Never Let Someone Tell You Something is Not Possible - United Hub

Never let someone tell you something is not possible

By The Hub team, March 09, 2018

Lucimar Reis was 16 years old and in the next room over when she overheard her parents discussing her future. Her mom voiced concerns to her dad that she would not have as many or the same opportunities that her two brothers would because she was a girl, but her dad immediately rejected at that notion.

"She's mentally strong, works hard and has a good personality," her dad responded. "She's going to be very successful one day."

From that moment on, Reis has believed that she could accomplish anything she sets her mind to. And, well, she's accomplished quite a bit.

Lucimar Reis speaking at a conference

Reis is currently United's Director of Sales for Brazil. She joined the company in 1998 and has been the country sales director for Brazil since 2015.

"She is a bold and daring leader," said Jacqueline Conrado, a Brazilian marketing manager for United. "She's found ways to get teams to work better together, which has led to great achievements for the company."

A seasoned airline veteran, Reis was the first woman to become a Sales Executive at Brazilian airline Varig and also spent time at TAM Airlines before joining United.

Throughout her career, she's been in a predominately-male industry. Thanks to the confidence instilled by her father, she's never let that deter her.

"What's important is that I've never lost my female identity," Reis said. "Just because I may be in an industry dominated by men doesn't mean I have to appear strong and not sensitive. I keep my female perspective. There is a lot of value to add to a situation by having a diverse mix of people, and that's one thing I love about United – there are people from all walks of life throughout the company."

Reis never had the chance to let her dad know the profound impact he'd had on her. A few months after that life-changing, fly-on-the-wall moment, Reis's father suddenly passed away. But through his words from that day, she continues to carry on his memory, by sharing them with younger females at various events and conferences.

"Never let someone tell you something is not possible," Reis offers as advice to women. "You can have success in your career while maintaining both a good family balance and your feminism. You can be you. Being a woman is not a disadvantage at all."

United Cargo operates more than 11,000 cargo-only flights in one year

By The Hub team, March 19, 2021

On March 19, 2020, United operated its first flight carrying cargo without passengers on board. While the passenger cabin was empty, its cargo hold was completely full, carrying more than 29,000 pounds of commodities from Chicago O'Hare International Airport (ORD) to Frankfurt Airport (FRA).

A year later, United Cargo has operated more than 11,000 cargo-only flights carrying more than 570 million pounds of freight. To support the COVID-19 pandemic recovery efforts, United Cargo has also transported more than 113 million pounds of medical and pharmaceutical products on both cargo-only and passenger flights as well as approximately 10 million COVID-19 vaccines, providing global communities access to the items they have needed most.

10 tips for spring travel

By The Hub team, February 24, 2021

Whether you haven't flown with us for a while or just need a quick refresher before your spring trip, read this list of tips to know before your flight and arrive at the airport travel-ready:

1. Download the United app for contactless bag check, travel assistance and more

Before your flight, download the United app to view your flight status, check in, sign up for flight notifications, locate departure gates, access our free personal device entertainment when available and more. We've also updated our app with new features that can make your trip a little safer, including contactless bag check.

Don't forget to use Agent on Demand for help with any and all questions you may have before your flight. This new capability is available at all our U.S. hub airports and allows you to use your own mobile device to contact a customer service agent via phone, video or chat to help with day-of-travel questions while you're at the airport. Learn more about Agent on Demand here.

United joins UNICEF COVAX initiative

By The Hub team, February 19, 2021

This week, we were honored to become the first U.S. airline to join the UNICEF Humanitarian Airfreight Initiative to combat the COVID-19 pandemic by transporting the vaccine and other critically needed supplies to underserved areas of the globe.

"We are committed to helping the global community in any way we can, and we all must work together to do our part to bring this health and humanitarian crisis to an end," said Director of Cargo Specialty Products Manu Jacobs.

We will leverage our expertise to transport these critical pharmaceutical and healthcare shipments around the world safely, efficiently and expediently. We are proud to partner with the United Nations to support this global effort and provide equitable access to COVID-19 vaccines.

Scroll to top