United Partners with Saks Fifth Avenue - United Hub
united polaris

Redefining luxury and comfort in the sky: United partners with Saks Fifth Avenue

By The Hub team, April 04, 2017

Upon stepping into a United Polaris® first or business class cabin, it's easy to pick out the luxurious details of this new inflight premium service, but what one may not notice immediately is the thoughtful planning that went into designing a world-class experience with sleep at the forefront. Having conducted over 12,000 hours of sleep research involving more than 350 customers and 50 employees, we analyzed and identified what mattered most to our customers and which aspects of the experience would help promote the best sleep in the sky. From the lie-flat seats to custom bedding and sleep-focused amenities, we imagined a space that exudes comfort and luxury.

United Polaris bedding

Finding the right partner

Reimagining the international premium cabin experience also meant teaming up with the right partners to bring our vision to life. The partner that came to mind, a brand that exemplifies the United Polaris experience, was none other than Saks Fifth Avenue. Having set the bar for unparalleled luxury and service in the fashion space, Saks was a natural fit.

A first of its kind, our partnership with Saks brings comfort and style to our sleep focused amenities.

"Part of Saks' mission is to connect with customers by creating experiences that reach beyond the four walls of its stores," said Kathleen Ruiz, SVP Media and Development for Hudson's Bay Company — Saks Fifth Avenue's holding company. "With that in mind, we are especially proud to be part of this first-of-its-kind collaboration with United, which allows us the perfect opportunity to extend the Saks brand and its signature service from runway to runway."

Along with partnering on our sleep-focused amenities, Saks also provided training to 26,000 flight attendants, led by SVP and Store Director John Cruz. During the training, Cruz focused on the commonalities between exceptional service in his stores and going above and beyond in the sky. From quality materials to a timeless design and sublime presentation, Cruz shared the building blocks of the Saks hospitality model and trained flight attendants on Saks' service principles.

New United Polaris Business class seats

Comfort meets functional style at 35,000 feet

Once on board, customers will enjoy plush bedding designed by Saks specifically for United Polaris. A choice between two different blankets — a quilted duvet and a lighter throw blanket — provides customers with temperature-controlled options throughout their journey. In addition to the blanket options, customers will also enjoy Saks pillows provided at their seats. The products are not only luxurious, but also highly functional. Each item underwent rigorous testing, including multiple rounds where food and beverage items were spilled on the bedding, in both a dining room and work station environment.

"When we designed the Saks Fifth Avenue bedding collection for United Polaris, which was more than a year in the making, we set out to create the most luxurious sleep experience in the sky," said Ruiz.

Saks products will be included on long-haul international flights worldwide, as well as premium transcontinental flights between New York/Newark and Los Angeles and San Francisco and all long-haul flights to Honolulu. In total, Saks products will be featured on over 120,000 United flights per year to destinations ranging from Sydney to Scotland, Dublin to Delhi and Beijing to Buenos Aires.

To experience Saks and United Polaris first hand, visit United Polaris or use the United app to plan your trip.

United Awards Free Flights for a Year to Winners of "Your Shot to Fly" Sweepstakes

Grand prize winners live in Bradenton, FL; Cleveland, OH; Goodyear, AZ; Oakland, CA and San Francisco, CA
By United Newsroom, July 29, 2021

CHICAGO, July 29, 2021 /PRNewswire/ -- United Airlines today announced the five lucky grand prize winners of its "Your Shot to Fly" sweepstakes, who will each get to fly anywhere in the world United flies with a companion over the course of the next year. The winners of the "Your Shot to Fly" sweepstakes are:

  • Ashley Cronkhite from Bradenton, FL
  • Robert Simicak from Cleveland, OH
  • Sean Husmoe from Goodyear, AZ
  • Lauren Aldredge from Oakland CA
  • Lauren M. from San Francisco, CA

The sweepstakes was in support of the Biden administration's ongoing national effort to encourage more people to get their COVID-19 vaccination and encouraged United's MileagePlus® loyalty members to upload their vaccine records to United. In less than a month, more than one million MileagePlus members uploaded their vaccine cards to the United app and website for a shot to win one of the grand prizes. In June the airline awarded 30 first prize winners with a pair of roundtrip tickets anywhere United flies.

United First U.S. Airline to Offer Economy Customers Option to Pre-Order Snacks and Beverages

New pre-order option builds on the airline's contactless payment technology and is another example of the customer experience transformation underway at United
By United Newsroom, July 28, 2021

CHICAGO, July 28, 2021 /PRNewswire/ -- Starting today on select flights, all United customers – no matter what cabin of service they're flying in – can use the airline's award-winning mobile app and website to pre-order meals, snacks and beverages up to five days before they're scheduled to travel. United is the first and only U.S. airline to offer economy customers the option to pre-order snacks and beverages, a reflection of the customer experience transformation underway at the airline.



United Airlines to Operate More than 40 Weekly Flights as England Re-Opens to U.S. Travelers

In August, United is adding a second daily flight from Washington, D.C. to London
By United Newsroom, July 28, 2021

CHICAGO, July 28, 2021 /PRNewswire/ -- With today's announcement of England reopening to fully vaccinated travelers from the U.S. beginning Aug 2, United Airlines is making it easier for business and leisure customers to jet across the pond with the addition of flights to London. In August, United will have six daily flights between the U.S. and London, including a second daily flight from Washington, D.C. and increasing service from Houston to daily. United looks forward to resuming additional London service in the coming months as well as launching new nonstop service between Boston and London. Customers traveling to England must be fully vaccinated in the U.S. with vaccines that have been approved by the FDA and must take a test before departure as well as a PCR test within the first two days of arrival. Passengers vaccinated in the U.S. will also need to complete a passenger locator form prior to traveling to England and provide proof of U.S. residency.

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