The Insider's Travel Guide to Madrid - United Hub

The insider’s travel guide to Madrid

By Matt Chernov

Combining grand historic elegance with the color and excitement of a modern European metropolis, the city of Madrid has something special to offer each and every traveler. In terms of art, food, music and culture, few destinations in the world are more wonderfully eclectic than this Mediterranean jewel. And it's that vibrant mixture of elements that makes Spain's capitol a superb spot for a restorative vacation or a romantic getaway — or perhaps a bit of both. Best of all, it's a surprisingly easy city to navigate once you're familiar with its unique layout and vibe. To give you a head start, here's a practical guide that will help make your first visit to Madrid truly unforgettable.

Best time to visit

Opinions vary on the best time of year to visit Madrid, but the good news is that you've got several excellent seasons to choose from. Like most places, it all comes down to what type of vacation you're looking for. Spring and fall offer beautiful weather, with average temperatures hovering in the mid-60s to low-80s depending on the month. However, if you want to feel like you have the city all to yourself, winter is a great choice since there are noticeably fewer tourists and great deals on accommodations. Admittedly, the intense summer heat isn't for everyone, but a refreshing dip in a luxurious rooftop hotel pool, or a shady picnic in one of the city's many outdoor parks, might help cool you off a bit.

Where to stay

The question of where to unpack your suitcase is pretty important since the city has so many amazing options. Hotels range from wildly opulent to retro and funky to comfortably utilitarian and everything in between. Similarly, each neighborhood has a distinct personality, and picking the right one can make a huge difference. If you prefer someplace noticeably upscale but without too much pretension, the affluent Salamanca neighborhood needs to be on your radar. If you're someone who doesn't find the terms "hip" or “trendy" to be dirty words when it comes to travel, then the lively Chueca and Malasaña districts are the perfect places to hang your hat.

Getting around

Travelers to Madrid typically arrive at the Adolfo Suárez Madrid–Barajas Airport, which is located less than 8 miles from the historic center of town. In terms of physical size, it's the largest airport in Europe and serves as a major travel hub for much of the surrounding region. Trains and shuttles are a convenient way to get from the airport to your hotel, but the city also supports the Uber app, so feel free to order a ride on your smartphone. Madrid's downtown center is small enough to explore on foot. To experience life like a Madrileño, get yourself a Metro pass and take one of the local buses that run 24 hours a day, 365 days a year.

Sights to see

Madrid contains a huge assortment of fascinating cultural sights and landmarks that are well worth visiting. First, be sure to spend some quality time in the spectacular Plaza Mayor located in the heart of the city. Built in the 15th century, this beautiful open-air plaza is a great place to go for a stroll, grab a drink, do some people-watching or go shopping. For visual art lovers, the collection of historic masterpieces at the Prado Museum is second to none. However, the avant-garde work that you'll find on display at the Centro de Arte de Reina Sofía museum is far more cutting-edge. If grand architecture is more to your liking, then the ornate Royal Monastery needs to be on your sight-seeing agenda. Finally, if you're traveling with any soccer fans, make sure to schedule a tour of Madrid's world-famous Santiago Bernabéu soccer stadium, or better yet, get tickets to a game during soccer season.

The big meal

Lunch is by far the biggest and most important meal of the day in Madrid, so make reservations at one of the city's acclaimed restaurants and discover the true flavor of Spain. For a lunch that's filled with authentic Spanish charm, try the adorably quaint Taberna San Mamés, which offers freshly caught seafood and a cozy atmosphere. It's the kind of place that will make you feel like a regular on your very first visit. In fact, it's so good that Anthony Bourdain dined there during the Madrid episode of his travel show. When you need a break from the restaurants, try exploring one of Madrid's massive produce markets — like the popular San Miguel Market, which has been serving hungry locals since 1916 — or spend the day indulging in the city's fabulous street food scene.

Afternoon siesta

Many of Madrid's smaller boutiques and private galleries close briefly during the afternoon while the city takes a proverbial nap known as the siesta. Though largely ignored by most of Madrid's working population, the custom is still prevalent enough to surprise visitors who might be overly accustomed to the 24-hour lifestyle back in the U.S. If that describes you, try thinking of it this way: the daily siesta is actually a rather helpful way to acclimate yourself to the Spanish time zone in case you're still feeling a bit of jetlag from the flight. It's also a good way to beat the blazing heat during the summer months, and it should allow you time to recharge your batteries for the fun you'll be having later in the evening.

Time for tapas

To tide your stomach over until dinnertime — which doesn't really take place in Madrid until around 9 or 10 p.m. — you'll want to order an assortment of delicious tapas sometime in the early evening. These tasty small plates are perfect to snack on while you're socializing with a group of new friends that you've met on your journey, or you can enjoy them alone while sitting in a historic outdoor plaza. What's especially nice is that many bars will offer them free of charge while you're ordering drinks. Classic local tapas include patatas bravas (small roast potatoes drizzled with spicy red pepper sauce), exquisitely marinated anchovies in vinegar and oil, and bite-size crunchy toasts called pintxos that come topped with a variety of cured meats and smoky cheeses.

Fun after dark

Madrid city center, Gran Vis Spain

Madrid is the very definition of a late-night city, and its clubs don't really open until after midnight. To make up for the late schedule, most of them remain open until at least 4 a.m. So, if you plan on partying — and let's face it, you owe it to yourself to try it at least one night while you're there — make sure you pace yourself during the day. When you're ready to dive in, head on over to Teatro Kapital for an experience you'll never forget. One of the biggest nightclubs of its kind in Spain, Teatro Kapital is like a circus spread out across multiple floors, each with a different musical identity. Sporting several massive dance floors that would put any Grammy party in Hollywood to shame, this is a must-visit attraction for energetic travelers. If you can't decide whether you're in the mood for a dance club, a concert hall or just a killer cocktail bar, then drop in to La Riviera and try them all. Home to some of the hottest DJ sets in Europe, La Riviera has everything you're looking for under one shimmering roof.

Getting there

When you're ready to experience the magic of Madrid, book your flight at united.com or on the United app.

Looking back at a landmark year with Special Olympics

By Ryan Wilks, October 19, 2020

Earlier this summer, we shone a light on our flagship partnership with Special Olympics and our commitment to the Inclusion Revolution. In that same story, we introduced you to our four Special Olympics Service Ambassadors, Daniel, Kyle, Lauren and Zinyra (Z), who, this month, celebrate one year working at Chicago O'Hare International Airport as part of the United family.

This groundbreaking, inclusive employment program took off as a part of our ongoing partnership with Special Olympics, a community relationship that employees across the company hold close to heart. The original 'UA4' (as they call themselves) have become an integral part of the United team serving customers at O'Hare Airport. Even from behind their masks, their wide smiles and effervescent spirit exude and bring life to the service culture of excellence we strive towards every day.

"The UA4 are more than just customer service ambassadors. They are shining examples of how inclusion, accessibility and equity can have monumental impacts on the culture and service of a business and community," said Customer Service Managing Director Jonna McGrath. "They have forever changed who we are as a company. While they often talk about how United and this opportunity has changed their lives, they have changed ours in more ways than we can count."

In the two years of partnership with Special Olympics, United employees have volunteered over 10,500 hours of service at events around the world and donated over $1.2 million worth of travel to the organization.

"This inclusive employment program is what community partnerships, like ours with Special Olympics, are all about: collaborating to identify areas where the needs of the community intersect with the cultural and business opportunity, then creating the infrastructure and programming to bring the two together," said Global Community Engagement Managing Director Suzi Cabo. "Through this program, our goal is to show other companies that when you put a committed effort and focus towards inclusion and breaking down barriers, you transform lives. I challenge other business around the world to follow our lead in joining the Inclusion Revolution."

Check out the video below to hear from our Special Olympics Service Ambassadors firsthand.

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Spotlighting our own during Hispanic Heritage Month

By The Hub team, October 13, 2020

We celebrate Hispanic Heritage Month from September 15 th through October 15th and take the time to recognize the important contributions of our colleagues of Hispanic descent in the United family.

This year, we hosted virtual events organized by our multicultural business resource group UNITE to celebrate Hispanic Heritage Month, covering topics ranging from immigration reform to Hispanic leadership. We're also taking a moment to highlight Latinx employees nominated by their peers for their contributions both at and outside of work.

These nominees have demonstrated leadership in their position and through their character. Take a moment to read their own words about how their background and heritage plays a role in the way they interact with customers, in how they support their colleagues and why it brings valuable perspective to their work.

Vania Wit – VP & Deputy Counsel

Photo of Vania Wit, VP & Deputy Counsel for United Airlines

"I am the Vice President and Deputy General Counsel in the legal department. I am an attorney and have worked in the legal department for over 21 years and am currently responsible for a number of different legal areas – such as litigation, international, commercial and government contracts, labor, employment and benefits, antitrust. I have the privilege of working with a tremendous team of attorneys who are directly leading and managing these areas. One of the things I like most about my job is simply getting to know the backgrounds and personal stories that everyone has about their paths to United or their passion for the industry. Being the daughter of immigrants from South America and growing up in a family who relies heavily on air travel to connect us to our close family and friends is an integral part of my story and what drew me to this industry and this company."

Kayra Martinez – International Flight Attendant, FRA

Photo of Kayra Martinez on board an aircraft

"I love that my work as a flight attendant brings me all over the world and allows me to connect with diverse people across the globe. Because of my Spanish heritage, I've been able to use my language as a way to connect with passengers, crew members and people from every nationality. In addition, my heritage gives me a very close connection to family, creating community and using inclusion as a way to bring people together. After transferring to Europe, I was able to study German, more Spanish, Italian and Arabic. Outside of work, I'm the director and founder of a nonprofit organization that empowers refugees through art. Hundreds of children and adults fleeing war-torn countries have found healing through my art workshops. These refugees are currently displaced in Greece. Their stunning paintings are then sold in art galleries and communities around the world, raising awareness and putting income directly into the hands of refugee artists."

Adriana Carmona – Program Manager, AO Regulatory Compliance

Photo of Adriana standing in front of a plane engine

"I've been incredibly lucky to have amazing leaders during my time at United who have challenged me from day one to think outside the box, step out of my comfort zone and trusted me to own and deliver on the tasks assigned. I think this sense of ownership is largely shaped by my Latino background, which values responsibility, respect and accountability and taking full charge of what's in your control to be able to deliver accordingly."

Harry Cabrera – Assistant Manager, AO Customer Service, IAH

Photo of Harry Cabrera

"My desire to help people is what drove me to start my career in Customer Service over two decades ago. Currently I provide support to our coworkers and customers at IAH , the gateway to Latin America and the Caribbean. As a Colombian native celebrating Hispanic Heritage Month, I'm proud to see the strength that my fellow Latinos forge every day at United Airlines. Family values are a cornerstone of the Latin community; I consider my coworkers to be part of my extended family. Mentor support throughout the years gave me the opportunity to grow professionally. The desire to do better and help others succeed is part of that heritage. I collaborate with our Latin American operations and create ways to improve performance. No matter what language you speak, the passion for what you do and being approachable makes the difference in any interaction."

Juciaria Meadows – Assistant Regional Manager, Cargo Sales

Photo of Juciaria Meadows in a Cargo hold

"During my 28-year career, I've worked across the system in various frontline and leadership roles in Reservations, Customer Service and Passenger Sales in Brazil. I moved to the U.S. in 2012 to work as an Account Executive for Cargo. It did not take too long for me to learn that boxes and containers have as much a voice as a passenger sitting in our aircraft. My job is to foster relationships with shippers, freight forwarders, cosignees, etc. and build strong partnerships in fair, trustworthy and caring ways where United Cargo will be their carrier of choice. That's where my background growing up in a Latino family plays an important role in my day-to-day interactions. I've done many wonderful sales trainings provided by United and my academic background , but none of them taught me more than watching my parents running their wholesale food warehouse. Developing exceptional relationships with their customers, they always treated them with trust and respect. They were successful business people with a big heart, creative, always adding a personal touch to their business relationships and I find myself doing the same. It's a lesson that is deep in my heart."

Shanell Arevalo – Customer Service Representative, DEN

Photo of Shanell Arevalo at work

"I am Belizean and Salvadoran. At a young age my family moved to California from Belize. Although I grew up in the United States , one thing my parents taught me was to never forget the culture, values and principles I was raised on. This includes showing love, compassion, and respect to all people. We learned to put our best foot forward for any situation and always put our heart and mind into everything we do. In my position as a customer service agent, it's the difference of showing the love, compassion and respect to our passengers to show that this is not just a job but rather a passion of genuinely caring for our people. Being Latina, we are raised to always take care of our family, and the way I take care of passengers is the way I would take care of my family. If there's one way I know I can make a difference with our Spanish speaking passengers, it's being able to speak the language. The glow that comes over a passenger's face when they realize there's someone who can speak Spanish is absolutely an indescribable feeling. With that glow comes comfort and joy. The small comfort they get from knowing someone can connect with them makes all the difference in their experience."

Around the web

United Cargo responds to COVID-19 challenges, prepares for what's next

By The Hub team, September 30, 2020

Even before the COVID-19 pandemic, United Cargo has supported a variety of customers within the healthcare industry for over 10 years. Three key solutions – TempControl, LifeGuard and QuickPak – protect the integrity of vital shipments such as precision medicine, pharmaceuticals, biologics, medical equipment and vaccines. By utilizing processes like temperature monitoring, thermodynamic management, and priority boarding and handling, United Cargo gives customers the peace of mind that their shipments will be protected throughout their journey.

With the global demand for tailored pharmaceutical solutions at an all-time high, we've made investments to help ensure we provide the most reliable air cargo options for cold chain shipping. In April this year, we became the first U.S. carrier to lease temperature-controlled shipping containers manufactured by DoKaSch Temperature Solutions. We continue to partner with state-of-the-art container providers to ensure we have options that meet our customers' ever-changing needs.

"Providing safe air cargo transport for essential shipments has been a top priority since the pandemic began. While the entire air cargo industry has had its challenges, I'm proud of how United Cargo has adapted and thrived despite a significant reduction in network capacity and supply," said United Cargo President Jan Krems. "We remain committed to helping our customers make it through the pandemic, as well as to doing everything we can to be prepared for the COVID-19 vaccine distribution when the time comes."

Our entire team continues to prioritize moving critical shipments as part of our commitment to supporting the global supply chain. We've assembled a COVID readiness task team to ensure we have the right people in place and are preparing our airports as we get ready for the industry-wide effort that comes next.

In cooperation with our partners all over the world, United Cargo has helped transport nearly 145 million pounds of medical supplies to aid in the fight against COVID-19, using a combination of cargo-only flights and passenger flig­hts. To date, United Cargo has operated more than 6,300 cargo-only flights and has transported more than 213 million pounds of cargo worldwide.

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