Percolating Peace through Illy's Colombian Coffee Farms - United Hub

Percolating peace through illy's Colombian coffee farms

By Matt Adams, April 30, 2018

This story appears in the September issue of Hemispheres

Our van lurched and rocked back and forth as we ascended farther and farther into the remote hills of western Colombia. On either side of the narrow washboard road, dense jungle stretched for miles. People sitting outside a cluster of small homes smiled at us in disbelief as we passed. They were accustomed to seeing motorbikes and horses -- not big, top-heavy touring vans -- that far up the mountain, in an area that was too dangerous for visitors just a few years ago.

Fernando spent years fighting for the FARC. Today, he is a successful coffee farmer and advocate for peace.

After nearly an hour of driving, we stopped at a promontory overlooking a humid, mist-covered valley and walked down to a cottage tucked away among plantain and papaya trees. We took a seat on the patio and waited for the arrival of Fernando, an ex-commander in the Fuerzas Armadas Revolucionarias de Colombia (FARC), the Marxist paramilitary organization that waged war against the Colombian government for more than fifty years. In his past life, he wouldn't have dreamed of talking to outsiders like us. But now he's part of a different kind of revolution, one in which coffee is at the center -- specifically, the illy coffee that United serves its customers every day, to the tune of more than 72 million cups a year.

When United announced its partnership with the Italian coffee giant this time last year, the news was met with excitement from the airline's customers and employees who had voiced their distaste for the previous brew. But there was more to the selection of illy than just great coffee.

For years, illy has had the reputation as a company that prioritizes people over profits. And while illy sources coffee from 25 countries across the globe, Colombia's Cauca departamento is a particularly interesting example of a place where that philosophy is making a difference.

Roughly a decade ago, Fernando negotiated a difficult and dangerous exit from the FARC. He was one of the fortunate ones; many of his comrades weren't allowed to walk away. Fernando's second in command was killed while attempting to leave the organization. Threats aside, there was also the looming question of how he would earn a living away from the only job he had known since he was a very young boy.

Landscape of the coffee fields in Colombia.

"When I was with the group, I began looking at the mountains and at the coffee growing on them, and it gave me the idea to change my life," he said. With backing from illy, he's been able to do just that, leading a farming cooperative made up of former guerillas who combine to produce more than 50,000 kilos of high-quality Arabica coffee each year, coffee that ends up at the illy roasting facility in Trieste, Italy, and, ultimately as a key component of the dark roast blend on board United's aircraft. But, as I had seen over the previous days in Colombia, Fernando's story was just one of many that illustrate the impact that United's choice of coffee has on the people who make up the front end of the supply chain.

On the first day of my week-long visit, I arrived in Cali, Colombia's third-largest city and the capital of Cauca, where I met Carlos Lopez and Oscar Lasso. Lopez is the director of ASCAFE (Colombian Small Coffee Growers Association), a cooperative in Cauca, and Lasso operates a tourism company based there. The two would act as guides for me and a group of foreign journalists as we visited small family farms where much of illy's Colombian coffee is grown. During the ride from the airport, Lasso and I passed the time by talking about the well-publicized troubles that have plagued his homeland for years, particularly narcotics.

To illustrate a point, he stretched his arms from his knees to his forehead. "Before, you could sell a bag of coffee this big for $10, and a one-pound bag of marijuana for $200. It was an easy choice for many people."

Among the goals of illy's business practices is to make that decision a harder one. An uncertain future in agriculture, due in part to falling coffee prices, forced many rural Colombians to cash in with illegal crops. Others took to the jungles to fight for the FARC, preferring an AK-47 and a steady paycheck to poverty. But with the guidance of local cooperatives like ASCAFE and the Colombian Coffee Growers Federation (FNC), a national growers' advocacy organization, illy is committed to building economic, social and environmental sustainability by paying above fair value for beans that meet illy's high standards, supporting independent family farms, teaching eco-friendly growing methods and helping to weave together the fabric of a nation torn by half a century of war.

A fourth generation coffee grower, Lopez founded ASCAFE in 2004 and has worked diligently with companies like illy to, as he said, "To put producers in a better position to earn a better rate by changing the way that coffee is grown and sold." By forming the cooperative with his neighbors, Lopez found that they could have an influential voice and establish standardized growing practices to achieve the highest-quality yields, an area in which illy's expertise has been particularly valuable thanks to guidance from the company's agronomist. "One of our main goals is to recruit the brands to come to Colombia and bring their knowledge," said Lopez. "We don't want to just sell coffee, we want to build relationships with the people who buy from us."

One of the keys to changing the outlook for Colombia's coffee growers is laying that foundation at an early age. La Venta, one of Cauca's tiny farming villages, is a place where options for young people are limited. Roughly three out of a hundred will have the chance to attend university. Some might elect to move to a city like Cali to look for work. Others, like many of their parents, might be forced to find more illicit means of earning a living.

Coffee beans in a workers hands after being harvested from the fields.

Today, however, there are 55 schools in rural areas such as this that have adopted the so-called "Escuela y Café" curriculum, where students age 12 to 18 learn modern coffee production methods with assistance from illy, the FNC and ASCAFE. At La Venta's Efrain Orozco school, the children are mastering the art of growing thanks to a holistic approach. Each of their subjects -- Spanish, social studies, mathematics and natural sciences -- is tailored in such a way to teach them everything that a successful coffee farmer needs to know. In addition to their classroom work, they spend a portion of their days outdoors learning the different stages of cultivation, from planting the beans to harvesting them to preparing them for shipment to the end buyers. It's the kind of education that can enable them to bypass mere subsistence farming and build a viable, profitable business.

And as we witnessed with Fernando, illy is using its educational and purchasing power to do more than battle financial inequality; it is doing its part to further the cause of peace in war-torn Colombia. At a technological park we visited, 120 former FARC and other paramilitary commandos are learning to become independent coffee producers, growing beans that will eventually be sold to illy.

When we arrived, 30 of the ex-guerillas were in the middle of a three month long immersive introduction to coffee as a means of re-entering society. The park's open-air campus consisted of dormitories, classrooms and a microbiology lab where the men and women are studying the finer points of agronomy.

Worker drying the coffee in Colombia

Several of the participants were barely a year or two removed from being teenagers. Each of them was in the midst of a critical moment in his or her life, living under constant threat of violent retaliation for abandoning their brigades. While they felt a sense of purpose and security at the learning center, there was still uneasiness.

One of the men spoke to me on the condition of anonymity because of safety concerns. At age 23, he had spent 13-years as part of the FARC and had run away only 14 months prior.

When I asked him why he had joined up with the guerillas, his answer was the same as most of those whom we encountered: "Economico," he said with a shrug. He was soft spoken and shy, never looking me in the eyes as he talked. "My father left my mother and me and we needed money, so I had to do something to help. But after I saw the suffering, I regretted it. Now, I want a family, I want pride in my life and I want to have a future."

Each of them shared a similar desire to move on from the bloodshed of which they had been a part. Though physical and psychological scars are evident, they all expressed gratitude for the opportunity to live in peace. In many ways, they reminded me of the school children at Efrain Orozco, proud of their new skillsets and anxious to demonstrate what they had learned. They led us on a tour of the campus, showing us the processes for separating, sorting, washing and drying the coffee beans, and guided us through a quality test, with one of the men teaching us the proper way to use a glass pour-over brewer to sample the product. When I sipped from the mug he handed me, it was some of the best coffee I had ever tasted.

One of the workers showing the proper way to sample the coffee

After departing the technology park we headed to a nearby farm where we met several victims of FARC land mines who had come together to create their own coffee growing association. The group's director was formerly a rancher who was seriously injured while tending to his cattle. Another member, a man named Wilmer, had been a coca farmer. It was while walking home after deciding to leave the drug trade behind that he lost part of his leg. At one point, as a woman named Naomi talked of her nephew who was killed, Lasso became too overcome with emotion to translate for us, excusing himself. Finally, a guitarist stood up and played for us a haunting rendition of "Sobreviviendo" – Surviving.

…While someone
Proposes death on this earth
And makes weapons for war
I will tread these fields surviving
All against the danger, surviving
Sad and wandering men, surviving…

At the end of the week, we traveled to Medellín to attend the first-ever World Coffee Producers Forum. Growers from major coffee-producing countries in Latin America, Africa and Asia descended upon the city to hear luminaries including former President Bill Clinton, current Colombian President Juan Manuel Santos, Columbia University economist Jeffrey Sachs and illycaffè CEO Andrea Illy discuss the issues facing the coffee industry, such as climate change, stagnating prices and a volatile commodities market.

illycaff\u00e8 CEO Andrea Illy speaking at the World Coffee Producers Forum

"It would have been inconceivable to have a meeting like this in this place even a few years ago," President Clinton said, while speaking about how economic development through fair trade agriculture has helped countries like Colombia overcome their violent pasts. For years, Medellín and its namesake cartel led by Pablo Escobar represented the worst of Colombia. Those memories still make it one of the most beautiful places most foreigners wouldn't dream of visiting.

After dinner on my last night in Medellín, I caught a cab back to the hotel. Winding through the city in silence, my driver suddenly arched an eyebrow and looked at me through the rearview mirror as though he had a secret to tell. "Want to see Pablo Escobar's house?" he asked. We passed rows of nondescript mid-rise apartment buildings and storefronts, then turned into a short cul-de-sac that dead-ended into one of the former drug lord's compounds.

It was more bunker than home, all concrete walls and concertina wire. The fortress that a wealthy and dangerous man constructed for himself, now sitting in shambles on a darkened street.

Escobar died nearly 25 years ago, and with him, a low hum of fear that hovered over Colombia. In the weeks prior to my visit, more than 7,000 FARC guerillas had handed over their weapons to the government as part of a new disarmament deal, choosing a path of peaceful political dissent to armed conflict. It would seem the country is waking up from a long, grim nightmare. After talking with people there, I walked away feeling optimistic. During one of our conversations earlier in the week, Lasso confided that he felt the same way. After living abroad for 12 years, he was back, anxious to see stability taking root.

If it's morning in Colombia, then coffee is helping to provide much-needed clarity. As President Clinton said during a panel discussion at the forum, "When given the chance, most people will do the right thing. But they'll also do whatever it takes to feed their children." By paying farmers a decent wage and protecting growing areas from environmental decimation, United's partners at illy are offering Colombians a fourth alternative to hardship, drugs and violence. So, as you relax and enjoy your flight, have a cup of illy. You'll be doing your part to drink to a better future.

Why we fly

By The Hub team, November 27, 2020

In October 2019, we launched a first-of-its-kind airline miles donation platform, Miles on a Mission. In the inaugural year, MileagePlus members donated over 70 million miles, with United matching over 20 million miles, to 51 organizations. These miles have allowed for these organizations to do important, life-changing, life-saving work in the communities we serve around the globe.

United cargo connects products to people all over the world this holiday season

By The Hub team, November 23, 2020

Critical medical shipments – Check.

High-tech electronics – Check.

2.7 million pounds of lobster? Check.


While this year's holiday gatherings will look a little different, millions of people around the world will still carry on the tradition of celebrating the holidays with a meal.

As the appetite for different types of food from all over the world increases, so does the need for safe and reliable transport. Fish caught in the United Kingdom can depart at breakfast and arrive in Washington D.C. in time for dinner. Thanks to United Cargo's expansive network, we are longer constrained by global distance or the seasonality of a product,

United Cargo plays a big role in transporting shipments with a limited shelf life around the world. Packed in between the latest electronics from Asia and the hottest fashion items from Europe, our aircraft carry a variety of perishable shipments like flowers, fruit, meat and vegetables, where speed and careful handling keeps them fresh. Whether it's cherries from Washington State or vegetables from Peru, our temperature-controlled shipping processes and vast global network helps move these commodities all over the world.

While the holidays are an exceptionally busy time of year for shipping perishable items, United Cargo transports these critical goods for people all over the world year-round. Earlier this year, United Cargo moved nearly 190,000 pounds of fresh produce to Guam for the U.S. Department of Agriculture's Coronavirus Farm Assistance Program to support communities impacted by COVID-19. Additionally, with the holiday season here, we anticipate the cargo holds of our aircraft to be full of grocery store replenishments, including staples like turkey and ham, hitting shelves across the globe.

We take pride in our role to make sure perishables and produce arrive on time and at the peak of freshness. These products sustain, feed and nurture the world, and consumers around the globe depend on them every single day.

Since March 19, United has operated nearly 8,000 cargo-only flights, moving over 272 million pounds of cargo on those flights alone. United Cargo is proud of the role we play maintaining the global food supply chain and helping people access commodities from all over the globe.

Bon appetit!

10 travel tips for the holiday season

By The Hub team, November 19, 2020

Whether you haven't flown with us for a while or just need a quick refresher before your holiday travels, read this list of tips to know before your flight and arrive travel-ready:

1. Download the United app for contactless bag check, payments and more

Before your flight, download the United app to view your flight status, check in, sign up for flight notifications, locate departure gates, access our free personal device entertainment when available and more. We've also updated our app with new features that can make your trip a little safer, including contactless bag check and touch-free onboard payments.

2. Read and sign the Ready-to-Fly checklist

Before completing check-in, all United travelers will need to read our Ready-to-Fly checklist and confirm that they understand and agree to our policies. These include:

  • Acknowledging that you haven't had any symptoms of COVID-19 in the last 14 days
  • Agreeing that you will not fly if you have tested positive for COVID-19 within the last 21 days
  • Confirming that you will follow all policies regarding face coverings, social distancing and other health and safety measures we've adopted

3. Get familiar with CleanPlus

United CleanPlus℠ is our commitment to delivering industry-leading* cleanliness, plus putting health and safety at the forefront of your experience, in partnership with Clorox and Cleveland Clinic. We've implemented CleanPlus in a number of ways that you'll notice throughout your trip, as well as with some behind-the-scenes enhancements like:

  • Disinfecting high-touch areas on board and in the terminal
  • Using electrostatic spraying, Ultraviolet C lighting wands and more advanced measures to clean aircraft cabins before boarding
  • Redesigning our mobile app to allow for touchless check-in and contactless payment, along with enhanced travel assistance features

Studies show COVID-19 exposure risk is minimal when air filtration systems and masks are in use, so you can rest assured that the steps we've taken to keep you safe truly make a difference.

4. Don't forget essential documents

We've made a list of travel requirements and restrictions for every destination that you can check twice, or as often as you need before your trip. Just visit united.com/travelrequirements to get the details on COVID-19 testing, health documents and other things you may need before you fly.

5. Wear your mask

You may not notice our smile behind our face covering, but you can be sure that we're appreciative of all our travelers who arrive to the airport with their mask on, and continue to wear it over their nose and mouth at all times in the airport and on board. Make sure you review our requirements for face coverings, including what an acceptable face covering looks like. Bonus points if your mask infuses some holiday cheer!

6. A better boarding process for your safety

If you haven't flown with us in a while, you might want to get familiar with our new boarding process. To make boarding even safer, we now have travelers board their aircraft from back to front. At the gate, just listen for your row number to be called – we'll ask a few rows at a time to board, starting with the last row of the plane. This helps everyone maintain a safe distance from each other during boarding without slowing things down. As you step onto the plane, flight attendants will hand each passenger a sanitizing towelette, which you can use to wipe down your seat to ensure it's extra clean.

7. Pack smart

Before packing your bags, check to see what exactly you can carry on and what you should plan to check. You can also copy your confirmation number into our Baggage Calculator tool to learn about the bag allowance included with your reservation, as well as the cost of checking any additional bags.

8. Check your flight status, important notices and weather

Check the United app regularly for the latest updates, weather conditions, flight status, gate and seat assignments. You can also visit our Important Notices page to find essential information and updates about travel waivers, international travel, TSA and security, airports and United Club locations.

9. Arrive early; avoid the stress

Airports can be busy, especially during the holidays. The TSA advises arriving at the airport two hours before your flight for domestic travel and three hours for international travel in anticipation of long security lines. This can help ease the stress when navigating busy check-in areas, security lines and crowded boarding gates.

10. Relax and enjoy your flight

Once you're on board, it's time to sit back and enjoy your flight. Our flight attendants will be happy to help you with anything else you need.

Scroll to top