Using Innovation to Show NYC Just How Close EWR Really Is - United Hub

Closer than you think: Using innovation to show the convenience of EWR travel

By The Hub team

If you live in the New York City area or have ever visited the Big Apple, you'll know a couple of things when it comes to traveling into and out of the city. First, there are a lot of people — both locals and tourists alike; second, a large population means unavoidable traffic woes; and third you have three airports to choose from when it comes to your travel options. With multiple travel options, how does one decide which route to take? As many New Yorkers will tell you, getting anywhere in a New York minute doesn't always equate to getting to your destination quickly. So, does that mean you should make your travel selection based on proximity? Well, not necessarily.

To help make the selection process easier, we launched an innovative campaign with our advertising agency partner, McGarry Bowen, to show New Yorkers just how much time they can save by flying in and out of Newark Liberty International Airport, our New York area hub. Using GPS software, we teamed up with Verifone Media and Kinetic to show skeptics that EWR is much closer than they think. Outfitting 125 yellow cabs in New York City, we used real-time data from the Curb app to provide updates with time estimates based on the taxi cab's geolocation and surrounding traffic patterns placed strategically on the roof of the vehicle also known as the taxi-top ad placement. The campaign recently took home two awards at the Cannes Lions International Festival of Creativity, a global event that recognizes creative communications and advertising, considered to be the largest gathering of the advertising and creative communications industry.

In the fiercely competitive airline advertising market of New York, it's a constant challenge to think up new ways to cleverly stand out, said Global Advertising Director Daniel Cuellar. The taxi top campaign allowed us to be the first to use innovative technology to show New Yorkers just how close Newark is."

United's Terminal C at EWR recently underwent a $120 million renovation. So, not only can you get there much faster than you think, once there you'll have plenty of options to choose from when it comes to passing the time before your flight. From a bevy of world-class food options to unique experiences, Terminal C has a lot to offer travelers. Additionally, the newly opened United Polaris® lounge gives customers traveling in United Polaris business class a chance to relax and dine before their flight. From distinctive lighting to unique artwork to a focus on craft cocktails and comfort food, the new lounge at EWR embraces the energy of the Newark/New York metropolitan area and the exciting destinations served from it.

Visit united.com or use the United app to plan your next trip through EWR.

United cargo-only flights transport critical goods

By The Hub team

When the pandemic began, United Cargo knew it would be critical to utilize its fleet, network and industry-leading pharmaceutical handling processes to transport a COVID-19 vaccine when the time came.

Connecting vaccines to the world: United responds to mass distribution effort

December 22, 2020

On November 27, United Airlines became the first commercial airline to safely deliver the first batch of Pfizer and BioNTech's COVID-19 vaccine into the U.S. thanks to a coordinated effort between United's cargo, safety, technical operations, flight operations, regulatory and legal teams.

Now as the entire shipping and logistics industry bands together to widely distribute vaccines, United is leveraging all of its flights, including cargo-only and those carrying passengers, to transport millions of vaccines to destinations throughout our network, including Honolulu, Guam and Saipan – the first of any carrier to do so.

United Raises Miles for Dozens of Non-Profits that Rely on Travel

Airline and its customers use crowdsourcing platform - Miles on a Mission - to donate more than 11 million miles for charities like the Thurgood Marshall College Fund, College to Congress and Compass to Care
By United Newsroom, December 01, 2020

CHICAGO, Dec. 1, 2020 /PRNewswire/ -- United is inviting MileagePlus members to give back on Giving Tuesday and throughout the holiday season by donating miles to nearly 40 non-profits through United Airlines' crowdsourcing platform, Miles on a Mission. Non-profits like Thurgood Marshall College Fund, College to Congress and Compass to Care are attempting to raise a total of more than 11 million miles to be used for travel for life-saving health care, continued education, humanitarian aid and more. United will match the first 125,000 miles raised for each of these organizations to help ensure they meet their goals.

United Raises Miles for Dozens of Non-Profits that Rely on Travel

Why we fly

By The Hub team, November 27, 2020

In October 2019, we launched a first-of-its-kind airline miles donation platform, Miles on a Mission. In the inaugural year, MileagePlus members donated over 70 million miles, with United matching over 20 million miles, to 51 organizations. These miles have allowed for these organizations to do important, life-changing, life-saving work in the communities we serve around the globe.

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