Never Let Someone Tell You Something is Not Possible - United Hub

Never let someone tell you something is not possible

By The Hub team, March 09, 2018

Lucimar Reis was 16 years old and in the next room over when she overheard her parents discussing her future. Her mom voiced concerns to her dad that she would not have as many or the same opportunities that her two brothers would because she was a girl, but her dad immediately rejected at that notion.

"She's mentally strong, works hard and has a good personality," her dad responded. "She's going to be very successful one day."

From that moment on, Reis has believed that she could accomplish anything she sets her mind to. And, well, she's accomplished quite a bit.

Lucimar Reis speaking at a conference

Reis is currently United's Director of Sales for Brazil. She joined the company in 1998 and has been the country sales director for Brazil since 2015.

"She is a bold and daring leader," said Jacqueline Conrado, a Brazilian marketing manager for United. "She's found ways to get teams to work better together, which has led to great achievements for the company."

A seasoned airline veteran, Reis was the first woman to become a Sales Executive at Brazilian airline Varig and also spent time at TAM Airlines before joining United.

Throughout her career, she's been in a predominately-male industry. Thanks to the confidence instilled by her father, she's never let that deter her.

"What's important is that I've never lost my female identity," Reis said. "Just because I may be in an industry dominated by men doesn't mean I have to appear strong and not sensitive. I keep my female perspective. There is a lot of value to add to a situation by having a diverse mix of people, and that's one thing I love about United – there are people from all walks of life throughout the company."

Reis never had the chance to let her dad know the profound impact he'd had on her. A few months after that life-changing, fly-on-the-wall moment, Reis's father suddenly passed away. But through his words from that day, she continues to carry on his memory, by sharing them with younger females at various events and conferences.

"Never let someone tell you something is not possible," Reis offers as advice to women. "You can have success in your career while maintaining both a good family balance and your feminism. You can be you. Being a woman is not a disadvantage at all."

Adjusting to Customer Demand, United Adds New Nonstop Service to Florida

By United Newsroom, August 12, 2020

CHICAGO, Aug. 12, 2020 /PRNewswire/ -- United Airlines today announced plans to add up to 28 daily nonstop flights this winter connecting customers in Boston, Cleveland, Indianapolis, Milwaukee, New York/LaGuardia, Pittsburgh and Columbus, Ohio to four popular Florida destinations. The new, nonstop flights reflect United's continuing strategy to aggressively, and opportunistically manage the impact of COVID-19 by increasing service to destinations where customers most want to fly.

Entertainment for all

By The Hub team, August 04, 2020

Our Marketing Inflight Entertainment and Connectivity team and Bridge, our Business Resource Group (BRG) for people with all abilities, partnered together to test and provide feedback on our award-winning seatback inflight entertainment (IFE) system.

Aptly named "Entertainment for all," our new seatback IFE system offers the an extensive suite of accessibility features, allowing for unassisted use by people of all visual, hearing, mobility and language abilities.

"It's nice to know that I can get on a plane and pick my favorite entertainment to enjoy, just like every customer," said Accessibility Senior Analyst and Developer and Bridge Chief of Staff Ray C., who is blind.

"As a deaf employee, the closed captioning availability on board our aircraft is something I value greatly," added Information Technology Analyst Greg O. "The new IFE further cements United's visibility within the deaf community and elsewhere. It makes me proud to be an employee."

Accessibility features of the new IFE include a text-to-speech option, explore by touch, customizable text size, screen magnification, color correction and inversion modes, and alternative navigation options for those unable to swipe or use a handset. For hearing-impaired and non-English-speaking passengers, customization options provide the ability for customers to be served content and receive inflight notifications based on their preferences and settings —with closed captions, with subtitles or in the language of their choice from the 15 languages supported. Our "Entertainment for all" system won the Crystal Cabin Award in 2019, and recently, the Dr. Margaret Pfanstiehl Research and Development Award for Audio Description by the American Council of the Blind.

"This really showed the benefits of partnering with BRGs in helping us improve products and services for our customers and employees," said Inflight Entertainment and Connectivity Senior Manager Corinne S. "Even though we have been recognized with awards for our IFE accessibility features, we are not resting on our laurels but continuing to work towards improving the inflight entertainment experience for all of our customers to ensure entertainment is available for all."

Shaping an inclusive future with Special Olympics

By The Hub team, July 24, 2020

If your travels have taken you through Chicago O'Hare International Airport anytime since October 2019, you may have had a friendly, caring and jovial exchange with Daniel Smrokowski. Daniel is one of four Service Ambassadors thanks to our ongoing partnership with Special Olympics. This inaugural ambassador program aims to provide Special Olympic athletes employment opportunities within our operation, affording them a unique and meaningful career.

Since 2018, our partnership with Special Olympics has become one of United's most cherished relationships, going beyond the events we take part in and volunteer with. While the plane pull competitions, polar plunges, duck derbies and Special Olympics World Games and other events around the world are a big part of our involvement, the heart of this partnership lies with the athletes and individuals supported by Special Olympics. To advocate for their inclusion in every setting is one of our biggest honors, and we take great pride in the role we play in the organization's inclusion revolution.

Aiding in the success of Special Olympics' mission to create continuing opportunities for individuals with intellectual disabilities, throughout the two-year partnership, United has volunteered over 10,500 hours and donated over $1.2 million in travel to the organization. The impact of this partnership is felt at every level, both at Special Olympics and within our own ranks.

"The Inclusion Revolution campaign, led by our athletes, aims to end discrimination against people with intellectual disabilities. United Airlines has joined in our fight for inclusion, empowering our athletes with the skills needed to succeed and opportunities to contribute their abilities as leaders," said Special Olympics International Chairman Tim Shriver. "United Airlines believes that people with intellectual disabilities should be perceived as they really are: independent, world-class athletes, students, employees, neighbors, travelers, and leaders who contribute to make this world a better place."

Our Service Ambassador program is just one of the many ways Special Olympics has impacted not only our employees, but also our customers. "I see every day how our Service Ambassadors connect with our customers the moment they walk into the airport lobby," said Senior Customer Service Supervisor Steve Suchorabski. "They provide a warm, welcoming smile ad assist in any way they can. To see these young adults hold positions that a society once told them they couldn't is truly the most heartwarming part of my job," Steve continued.

"The opportunity to be a part of the United family means everything to me," Daniel said. "I feel so much pride showing up to work in a Special Olympics/United co-branded uniform, working among such a loving and supportive community. The relationship between these two organizations is truly helping to shape my future while letting me use my gifts of communicating and helping others. Hopefully, I can spend my entire career at United," Daniel added.

In honor of Special Olympics' Global Week of Inclusion in July, we're asking our employees, customers and partners to sign a pledge to #ChooseToInclude at jointherevolution.org/pledge.

And be sure to check out Daniel's podcast The Special Chronicles.

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