Using Innovation to Show NYC Just How Close EWR Really Is - United Hub

Closer than you think: Using innovation to show the convenience of EWR travel

By The Hub team

If you live in the New York City area or have ever visited the Big Apple, you'll know a couple of things when it comes to traveling into and out of the city. First, there are a lot of people — both locals and tourists alike; second, a large population means unavoidable traffic woes; and third you have three airports to choose from when it comes to your travel options. With multiple travel options, how does one decide which route to take? As many New Yorkers will tell you, getting anywhere in a New York minute doesn't always equate to getting to your destination quickly. So, does that mean you should make your travel selection based on proximity? Well, not necessarily.

To help make the selection process easier, we launched an innovative campaign with our advertising agency partner, McGarry Bowen, to show New Yorkers just how much time they can save by flying in and out of Newark Liberty International Airport, our New York area hub. Using GPS software, we teamed up with Verifone Media and Kinetic to show skeptics that EWR is much closer than they think. Outfitting 125 yellow cabs in New York City, we used real-time data from the Curb app to provide updates with time estimates based on the taxi cab's geolocation and surrounding traffic patterns placed strategically on the roof of the vehicle also known as the taxi-top ad placement. The campaign recently took home two awards at the Cannes Lions International Festival of Creativity, a global event that recognizes creative communications and advertising, considered to be the largest gathering of the advertising and creative communications industry.

In the fiercely competitive airline advertising market of New York, it's a constant challenge to think up new ways to cleverly stand out, said Global Advertising Director Daniel Cuellar. The taxi top campaign allowed us to be the first to use innovative technology to show New Yorkers just how close Newark is."

United's Terminal C at EWR recently underwent a $120 million renovation. So, not only can you get there much faster than you think, once there you'll have plenty of options to choose from when it comes to passing the time before your flight. From a bevy of world-class food options to unique experiences, Terminal C has a lot to offer travelers. Additionally, the newly opened United Polaris® lounge gives customers traveling in United Polaris business class a chance to relax and dine before their flight. From distinctive lighting to unique artwork to a focus on craft cocktails and comfort food, the new lounge at EWR embraces the energy of the Newark/New York metropolitan area and the exciting destinations served from it.

Visit or use the United app to plan your next trip through EWR.

United Awards Free Flights for a Year to Winners of "Your Shot to Fly" Sweepstakes

Grand prize winners live in Bradenton, FL; Cleveland, OH; Goodyear, AZ; Oakland, CA and San Francisco, CA
By United Newsroom, July 29, 2021

CHICAGO, July 29, 2021 /PRNewswire/ -- United Airlines today announced the five lucky grand prize winners of its "Your Shot to Fly" sweepstakes, who will each get to fly anywhere in the world United flies with a companion over the course of the next year. The winners of the "Your Shot to Fly" sweepstakes are:

  • Ashley Cronkhite from Bradenton, FL
  • Robert Simicak from Cleveland, OH
  • Sean Husmoe from Goodyear, AZ
  • Lauren Aldredge from Oakland CA
  • Lauren M. from San Francisco, CA

The sweepstakes was in support of the Biden administration's ongoing national effort to encourage more people to get their COVID-19 vaccination and encouraged United's MileagePlus® loyalty members to upload their vaccine records to United. In less than a month, more than one million MileagePlus members uploaded their vaccine cards to the United app and website for a shot to win one of the grand prizes. In June the airline awarded 30 first prize winners with a pair of roundtrip tickets anywhere United flies.

United First U.S. Airline to Offer Economy Customers Option to Pre-Order Snacks and Beverages

New pre-order option builds on the airline's contactless payment technology and is another example of the customer experience transformation underway at United
By United Newsroom, July 28, 2021

CHICAGO, July 28, 2021 /PRNewswire/ -- Starting today on select flights, all United customers – no matter what cabin of service they're flying in – can use the airline's award-winning mobile app and website to pre-order meals, snacks and beverages up to five days before they're scheduled to travel. United is the first and only U.S. airline to offer economy customers the option to pre-order snacks and beverages, a reflection of the customer experience transformation underway at the airline.

United Airlines to Operate More than 40 Weekly Flights as England Re-Opens to U.S. Travelers

In August, United is adding a second daily flight from Washington, D.C. to London
By United Newsroom, July 28, 2021

CHICAGO, July 28, 2021 /PRNewswire/ -- With today's announcement of England reopening to fully vaccinated travelers from the U.S. beginning Aug 2, United Airlines is making it easier for business and leisure customers to jet across the pond with the addition of flights to London. In August, United will have six daily flights between the U.S. and London, including a second daily flight from Washington, D.C. and increasing service from Houston to daily. United looks forward to resuming additional London service in the coming months as well as launching new nonstop service between Boston and London. Customers traveling to England must be fully vaccinated in the U.S. with vaccines that have been approved by the FDA and must take a test before departure as well as a PCR test within the first two days of arrival. Passengers vaccinated in the U.S. will also need to complete a passenger locator form prior to traveling to England and provide proof of U.S. residency.

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