The Insider's Travel Guide to Madrid - United Hub

The insider’s travel guide to Madrid

By Matt Chernov

Combining grand historic elegance with the color and excitement of a modern European metropolis, the city of Madrid has something special to offer each and every traveler. In terms of art, food, music and culture, few destinations in the world are more wonderfully eclectic than this Mediterranean jewel. And it's that vibrant mixture of elements that makes Spain's capitol a superb spot for a restorative vacation or a romantic getaway — or perhaps a bit of both. Best of all, it's a surprisingly easy city to navigate once you're familiar with its unique layout and vibe. To give you a head start, here's a practical guide that will help make your first visit to Madrid truly unforgettable.

Best time to visit

Opinions vary on the best time of year to visit Madrid, but the good news is that you've got several excellent seasons to choose from. Like most places, it all comes down to what type of vacation you're looking for. Spring and fall offer beautiful weather, with average temperatures hovering in the mid-60s to low-80s depending on the month. However, if you want to feel like you have the city all to yourself, winter is a great choice since there are noticeably fewer tourists and great deals on accommodations. Admittedly, the intense summer heat isn't for everyone, but a refreshing dip in a luxurious rooftop hotel pool, or a shady picnic in one of the city's many outdoor parks, might help cool you off a bit.

Where to stay

The question of where to unpack your suitcase is pretty important since the city has so many amazing options. Hotels range from wildly opulent to retro and funky to comfortably utilitarian and everything in between. Similarly, each neighborhood has a distinct personality, and picking the right one can make a huge difference. If you prefer someplace noticeably upscale but without too much pretension, the affluent Salamanca neighborhood needs to be on your radar. If you're someone who doesn't find the terms "hip" or “trendy" to be dirty words when it comes to travel, then the lively Chueca and Malasaña districts are the perfect places to hang your hat.

Getting around

Travelers to Madrid typically arrive at the Adolfo Suárez Madrid–Barajas Airport, which is located less than 8 miles from the historic center of town. In terms of physical size, it's the largest airport in Europe and serves as a major travel hub for much of the surrounding region. Trains and shuttles are a convenient way to get from the airport to your hotel, but the city also supports the Uber app, so feel free to order a ride on your smartphone. Madrid's downtown center is small enough to explore on foot. To experience life like a Madrileño, get yourself a Metro pass and take one of the local buses that run 24 hours a day, 365 days a year.

Sights to see

Madrid contains a huge assortment of fascinating cultural sights and landmarks that are well worth visiting. First, be sure to spend some quality time in the spectacular Plaza Mayor located in the heart of the city. Built in the 15th century, this beautiful open-air plaza is a great place to go for a stroll, grab a drink, do some people-watching or go shopping. For visual art lovers, the collection of historic masterpieces at the Prado Museum is second to none. However, the avant-garde work that you'll find on display at the Centro de Arte de Reina Sofía museum is far more cutting-edge. If grand architecture is more to your liking, then the ornate Royal Monastery needs to be on your sight-seeing agenda. Finally, if you're traveling with any soccer fans, make sure to schedule a tour of Madrid's world-famous Santiago Bernabéu soccer stadium, or better yet, get tickets to a game during soccer season.

The big meal

Lunch is by far the biggest and most important meal of the day in Madrid, so make reservations at one of the city's acclaimed restaurants and discover the true flavor of Spain. For a lunch that's filled with authentic Spanish charm, try the adorably quaint Taberna San Mamés, which offers freshly caught seafood and a cozy atmosphere. It's the kind of place that will make you feel like a regular on your very first visit. In fact, it's so good that Anthony Bourdain dined there during the Madrid episode of his travel show. When you need a break from the restaurants, try exploring one of Madrid's massive produce markets — like the popular San Miguel Market, which has been serving hungry locals since 1916 — or spend the day indulging in the city's fabulous street food scene.

Afternoon siesta

Many of Madrid's smaller boutiques and private galleries close briefly during the afternoon while the city takes a proverbial nap known as the siesta. Though largely ignored by most of Madrid's working population, the custom is still prevalent enough to surprise visitors who might be overly accustomed to the 24-hour lifestyle back in the U.S. If that describes you, try thinking of it this way: the daily siesta is actually a rather helpful way to acclimate yourself to the Spanish time zone in case you're still feeling a bit of jetlag from the flight. It's also a good way to beat the blazing heat during the summer months, and it should allow you time to recharge your batteries for the fun you'll be having later in the evening.

Time for tapas

To tide your stomach over until dinnertime — which doesn't really take place in Madrid until around 9 or 10 p.m. — you'll want to order an assortment of delicious tapas sometime in the early evening. These tasty small plates are perfect to snack on while you're socializing with a group of new friends that you've met on your journey, or you can enjoy them alone while sitting in a historic outdoor plaza. What's especially nice is that many bars will offer them free of charge while you're ordering drinks. Classic local tapas include patatas bravas (small roast potatoes drizzled with spicy red pepper sauce), exquisitely marinated anchovies in vinegar and oil, and bite-size crunchy toasts called pintxos that come topped with a variety of cured meats and smoky cheeses.

Fun after dark

Madrid city center, Gran Vis Spain

Madrid is the very definition of a late-night city, and its clubs don't really open until after midnight. To make up for the late schedule, most of them remain open until at least 4 a.m. So, if you plan on partying — and let's face it, you owe it to yourself to try it at least one night while you're there — make sure you pace yourself during the day. When you're ready to dive in, head on over to Teatro Kapital for an experience you'll never forget. One of the biggest nightclubs of its kind in Spain, Teatro Kapital is like a circus spread out across multiple floors, each with a different musical identity. Sporting several massive dance floors that would put any Grammy party in Hollywood to shame, this is a must-visit attraction for energetic travelers. If you can't decide whether you're in the mood for a dance club, a concert hall or just a killer cocktail bar, then drop in to La Riviera and try them all. Home to some of the hottest DJ sets in Europe, La Riviera has everything you're looking for under one shimmering roof.

Getting there

When you're ready to experience the magic of Madrid, book your flight at united.com or on the United app.

Making our app more accessible for people with disabilities

By The Hub team, October 28, 2020

We're proud to launch a redesigned version of our United app to make it easier for customers with visual disabilities to manage all aspects of day-of travel, including check-in, viewing reservation details and flight status, bag tracking and more.

This latest version of our app is now available to both Android and iOS users, and it offers increased color contrast and more space between graphics. Furthermore, we have reorganized how information is displayed and announced to better integrate with screen reader technologies like VoiceOver and TalkBack, which are built into most handheld devices. By restructuring the way the information is organized on the app, screen readers are better able to convert text to audio in the proper, logical sequence, allowing customers to better understand and navigate the app.

United Zoom backgrounds for AvGeeks

By The Hub team, October 27, 2020

Calling all AvGeeks and travelers! Take your next video call from a United Polaris® seat, the cockpit or cruising altitude with United-themed backgrounds for use on Zoom and Microsoft Teams.

Newly added to our collection is a background encouraging our employees and customers to vote. Our mission is to connect people and unite the world — and one of the most important ways to do that is to engage in the democratic process. No matter which party you support, we know our democracy will be stronger if you make your voice heard and vote.

So for your next meeting or catch up with friends and family, download the app to either your computer or mobile device to get started.

Looking back at a landmark year with Special Olympics

By Ryan Wilks, October 19, 2020

Earlier this summer, we shone a light on our flagship partnership with Special Olympics and our commitment to the Inclusion Revolution. In that same story, we introduced you to our four Special Olympics Service Ambassadors, Daniel, Kyle, Lauren and Zinyra (Z), who, this month, celebrate one year working at Chicago O'Hare International Airport as part of the United family.

This groundbreaking, inclusive employment program took off as a part of our ongoing partnership with Special Olympics, a community relationship that employees across the company hold close to heart. The original 'UA4' (as they call themselves) have become an integral part of the United team serving customers at O'Hare Airport. Even from behind their masks, their wide smiles and effervescent spirit exude and bring life to the service culture of excellence we strive towards every day.

"The UA4 are more than just customer service ambassadors. They are shining examples of how inclusion, accessibility and equity can have monumental impacts on the culture and service of a business and community," said Customer Service Managing Director Jonna McGrath. "They have forever changed who we are as a company. While they often talk about how United and this opportunity has changed their lives, they have changed ours in more ways than we can count."

In the two years of partnership with Special Olympics, United employees have volunteered over 10,500 hours of service at events around the world and donated over $1.2 million worth of travel to the organization.

"This inclusive employment program is what community partnerships, like ours with Special Olympics, are all about: collaborating to identify areas where the needs of the community intersect with the cultural and business opportunity, then creating the infrastructure and programming to bring the two together," said Global Community Engagement Managing Director Suzi Cabo. "Through this program, our goal is to show other companies that when you put a committed effort and focus towards inclusion and breaking down barriers, you transform lives. I challenge other business around the world to follow our lead in joining the Inclusion Revolution."

Check out the video below to hear from our Special Olympics Service Ambassadors firsthand.

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