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Hemispheres

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By The Hub team

The white and yellow dots spread out farther than the eye can see, seemingly even beyond imagination. These lights, millions of them comprising Tokyo at night, helped make the Park Hyatt's New York Bar famous. After all, the bar and its view, 52 stories up, were an instrumental part of Sofia Coppola's 2003 paean to love and jet lag, Lost in Translation.

That movie turned this bar into a mecca for film fans, and in a way it provided the reason for my maiden voyage to the Land of the Rising Sun, as well. Only I'm not here as a cinephile. I've crossed 13 time zones to drink Japanese whiskey—a phenomenon I was awoken to by Bill Murray's Oscar-nominated performance. You know the one: “For relaxing times, make it Suntory time."

"My love for brown spirits and my lifelong fascination with Japan were inevitable bedfellows."

When I first saw Lost in Translation, 15 years ago, my reaction to that line was probably exactly what Coppola intended: Japanese whiskey? Bill's really selling out… As a recent college graduate whose budget couldn't handle much beyond the occasional bottle of Maker's Mark, I had no idea how wrong I was. In fact, Suntory, the maker of the now famed Yamazaki, Hakushu, and Hibiki whiskeys, was just launching itself into the global consciousness. In 2003, the Yamazaki 12-year won a gold medal at the International Spirits Challenge, and from 2010 on, Suntory whiskeys raked in golds, with the company winning Distiller of the Year four times. In 2014, Whisky Bible author Jim Murray called the 2013 Yamazaki Single Malt Sherry Cask the best whiskey in the world. Bottles from Suntory and its main competitor, Nikka, became nigh unavailable in the U.S. (The cheapest bottle of that 2013 Yamazaki Sherry Cask I can find online is $3,500.)

A vintage Nikka Whiskey logoA vintage Nikka Whiskey logo

During the years that Japan's distillers were rising like the sun over the Pacific, I was busy fostering a determinedly American predilection for bourbon. While I systematically worked through the ever-shifting catalog at my excellent neighborhood bar—The Page in San Francisco—Pappy Van Winkle was going from a $15 pour I'd order when I was feeling mildly indulgent to a symbol of the cruelty of supply and demand. I visited Kentucky on several occasions, tasting my way down the Bourbon Trail, from Clermont (the home of Jim Beam, which Suntory bought in 2014) to Loretto (my beloved red wax–topped Maker's) to Lawrenceburg (Four Roses, William Faulkner's favorite, which another Japanese company, Kirin, bought in 2001) to Frankfort (Buffalo Trace, where Pappy is made, along with another of my regulars, Eagle Rare). And when I crossed the pond to Ireland, my two must-visits were James Joyce's house (as a thank-you for “The Dead") and the Jameson distillery (as a thank-you for the many, many shots I've taken after Giants playoff victories).

My love for brown spirits and my lifelong fascination with Japan—which I owe to my Kurosawa-worshipping father—were inevitable bedfellows. So, finally, this spring, I decided to make my way across hemispheres to learn exactly what makes Japanese whiskey so good—and to drink as much of it as possible.

A jazz band at the New York Bar in TokyoA jazz band at the New York Bar in Tokyo

Naturally, I've started at the New York Bar. I'm seated at a long communal table, listening to a jazz singer do the Eagles' “Desperado" (it was Simon & Garfunkel's “Scarborough Fair" in Lost in Translation) as the manager, Moritz Kam, sets four single malts in front of me: a Yamazaki and a Hakushu from Suntory, a Yoichi and a Miyagikyo from Nikka. “What is notable about Japanese craftsmanship is the aim for perfection," he tells me, before offering a lament I'll hear often this week: “Even in Japan, you are not able to find some of the vintage whiskeys."

My first glass contains one of the most coveted whiskeys in the world: the Yamazaki 18. It's smooth, oaky, a little sweet, with a profile somewhat reminiscent of a Macallan. The Yoichi and Miyagikyo are peatier, smokier, while the Hakushu pushes those characteristics even further, leaving a lush layer of oil on my tongue. While each stands out from the others in subtle ways, I can't help but think they're siblings who started in the same home but took different paths to success.

Scotland is, of course, where all of the world's whiskeys can trace their roots. But the fathers of Japanese whiskey, Shinjiro Torii and Masataka Taketsuru, hewed closer to the original than anyone else (even spelling the word à la the Scots, without the “e"). The story begins in 1899, when Torii opened an imported-wine shop in Osaka. A few years later, he produced a popular sweet port wine and funneled the profits into building a distillery just outside Kyoto.

High-quality water feeds a pond at the Yamazaki DistilleryHigh-quality water feeds a pond at the Yamazaki Distillery

I learn all this from plaques inside that very distillery. I've taken the Shinkansen bullet train two and a half hours from Tokyo to the ancient imperial capital to visit Yamazaki, the birthplace of Japanese whiskey. At the entryway, I'm greeted by a tour guide, who explains that Torii built the distillery here in 1923 to take advantage of the local water and climate. “Yamazaki water has been famous for its pristine quality since ancient history," she says, “and the damp and misty and humid environment is very suitable for aging whiskey in casks."

We continue inside, past the mash tuns and fermentation tanks, where malt, much of it imported from Scotland, is turned into the spirit's base, wort. We follow the pipeline of fermented liquid to a long hall where two rows of copper pot stills of varying shapes and sizes (each of which imparts a different flavor) distill the wort down to new-made whiskey—what we in the States call moonshine. As we walk, my guide breaks down Suntory's history. “Shinjiro's dream was to make a whiskey that would suit the taste of the Japanese," she says, “because when he started the business, he imitated Scotch whiskey, and Japanese were like, Oh, this is too peaty—we don't like this."

Copper pot stills at the Yamazaki DistilleryCopper pot stills at the Yamazaki Distillery

That first whiskey, 1929's Suntory Shirofuda (“white label"), may not have been a world-beater, but in 1937 the company put out a second one, Kakubin, which sold well throughout Japan. In the 1960s, highball bars began popping up, specializing in what has become Japan's signature cocktail—a diluted, highly carbonated whiskey soda. Highballs continued to grow in popularity into the 1980s, and in 1984 Keizo Saji, Torii's son and successor as Suntory president, put out the first Yamazaki single malt. The high-end Hibiki blended whiskeys (which contain both malt and corn liquor) followed in 1989. In 1994 came the Hakushu single malts, which are made at a gorgeous distillery in the Japanese Alps and are now nearly as prized as Yamazakis.

Our next stop on the tour is the aging warehouse. Yamazaki uses several types of cask: American white oak, Spanish sherry casks, French wine casks, and mizunara, an oak that grows on the northern island of Hokkaido. Whiskeys are aged in the different casks for years—sometimes as much as three decades—and then the blenders combine them. A common misconception is that single-malt whiskey comes from single casks; actually, expressions from various casks are blended to make a more complex final product.

At the end of the tour, I meet Shinji Fukuyo, Suntory's chief blender and the creator of the gold medal–winning Hibiki Japanese Harmony. Fukuyo got into the business while in college because one of his professors noted that he “seemed to like whiskey"; he worked at Hakushu and then at Morrison Bowmore in Scotland before coming to Yamazaki. As we stand next to a floor-to-ceiling window, looking out on a hillside bamboo grove, the bespectacled 57-year-old takes me through the tasting process for his brainchild.

Suntory Chief blender Shinji FukuyoSuntory Chief blender Shinji Fukuyo

He lines up 10 slim bottles ranging in color from pale flax to deep amber. Two are grain whiskeys, two are Hakushu malts, six are Yamazaki malts. (Two of the latter are aged in sherry casks.) He offers notes as we sip and spit in the same fashion as Suntory's blenders. The sherry cask whiskeys taste “like dried fruits." The grain whiskeys are “similar to bourbon—calm, sweet, easy to drink." A heavily peated Yamazaki is medicinal, “like you were in a hospital." A mizunara-aged Yamazaki has a “very elegant, spicy top note, an important aftertaste for Japanese Harmony." Finally, a whiskey aged in French oak wine casks is “the best sweet—mild, like a strawberry." I'm jealous when I discover that Suntory's blenders taste 200 to 300 whiskeys a day in search of the ideal combination of these flavors. The proportions are always changing, because each vintage—indeed, each cask—can taste different from the last.

As the country's whiskey has grown more popular overseas, Fukuyo says Japanese people have increasingly come to treasure it. “We have drunk whiskey for a long time, but now we've got a lot of awards, and foreigners can come to Yamazaki, so Japanese people ourselves are starting to get proud of Japanese whiskey.

The Yamazaki Whiskey MuseumThe Yamazaki Whiskey Museum

After profusely thanking Fukuyo, I head downstairs to the Yamazaki Whisky Museum, where hundreds of bottles from across the whiskey color spectrum are lined up on backlit shelves. There's also a tasting counter, where I order a Yamazaki 18, a Hibiki 21, and a special Yamazaki aged in a type of cask called a puncheon. As I bring them over to an empty barrel-top table, an elderly Japanese man in a rather Scottish getup—argyle sweater vest and newsboy hat—comes over. He speaks a bit of English, and he tells me his name is Genji and he used to work as a tour guide here. (He's retired but still carries his old business card.) “I come here every day," he tells me, to have a drink and chat with tourists. He points out his favorite whiskey on the menu, the puncheon cask, and when I motion toward that very dram in my flight, he smiles broadly. I have one of the bartenders snap a photo of us, and I promise Genji I'll come back to Yamazaki soon.

I've flown halfway around the world to drink Japanese whiskey, and now I'm going a little farther. After a night perusing the eight-page whiskey menu at Bar Cordon Noir—a smoky, jazzy place just around the corner from Kyoto's bar-lined Pontocho Alley—I find myself touching down in Sapporo, Hokkaido's largest city. Here, I meet Emiko Kaji, who's giving me a tour of the Yoichi Distillery, the original home of Japan's other major whiskey maker, Nikka.

The Yoichi DistilleryThe Yoichi Distillery

It's the last week of April, and while Kyoto was warm and humid, here the skies are gray, with daytime temperatures dipping into the 40s. (While cherry blossom season has come and gone in Kyoto and Tokyo, the sakura have yet to bloom in Sapporo.) That's not to say it isn't beautiful; the train ride from Sapporo to Yoichi—broken up by a phenomenal sushi lunch at Masazushi in the small city of Otaru—skirts the rocky coast of the Sea of Japan, with snow-blanketed mountains rising all around.

There's a reason Masataka Taketsuru chose to open his distillery here. The Nikka founder, who was born into a Hiroshima sake-brewing family, had moved to Scotland in 1918 to study chemistry (i.e., distilling). There, he met a Scottish woman, Rita Cowan, who he married and brought back to Japan—an international romance that was the basis for Massan, a hit TV series that aired on NHK, Japan's national broadcaster, in 2014 and 2015. Taketsuru began working at the Yamazaki Distillery in 1923, but he had a fundamental difference in philosophy from Shinjiro Torii. While the Suntory founder wanted to produce a whiskey for the Japanese palate, his counterpart was determined to make authentic Scotch whiskey.

So, in 1934, Taketsuru decamped for Hokkaido, where the cold climate, rocky seashore, oak forests, natural reserves of grain, and peat bogs all reminded him of his wife's homeland. As I walk two blocks through a biting rain from the Yoichi train station to the distillery, I feel as if I'm at a crossroads where Japan and Scotland meet. The facility's exterior looks like a stone-walled Scottish castle—but with Eastern-style pitched red roofs.

Charring a barrels in the cooperage at the Yoichi DistilleryCharring a barrels in the cooperage at the Yoichi Distillery

At Yoichi, I get to see some of the more industrial aspects of production. This is the last distillery in the world that heats its stills with coal, and in the stillhouse I watch as a safety-suited employee shovels coal into the furnace below one of
the six two-story-tall copper pots. “It's like a kettle on a direct fire, so it's very difficult to control the flame," Kaji says. “Our craftsmen have to look after the flame every seven or eight minutes from morning through evening. It's a tough job, but we stick to the coal fire because it makes a distinct flavor."

From here, we walk across the campus to the cooperage. In a space the size of a racquetball court, I watch as a cooper, Hiroaki Nishizawa, hammers the steel rings off a freshly charred cask. He sprays water into it, motions me close, and waves his hands over the top of the barrel, wafting a heavenly vanilla, banana-ester smell into my face. I'm woozy. Then he rolls another barrel onto a steel rack in front of an industrial torch. When he flips the switch, the barrel begins to slowly rotate, and when the torch turns on, a firestorm ensues, bursting into and out of and around the barrel in a hypnotic hail of sparks. After about five minutes, he flips the switch off. I ask Nishizawa, who has been a cooper for eight years (he shoveled coal prior to that), how he knows when to stop.

"When the torch turns on, a firestorm ensues, bursting into and out of and around the barrel in a hypnotic hail of sparks."

“There's no clear written manual," he replies. “I learned from my senior. Now we use a machine, but before that everything was done manually, so it was very difficult to do it right."

While the demonstration is spellbinding, I'm beginning to wonder when I can get a drink. As if in anticipation of that question, Kaji waves me toward the tasting bar, which is lined with tartan-patterned place mats. I want something I won't be able to get in the States, and the bartender brings three limited-edition single malts, each named after its flavor profile: Sherry & Sweet, Woody & Vanillic, and Peaty & Salty. The first is dark amber in color, and as I'm about to say that it reminds me of Macallan (which is also aged in sherry casks), bagpipe music comes on the stereo. The second has a strong bourbon character, thanks to American oak casks. The third is very peaty and salty (truth in advertising!), heavily influenced by the sea, surely the closest to what Taketsuru was going for. I posit that it's like three different musicians playing the same piece of music, and Kaji nods

A worker shovels coal into a fire to heat a still at the Yoichi DistilleryA worker shovels coal into a fire to heat a still at the Yoichi Distillery

For my last sample, I try a limited-edition Nikka Coffey Grain, a higher-proof variation on the distillery's best-seller in the U.S. This one has an even stronger bourbon characteristic than the Woody & Vanillic, as it's made from corn. It's interesting, I say to Kaji, that one of the best-selling products from the Japanese distillery most closely associated with traditional Scotch-style whiskey isn't really a Scotch-style whiskey. I wonder, is it an advantage for Japanese distillers that they don't have as long a history as the Scots and the Kentuckians? That there's more freedom, less of a demand that they adhere to tradition?

“Yes, we have a lot of freedom to be more flexible and to experiment," she replies. “We don't need to stick to tradition. [But] we firmly believe that innovation starts from tradition."

Visiting Japan's most hallowed distilleries is a great way to learn about what makes the liquor here so good, but there's only one way to really get at the heart of a place's drinking culture: visit its bars. So, upon my return to Tokyo, I head for Shot Bar Zoetrope. Hidden on the third floor of an unassuming building on a quiet side street in the otherwise neon-blasted neighborhood of Shinjuku, this might be the single best place in the world to drink Japanese whiskey.

Atsushi Horigami pours a dram at Tokyo's Zoetrope Shot BarAtsushi Horigami pours a dram at Tokyo's Zoetrope Shot Bar

The bar is tiny—about the size of a New York City studio apartment, with a half-dozen or so stools at the bar, plus a couple of tables. When I walk in early in the evening, an old black-and-white Hollywood film is playing silently on the far wall, and there are only two people inside. One of them is Atsushi Horigami, who opened Zoetrope 12 years ago. He looks a bit like a middle-aged Pat Morita in a Hawaiian shirt, and he's standing in front of an astonishing wall of whiskeys that contains difficult-to-find bottles from all over Japan. Why, I ask him, did he fashion this tiny portal to heaven on earth?

“I like whiskey," he says. “Basically, I am a geek. Before I opened this bar, I visited so many other whiskey bars, but always the bartenders didn't know about Japanese whiskey."

Horigami estimates about 70 percent of his customers are foreigners, and right on cue three more Americans walk in. As he's seating them, I start chatting with the other guy at the bar, who's named Steel. He's in his mid-20s, with long hair and a blackout arm tattoo, and it turns out he's a bartender at Minneapolis's acclaimed Esker Grove restaurant. Much like me, he's come to do a drinking tour of Japan. So, what does he think of the whiskey?

“Hopefully, it'll be the next big thing in America," he says. “It's some of the best whiskey I've ever had, especially for cocktails. Once people try it, they're not too deterred by how expensive it is—they usually want to stay on it. People come in and ask about it all the time. They're like, 'Ah, Japanese whiskey,' and I'm like, 'Man, I only have Toki'"—an export-only Suntory whiskey made largely for highballs.

It's not a problem that's going away anytime soon. While Japanese companies are working on newer products, like Toki, Hibiki Japanese Harmony, and Nikka Whisky From the Barrel (which Nikka began exporting to the U.S. this spring), the aging process required for vintage whiskeys makes it impossible to ramp up supply in a timely fashion. For that exact reason, earlier this year Suntory discontinued the very bottle Murray is shilling for in Lost in Translation: Hibiki 17.

But, as I sit at the bar at Zoetrope, talking with my new friends and sipping whiskeys from Fuji Gotemba and Mars Shinshu—two smaller distilleries whose products are also (surprise!) exceedingly difficult to find abroad—I try not to focus on the privations that my fellow Japanese whiskey lovers and I will face in the years to come. Instead, I take heart in the good news: that a shared love of whiskey has helped connect me and these two bartenders from opposite ends of the planet. We don't need a translator. As Murray tells Scarlett Johansson: “The whiskey works."


Reflecting on Veterans Day: a message from our CEO Oscar Munoz

By Oscar Munoz, CEO, United Airlines , November 11, 2019

Right now, around the world, brave members of America's armed forces are on duty, defending our freedom and upholding our values.

When not laser-focused on the mission at hand, they're looking forward to the day when their service to our nation is fulfilled and they can reunite with their families.

They are also imagining how they can use their hard-earned skills to build an exciting, rewarding and important career when they return home.

I want them to look no further than United Airlines.

That's why we are focused on recruiting, developing and championing veterans across our company, demonstrating to our returning women and men in uniform that United is the best possible place for them to put their training, knowledge, discipline and character to the noblest use.

They've developed their knowledge and skills in some of the worst of times. We hope they will use those skills to keep United performing at our best, all of the time.

That's why we are accelerating our efforts to onboard the best and the brightest, and substantially increasing our overall recruitment numbers each year.

We recently launched a new sponsorship program to support onboarding veterans into United and a new care package program to support deployed employees. It's one more reason why United continues to rank high - and rise higher - as a top workplace for veterans. In fact, we jumped 21 spots this year on Indeed.com's list of the top U.S workplaces for veterans. This is a testament to our increased recruiting efforts, as well as our efforts to create a culture where veterans feel valued and supported.

We use the special reach and resources of our global operations to partner with outstanding organizations. This is our way of stepping up and going the extra mile for all those who've stepped forward to answer our nation's call.

We do this year-round, and the month of November is no exception; however, it is exceptional, especially as we mark Veterans Day.

As we pay tribute to all Americans who have served in uniform and carried our flag into battle throughout our history, let's also keep our thoughts with the women and men who are serving around the world, now. They belong to a generation of post-9/11 veterans who've taken part in the longest sustained period of conflict in our history.

Never has so much been asked by so many of so few.... for so long. These heroes represent every color and creed. They are drawn from across the country and many immigrated to our shores.

They then freely choose to serve in the most distant and dangerous regions of the world, to protect democracy in its moments of maximum danger.

Wherever they serve - however they serve - whether they put on a uniform each day, or serve in ways which may never be fully known, these Americans wake up each morning willing to offer the "last full measure of devotion" on our behalf.

Every time they do so, they provide a stunning rebuke to the kinds of voices around the world who doubt freedom and democracy's ability to defend itself.

Unfortunately, we know there are those who seem to not understand – or say they do not - what it is that inspires a free people to step forward, willing to lay down their lives so that their country and fellow citizens might live.

But, we – who are both the wards and stewards of the democracy which has been preserved and handed down to us by veterans throughout our history – do understand.

We know that inciting fear and hatred of others is a source of weakness, not strength. And such divisive rhetoric can never inspire solidarity or sacrifice like love for others and love of country can.

It is this quality of devotion that we most honor in our veterans - those who have served, do serve and will serve.

On behalf of a grateful family of 96,000, thank you for your service.

Humbly,

Oscar


United named a top workplace for veterans

By The Hub team , November 10, 2019

Each year around Veterans Day, Indeed, one of the world's largest job search engines, rates companies based on actual employee reviews to identify which ones offer the best opportunities and benefits for current and former U.S. military members. Our dramatic improvement in the rankings this year reflects a stronger commitment than ever before to actively recruiting, developing and nurturing veteran talent.

"We've spent a lot of time over the past 12 months looking for ways to better connect with our employees who served and attract new employees from the military ranks," said Global Catering Operations and Logistics Managing Director Ryan Melby, a U.S. Army veteran and the president of our United for Veterans business resource group.

"Our group is launching a mentorship program, for instance, where we'll assign existing employee-veterans to work with new hires who come to us from the armed forces. Having a friend and an ally like that, someone who can help you translate the skills you picked up in the military to what we do as a civilian company, is invaluable. That initiative is still in its infancy, but I'm really optimistic about what it can do for United and for our veteran population here."

Impressively, we were the only one of our industry peers to move up on the list, further evidence that we're on a good track as a company.

Mission Accomplished

By Matt Adams , November 06, 2019

The question of where David Ferrari was had haunted retired U.S. Army Sergeant Major Vincent Salceto for the better part of 66 years.

Rarely did a week go by that Salceto didn't think about his old friend. Often, he relived their last moments together in a recurring nightmare. In it, it's once again 1953 and Salceto and Ferrari are patrolling a valley in what is now North Korea. Suddenly, explosions shatter the silence and flares light up the night sky.

Crouching under a barrage of bullets, Salceto, the squad's leader, drags two of his men to safety, then he sees Ferrari lying face down on the ground. He runs out to help him, but he's too late. And that's when he always wakes up.

Italian Americans from opposite coasts – Salceto from Philadelphia, Ferrari from San Francisco – the two became close, almost like brothers, after being assigned to the same unit during the Korean War. When Ferrari died, it hit Salceto hard.

"After that, I never let anyone get close to me like I did with Dave," he says. "I couldn't; I didn't want to go through that again."

When the war ended, Salceto wanted to tell Ferrari's family how brave their son and brother had been in battle. Most of all, he wanted to salute his friend at his gravesite and give him a proper farewell.

For decades, though, Salceto had no luck finding his final resting place or locating any of his relatives. Then, in June of this year, he uncovered a clue that led him to the Italian Cemetary in Colma, California, where Ferrari is buried.

Within days, Salceto, who lives in Franklinville, New Jersey, was packed and sitting aboard United Flight 731 from Philadelphia to San Francisco with his wife, Amy, and daughter, Donna Decker, on his way to Colma. For such a meaningful trip, he even wore his Army dress uniform.

That's how San Francisco-based flight attendant Noreen Baldwin spotted him as he walked down the jet bridge to get on the plane.

"I saw him and said to the other crew members, 'Oh my goodness, look at this guy,'" she says. "I knew there had to be a story."

The two struck up a conversation and Salceto told Baldwin why he was traveling. She got emotional listening to him talk and made a point of fussing over him, making sure he and his family had everything they needed.

About halfway through the flight, Baldwin had an idea. She and her fellow crew members would write messages of encouragement to Salceto and invite his fellow passengers to do the same.

"We did it discreetly," says Baldwin. "I asked the customers if they saw the man in uniform, which most had, and asked them if they wanted to write a few words for him on a cocktail napkin. A lot of people did; families did it together, parents got their kids to write something. After the first few rows, I was so choked up that I could barely talk."

When Baldwin surprised Salceto with dozens of hand-written notes, he, too, was speechless. He laid the stack on his lap and read each one. At the same time, the pilots made an announcement about the veteran over the loud speaker, after which the customers on board burst into applause.

"It seems contrived, and I hate using the word organic, but that's what it was; it just happened," Baldwin says. "Mr. Salceto was so loveable and humble, and what he was doing was so incredible, it felt like the right thing to do. And you could tell he was touched."

On June 27, Salceto finally stood before Ferrari's grave and said that long-awaited goodbye. As a trumpeter played "Taps," he unpinned a medal from his jacket and laid it reverently on the headstone.

"I had gotten a Bronze Star for my actions [the night Ferrari died] with a 'V' for valor, and that was the medal I put on Dave's grave," says Salceto, pausing to fight back tears. "I thought he was more deserving of it than I was."

For the first time in years, Salceto felt at peace. His mission was accomplished.

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