Serving the Skies and Community - United Hub

Serving the skies and community

By Matt Adams , February 27, 2017

In honor of Black History Month, each week we will profile an employee who is helping to break barriers. Follow along throughout the month of February for these extraordinary stories of perseverance.

You could fly a million miles and not find anyone half as vibrant as Newark-based Flight Attendant Jacqueline Jacquet-Williams. She is a one-of-a-kind woman and, embarking on her 44th year at United, she has a remarkable story to tell.

Raised in Compton, California, Jacqueline was fascinated from an early age by the airplanes taking off and landing at nearby Los Angeles International Airport. But you could say that her aviation career truly got off the ground thanks to the Jacquet family business. “My dad and his brothers were jazz musicians," she says. “From the time I was young, I followed them everywhere they went. Traveling was a big part of our life." In fact, her uncle was the legendary tenor saxophonist Illinois Jacquet, who jammed with everyone from Nat King Cole and Cab Calloway to President Bill Clinton.

Following in their footsteps, Jacqueline aspired to be a jazz singer, but her father encouraged her to have a fall back plan that could pay the bills when music couldn't. “He told me, 'Don't quit your day job' which hurt a little, but he was right." It was that piece of sage advice that led to her first non-singing job, at the old Continental Airlines headquarters near Los Angeles International Airport. “I worked in the office, and every twenty minutes a bus pulled up next to my window and the inflight crews got off. They were always laughing and looked like they were having so much fun, so I said to myself, I have to find out what they do."

A young Jacqueline Jacquet-Williams

Before long Jacqueline was a crew member herself, laughing right along with them. But that was 1974, less than twenty years after Carol Ruth Taylor became the first African American flight attendant in the U.S., and being black meant living in two separate Americas. “When I started, it was challenging. I was based in Dallas, and you could still feel the tension from segregation. I remember serving meals, and some of the white passengers wouldn't even look at me. When I asked them what they wanted to drink, they wouldn't answer. Coming from California, I wasn't used to that."

Sadly, she wasn't alone. Jacqueline recounts hearing another black flight attendant from that era talk about sleeping in the plane's cabin at one destination because the crew hotel only allowed white guests. During that oftentimes difficult first year, Jacqueline recognized the need for the small number of black flight attendants to unite, not only as a support system for each other, but as a way of giving back to their communities. That recognition led to her founding the Black Flight Attendants of America (BFAOA), Inc., of which she is still the president.

“I rounded up some other flight attendants, and we gathered in galleys to talk about ways that we could help. The first year, we visited children at the Dr. Martin Luther King, Jr. Community Hospital in Compton at Christmastime. We showed up in uniform and talked to them about aviation and sang Christmas carols."

The original Black Flight Attendants of America Inc. core consisted of around sixty flight attendants from across the country, but it soon grew to nine chapters. Today the organization still follows two missions — “serving the skies and the community" and “promoting the legacy of black history in aviation" — as they work to assist young African Americans achieve their dreams, whether it be securing positive space travel for students going away to college or sponsoring career fairs and camps for kids interested in aviation.

Over the decades, Jacqueline has watched the landscape change drastically in terms of African American employees being welcomed by the airlines, and that's something that she is glad to have been a part of. “Now you see a large number of not only African Americans, but all minorities working on the ground, in the air and in management, and I take a lot of pride in that. But we can't stop there; we have to keep turning the wheel and encouraging and mentoring the next generations."

Jacqueline Jacquet-Williams with fellow flight attendants Jacqueline Jacquet-Williams pictured second from left

Author and retired flight attendant Casey Grant credits Jacqueline in her new book, Stars in the Sky: Stories of the First African American Flight Attendants, as one of the influential pioneers who helped pave the way for that progress, and Black Flight Attendants of America Inc. has been inducted into several museums around the country including, most notably, the Civil Rights Museum in Memphis. Soon, they hope to find a place in the National African American Museum in Aviation.

As for being considered a trailblazer herself, Jacqueline is reluctant to accept that label. “I guess I'm surprised by the recognition, because I always felt that I should have given more," she says, while adding, “I'm proud of the contributions that we have made, and I just want to continue to honor the people who have helped the cause each step of the way." In spite of the challenges she faced early on, Jacqueline's good memories far outweigh the bad, and she still emits a ray of joy when she talks about flying. “I love the experience of travel, and love having the ability to share that with our customers. I've been doing it for 43 years, but retirement isn't in the plans. Why would I? This is the best job in the world."

Reflecting on Veterans Day: a message from our CEO Oscar Munoz

By Oscar Munoz, CEO, United Airlines , November 11, 2019

Right now, around the world, brave members of America's armed forces are on duty, defending our freedom and upholding our values.

When not laser-focused on the mission at hand, they're looking forward to the day when their service to our nation is fulfilled and they can reunite with their families.

They are also imagining how they can use their hard-earned skills to build an exciting, rewarding and important career when they return home.

I want them to look no further than United Airlines.

That's why we are focused on recruiting, developing and championing veterans across our company, demonstrating to our returning women and men in uniform that United is the best possible place for them to put their training, knowledge, discipline and character to the noblest use.

They've developed their knowledge and skills in some of the worst of times. We hope they will use those skills to keep United performing at our best, all of the time.

That's why we are accelerating our efforts to onboard the best and the brightest, and substantially increasing our overall recruitment numbers each year.

We recently launched a new sponsorship program to support onboarding veterans into United and a new care package program to support deployed employees. It's one more reason why United continues to rank high - and rise higher - as a top workplace for veterans. In fact, we jumped 21 spots this year on's list of the top U.S workplaces for veterans. This is a testament to our increased recruiting efforts, as well as our efforts to create a culture where veterans feel valued and supported.

We use the special reach and resources of our global operations to partner with outstanding organizations. This is our way of stepping up and going the extra mile for all those who've stepped forward to answer our nation's call.

We do this year-round, and the month of November is no exception; however, it is exceptional, especially as we mark Veterans Day.

As we pay tribute to all Americans who have served in uniform and carried our flag into battle throughout our history, let's also keep our thoughts with the women and men who are serving around the world, now. They belong to a generation of post-9/11 veterans who've taken part in the longest sustained period of conflict in our history.

Never has so much been asked by so many of so few.... for so long. These heroes represent every color and creed. They are drawn from across the country and many immigrated to our shores.

They then freely choose to serve in the most distant and dangerous regions of the world, to protect democracy in its moments of maximum danger.

Wherever they serve - however they serve - whether they put on a uniform each day, or serve in ways which may never be fully known, these Americans wake up each morning willing to offer the "last full measure of devotion" on our behalf.

Every time they do so, they provide a stunning rebuke to the kinds of voices around the world who doubt freedom and democracy's ability to defend itself.

Unfortunately, we know there are those who seem to not understand – or say they do not - what it is that inspires a free people to step forward, willing to lay down their lives so that their country and fellow citizens might live.

But, we – who are both the wards and stewards of the democracy which has been preserved and handed down to us by veterans throughout our history – do understand.

We know that inciting fear and hatred of others is a source of weakness, not strength. And such divisive rhetoric can never inspire solidarity or sacrifice like love for others and love of country can.

It is this quality of devotion that we most honor in our veterans - those who have served, do serve and will serve.

On behalf of a grateful family of 96,000, thank you for your service.



United named a top workplace for veterans

By The Hub team , November 10, 2019

Each year around Veterans Day, Indeed, one of the world's largest job search engines, rates companies based on actual employee reviews to identify which ones offer the best opportunities and benefits for current and former U.S. military members. Our dramatic improvement in the rankings this year reflects a stronger commitment than ever before to actively recruiting, developing and nurturing veteran talent.

"We've spent a lot of time over the past 12 months looking for ways to better connect with our employees who served and attract new employees from the military ranks," said Global Catering Operations and Logistics Managing Director Ryan Melby, a U.S. Army veteran and the president of our United for Veterans business resource group.

"Our group is launching a mentorship program, for instance, where we'll assign existing employee-veterans to work with new hires who come to us from the armed forces. Having a friend and an ally like that, someone who can help you translate the skills you picked up in the military to what we do as a civilian company, is invaluable. That initiative is still in its infancy, but I'm really optimistic about what it can do for United and for our veteran population here."

Impressively, we were the only one of our industry peers to move up on the list, further evidence that we're on a good track as a company.

Mission Accomplished

By Matt Adams , November 06, 2019

The question of where David Ferrari was had haunted retired U.S. Army Sergeant Major Vincent Salceto for the better part of 66 years.

Rarely did a week go by that Salceto didn't think about his old friend. Often, he relived their last moments together in a recurring nightmare. In it, it's once again 1953 and Salceto and Ferrari are patrolling a valley in what is now North Korea. Suddenly, explosions shatter the silence and flares light up the night sky.

Crouching under a barrage of bullets, Salceto, the squad's leader, drags two of his men to safety, then he sees Ferrari lying face down on the ground. He runs out to help him, but he's too late. And that's when he always wakes up.

Italian Americans from opposite coasts – Salceto from Philadelphia, Ferrari from San Francisco – the two became close, almost like brothers, after being assigned to the same unit during the Korean War. When Ferrari died, it hit Salceto hard.

"After that, I never let anyone get close to me like I did with Dave," he says. "I couldn't; I didn't want to go through that again."

When the war ended, Salceto wanted to tell Ferrari's family how brave their son and brother had been in battle. Most of all, he wanted to salute his friend at his gravesite and give him a proper farewell.

For decades, though, Salceto had no luck finding his final resting place or locating any of his relatives. Then, in June of this year, he uncovered a clue that led him to the Italian Cemetary in Colma, California, where Ferrari is buried.

Within days, Salceto, who lives in Franklinville, New Jersey, was packed and sitting aboard United Flight 731 from Philadelphia to San Francisco with his wife, Amy, and daughter, Donna Decker, on his way to Colma. For such a meaningful trip, he even wore his Army dress uniform.

That's how San Francisco-based flight attendant Noreen Baldwin spotted him as he walked down the jet bridge to get on the plane.

"I saw him and said to the other crew members, 'Oh my goodness, look at this guy,'" she says. "I knew there had to be a story."

The two struck up a conversation and Salceto told Baldwin why he was traveling. She got emotional listening to him talk and made a point of fussing over him, making sure he and his family had everything they needed.

About halfway through the flight, Baldwin had an idea. She and her fellow crew members would write messages of encouragement to Salceto and invite his fellow passengers to do the same.

"We did it discreetly," says Baldwin. "I asked the customers if they saw the man in uniform, which most had, and asked them if they wanted to write a few words for him on a cocktail napkin. A lot of people did; families did it together, parents got their kids to write something. After the first few rows, I was so choked up that I could barely talk."

When Baldwin surprised Salceto with dozens of hand-written notes, he, too, was speechless. He laid the stack on his lap and read each one. At the same time, the pilots made an announcement about the veteran over the loud speaker, after which the customers on board burst into applause.

"It seems contrived, and I hate using the word organic, but that's what it was; it just happened," Baldwin says. "Mr. Salceto was so loveable and humble, and what he was doing was so incredible, it felt like the right thing to do. And you could tell he was touched."

On June 27, Salceto finally stood before Ferrari's grave and said that long-awaited goodbye. As a trumpeter played "Taps," he unpinned a medal from his jacket and laid it reverently on the headstone.

"I had gotten a Bronze Star for my actions [the night Ferrari died] with a 'V' for valor, and that was the medal I put on Dave's grave," says Salceto, pausing to fight back tears. "I thought he was more deserving of it than I was."

For the first time in years, Salceto felt at peace. His mission was accomplished.

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