Using Innovation to Show NYC Just How Close EWR Really Is - United Hub

Closer than you think: Using innovation to show the convenience of EWR travel

By The Hub team

If you live in the New York City area or have ever visited the Big Apple, you'll know a couple of things when it comes to traveling into and out of the city. First, there are a lot of people — both locals and tourists alike; second, a large population means unavoidable traffic woes; and third you have three airports to choose from when it comes to your travel options. With multiple travel options, how does one decide which route to take? As many New Yorkers will tell you, getting anywhere in a New York minute doesn't always equate to getting to your destination quickly. So, does that mean you should make your travel selection based on proximity? Well, not necessarily.

To help make the selection process easier, we launched an innovative campaign with our advertising agency partner, McGarry Bowen, to show New Yorkers just how much time they can save by flying in and out of Newark Liberty International Airport, our New York area hub. Using GPS software, we teamed up with Verifone Media and Kinetic to show skeptics that EWR is much closer than they think. Outfitting 125 yellow cabs in New York City, we used real-time data from the Curb app to provide updates with time estimates based on the taxi cab's geolocation and surrounding traffic patterns placed strategically on the roof of the vehicle also known as the taxi-top ad placement. The campaign recently took home two awards at the Cannes Lions International Festival of Creativity, a global event that recognizes creative communications and advertising, considered to be the largest gathering of the advertising and creative communications industry.

In the fiercely competitive airline advertising market of New York, it's a constant challenge to think up new ways to cleverly stand out, said Global Advertising Director Daniel Cuellar. The taxi top campaign allowed us to be the first to use innovative technology to show New Yorkers just how close Newark is."

United's Terminal C at EWR recently underwent a $120 million renovation. So, not only can you get there much faster than you think, once there you'll have plenty of options to choose from when it comes to passing the time before your flight. From a bevy of world-class food options to unique experiences, Terminal C has a lot to offer travelers. Additionally, the newly opened United Polaris® lounge gives customers traveling in United Polaris business class a chance to relax and dine before their flight. From distinctive lighting to unique artwork to a focus on craft cocktails and comfort food, the new lounge at EWR embraces the energy of the Newark/New York metropolitan area and the exciting destinations served from it.

Visit or use the United app to plan your next trip through EWR.

United Cargo operates more than 11,000 cargo-only flights in one year

By The Hub team, March 19, 2021

On March 19, 2020, United operated its first flight carrying cargo without passengers on board. While the passenger cabin was empty, its cargo hold was completely full, carrying more than 29,000 pounds of commodities from Chicago O'Hare International Airport (ORD) to Frankfurt Airport (FRA).

A year later, United Cargo has operated more than 11,000 cargo-only flights carrying more than 570 million pounds of freight. To support the COVID-19 pandemic recovery efforts, United Cargo has also transported more than 113 million pounds of medical and pharmaceutical products on both cargo-only and passenger flights as well as approximately 10 million COVID-19 vaccines, providing global communities access to the items they have needed most.

10 tips for spring travel

By The Hub team, February 24, 2021

Whether you haven't flown with us for a while or just need a quick refresher before your spring trip, read this list of tips to know before your flight and arrive at the airport travel-ready:

1. Download the United app for contactless bag check, travel assistance and more

Before your flight, download the United app to view your flight status, check in, sign up for flight notifications, locate departure gates, access our free personal device entertainment when available and more. We've also updated our app with new features that can make your trip a little safer, including contactless bag check.

Don't forget to use Agent on Demand for help with any and all questions you may have before your flight. This new capability is available at all our U.S. hub airports and allows you to use your own mobile device to contact a customer service agent via phone, video or chat to help with day-of-travel questions while you're at the airport. Learn more about Agent on Demand here.

United joins UNICEF COVAX initiative

By The Hub team, February 19, 2021

This week, we were honored to become the first U.S. airline to join the UNICEF Humanitarian Airfreight Initiative to combat the COVID-19 pandemic by transporting the vaccine and other critically needed supplies to underserved areas of the globe.

"We are committed to helping the global community in any way we can, and we all must work together to do our part to bring this health and humanitarian crisis to an end," said Director of Cargo Specialty Products Manu Jacobs.

We will leverage our expertise to transport these critical pharmaceutical and healthcare shipments around the world safely, efficiently and expediently. We are proud to partner with the United Nations to support this global effort and provide equitable access to COVID-19 vaccines.

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