate notes. Since our taste senses are dulled in the air, dark roast beans make up for that lack of flavor perception so that customers aren't left feeling like they've been served a weak cup of coffee.

"Our teams conducted tests in the air with different planes, pillow packs, quantities of coffee and grinds, and the dark roast consistently achieved the best flavor balance," said Mark. "Even with the variables, time and time again our team and United's customers selected that roast as the best during taste tests."

United's Senior Manager of Product Strategy and Implementation Jeff Pelch said, "The quality of illy coffee and the work they've done to maximize the flavor of their product in the air is symbolic of where we're going as a company."

Indeed, our decision to partner with illy is a small but significant step towards putting our customers first in every way. Much like with fine wine and craft beer, customers are savvier than ever about their food and beverage choices. We're pleased to offer them a superb option, and one that will lead to a more enjoyable flying experience. Illy coffee will be onboard United flights starting July 1, 2016.

Think you know what kind of coffee you are? Take the quiz below to find out.


Reflecting on Veterans Day: a message from our CEO Oscar Munoz

By Oscar Munoz, CEO, United Airlines , November 11, 2019

Right now, around the world, brave members of America's armed forces are on duty, defending our freedom and upholding our values.

When not laser-focused on the mission at hand, they're looking forward to the day when their service to our nation is fulfilled and they can reunite with their families.

They are also imagining how they can use their hard-earned skills to build an exciting, rewarding and important career when they return home.

I want them to look no further than United Airlines.

That's why we are focused on recruiting, developing and championing veterans across our company, demonstrating to our returning women and men in uniform that United is the best possible place for them to put their training, knowledge, discipline and character to the noblest use.

They've developed their knowledge and skills in some of the worst of times. We hope they will use those skills to keep United performing at our best, all of the time.

That's why we are accelerating our efforts to onboard the best and the brightest, and substantially increasing our overall recruitment numbers each year.

We recently launched a new sponsorship program to support onboarding veterans into United and a new care package program to support deployed employees. It's one more reason why United continues to rank high - and rise higher - as a top workplace for veterans. In fact, we jumped 21 spots this year on Indeed.com's list of the top U.S workplaces for veterans. This is a testament to our increased recruiting efforts, as well as our efforts to create a culture where veterans feel valued and supported.

We use the special reach and resources of our global operations to partner with outstanding organizations. This is our way of stepping up and going the extra mile for all those who've stepped forward to answer our nation's call.

We do this year-round, and the month of November is no exception; however, it is exceptional, especially as we mark Veterans Day.

As we pay tribute to all Americans who have served in uniform and carried our flag into battle throughout our history, let's also keep our thoughts with the women and men who are serving around the world, now. They belong to a generation of post-9/11 veterans who've taken part in the longest sustained period of conflict in our history.

Never has so much been asked by so many of so few.... for so long. These heroes represent every color and creed. They are drawn from across the country and many immigrated to our shores.

They then freely choose to serve in the most distant and dangerous regions of the world, to protect democracy in its moments of maximum danger.

Wherever they serve - however they serve - whether they put on a uniform each day, or serve in ways which may never be fully known, these Americans wake up each morning willing to offer the "last full measure of devotion" on our behalf.

Every time they do so, they provide a stunning rebuke to the kinds of voices around the world who doubt freedom and democracy's ability to defend itself.

Unfortunately, we know there are those who seem to not understand – or say they do not - what it is that inspires a free people to step forward, willing to lay down their lives so that their country and fellow citizens might live.

But, we – who are both the wards and stewards of the democracy which has been preserved and handed down to us by veterans throughout our history – do understand.

We know that inciting fear and hatred of others is a source of weakness, not strength. And such divisive rhetoric can never inspire solidarity or sacrifice like love for others and love of country can.

It is this quality of devotion that we most honor in our veterans - those who have served, do serve and will serve.

On behalf of a grateful family of 96,000, thank you for your service.

Humbly,

Oscar

United named a top workplace for veterans

By The Hub team , November 10, 2019

Each year around Veterans Day, Indeed, one of the world's largest job search engines, rates companies based on actual employee reviews to identify which ones offer the best opportunities and benefits for current and former U.S. military members. Our dramatic improvement in the rankings this year reflects a stronger commitment than ever before to actively recruiting, developing and nurturing veteran talent.

"We've spent a lot of time over the past 12 months looking for ways to better connect with our employees who served and attract new employees from the military ranks," said Global Catering Operations and Logistics Managing Director Ryan Melby, a U.S. Army veteran and the president of our United for Veterans business resource group.

"Our group is launching a mentorship program, for instance, where we'll assign existing employee-veterans to work with new hires who come to us from the armed forces. Having a friend and an ally like that, someone who can help you translate the skills you picked up in the military to what we do as a civilian company, is invaluable. That initiative is still in its infancy, but I'm really optimistic about what it can do for United and for our veteran population here."

Impressively, we were the only one of our industry peers to move up on the list, further evidence that we're on a good track as a company.

Mission Accomplished

By Matt Adams , November 06, 2019

The question of where David Ferrari was had haunted retired U.S. Army Sergeant Major Vincent Salceto for the better part of 66 years.

Rarely did a week go by that Salceto didn't think about his old friend. Often, he relived their last moments together in a recurring nightmare. In it, it's once again 1953 and Salceto and Ferrari are patrolling a valley in what is now North Korea. Suddenly, explosions shatter the silence and flares light up the night sky.

Crouching under a barrage of bullets, Salceto, the squad's leader, drags two of his men to safety, then he sees Ferrari lying face down on the ground. He runs out to help him, but he's too late. And that's when he always wakes up.

Italian Americans from opposite coasts – Salceto from Philadelphia, Ferrari from San Francisco – the two became close, almost like brothers, after being assigned to the same unit during the Korean War. When Ferrari died, it hit Salceto hard.

"After that, I never let anyone get close to me like I did with Dave," he says. "I couldn't; I didn't want to go through that again."

When the war ended, Salceto wanted to tell Ferrari's family how brave their son and brother had been in battle. Most of all, he wanted to salute his friend at his gravesite and give him a proper farewell.

For decades, though, Salceto had no luck finding his final resting place or locating any of his relatives. Then, in June of this year, he uncovered a clue that led him to the Italian Cemetary in Colma, California, where Ferrari is buried.

Within days, Salceto, who lives in Franklinville, New Jersey, was packed and sitting aboard United Flight 731 from Philadelphia to San Francisco with his wife, Amy, and daughter, Donna Decker, on his way to Colma. For such a meaningful trip, he even wore his Army dress uniform.

That's how San Francisco-based flight attendant Noreen Baldwin spotted him as he walked down the jet bridge to get on the plane.

"I saw him and said to the other crew members, 'Oh my goodness, look at this guy,'" she says. "I knew there had to be a story."

The two struck up a conversation and Salceto told Baldwin why he was traveling. She got emotional listening to him talk and made a point of fussing over him, making sure he and his family had everything they needed.

About halfway through the flight, Baldwin had an idea. She and her fellow crew members would write messages of encouragement to Salceto and invite his fellow passengers to do the same.

"We did it discreetly," says Baldwin. "I asked the customers if they saw the man in uniform, which most had, and asked them if they wanted to write a few words for him on a cocktail napkin. A lot of people did; families did it together, parents got their kids to write something. After the first few rows, I was so choked up that I could barely talk."

When Baldwin surprised Salceto with dozens of hand-written notes, he, too, was speechless. He laid the stack on his lap and read each one. At the same time, the pilots made an announcement about the veteran over the loud speaker, after which the customers on board burst into applause.

"It seems contrived, and I hate using the word organic, but that's what it was; it just happened," Baldwin says. "Mr. Salceto was so loveable and humble, and what he was doing was so incredible, it felt like the right thing to do. And you could tell he was touched."

On June 27, Salceto finally stood before Ferrari's grave and said that long-awaited goodbye. As a trumpeter played "Taps," he unpinned a medal from his jacket and laid it reverently on the headstone.

"I had gotten a Bronze Star for my actions [the night Ferrari died] with a 'V' for valor, and that was the medal I put on Dave's grave," says Salceto, pausing to fight back tears. "I thought he was more deserving of it than I was."

For the first time in years, Salceto felt at peace. His mission was accomplished.

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